Innovative creative marketing professional with 7+ years of experience. Excited to curate new, enticing campaigns from brainstorm to execution. Core strengths are in content marketing, production, social media, project management, and effective storytelling.
Managed and executed Rebel Girls’ marketing content across digital channels including email, social media, eCommerce, and advertisement platforms reaching over 11 million young girls and millennial moms through the company’s digital footprint.
Led the execution of several cross-marketing campaigns focusing on brand awareness and ideated on-brand content for partnerships with high impact, award-winning brands contributing to a 10% increase in Instagram followers, and grew newsletter subscribers by 5K within six months.
Drove over 70K in organic video views across four social media channels through the development of Rebel Girls’ video content strategy producing the company’s first interview series with influential women, educational videos for children, company event recaps, and engaging promotional visuals.
Built and analyzed paid Facebook, Instagram, and Google advertisements to drive sales growth, increase website traffic, and grow newsletter leads for future marketing opportunities.
Collaborated with the design and editorial teams to effectively execute content for marketing campaigns, including digital assets and copy for the website, social media, digital advertisements, newsletters, and the Good Night Stories for Rebel Girls podcast.
Digital Brand Specialist, 09/2018 - 04/2019 Quantic School Of Business And Technology – New York, NY,
Managed a $500K yearly social media advertisement budget and analyzed data from paid campaigns focusing on driving in-store visits, increasing brand awareness, and aligning with Gordmans’ monthly campaigns through engaging visuals and on-brand messaging.
Developed and implemented multiple social media campaigns bringing awareness to company initiatives surrounding new store openings, monthly promotions, and highlighting core dates key to engaging Gordmans’ consumers.
Led the development of Gordmans’ newly-launched website, continuously collaborated with internal stakeholders to create content for landing pages, and coordinated technical updates with the digital marketing agency to optimize the website’s user experience.
Oversaw the planning and development of the production of Gordmans’ store locator and communicated updates to the digital marketing agency for 337 store listings across the United States.
Reported the performance of digital marketing efforts weekly, providing insight for optimizing campaign performance and identifying new trends to customize creative growth opportunities for the Gordmans' social media channels, website, and store locator.
Digital Marketing Coordinator, 05/2017 - 09/2018 Stage Stores – City, STATE,
Leveraged a $20K monthly budget, competitive research, audience identification, and renewed brand messaging to relaunch Gordmans’ social media channels creating impactful campaigns, on-target advertising, and a new influencer program.
Built and managed Gordmans’ new influencer outreach program partnering with the company’s public relations agency identifying over 100 relevant influencers to increase engagement amongst followers, target new consumers, and encourage purchasing behavior through trusted influential sources.
Managed a small creative team including a graphic designer, copywriter, stylist, and photographer to curate content for social media platforms including Facebook, Twitter, and Instagram.
Increased user-generated content by 282 mentions within two months by launching a user-generated campaign partnering with influencers along with promoting the #GotItAtGordmans hashtag with incentives for followers.
Publicity Specialist, 09/2015 - 05/2016 JCPenney – City, STATE,
Oversaw the $50K budget for 4 editorial look book shoots annually and managed the coordination process from concept through execution.
Worked alongside the company's booking department to book all the necessary studio space, photographers, stylists, and models for photoshoots and 4 seasonal publicity events throughout the year.
Supported the Events and Publicity team by coordinating logistics for editorial events, delivering merchandising samples, and confirming product details for press credits including TeenVogue, Refinery29.com, or Good Housekeeping.
Education and Training
Bachelor of Science: Digital Retailing, Expected in 05/2015 - University of North Texas - Denton, TX GPA:
Coursework Highlights: Digital Channels, Data Analysis, Web Authoring Retail, Strategic Communication Principles
Bachelor of Science: Merchandising, Expected in 05/2015 - University of North Texas - Denton, TX GPA:
Coursework Highlights: Consumer Studies, Consumer Global Marketing, Consumer Experiences, Global Industries
Activities and Honors
Accomplishments
Oversaw the $50K budget for 4 editorial look book shoots annually and managed the coordination
process from concept through execution.
Worked alongside the company's booking department to book all the necessary studio space,
photographers, stylists, and models for photoshoots and 4 seasonal publicity events throughout the
year.
Supported the Events and Publicity team by coordinating logistics for editorial events, delivering
merchandising samples, and confirming product details for press credits including TeenVogue,
Refinery29.com, or Good Housekeeping.
JCPENNEY | S EPT 2015- MAY 2016
PLANO,TX
XXXXXXXXX
resumesample@example.com
JessicaClaire.com
Los Angeles, CA
CONTACT
Jessica
Claire
ORGANIZATIONS
Delta Sigma Theta Sorority,
Incorporated
UNIVERSITYOFNORTHTEXAS | 2 011-2015
BACHELOROFSCIENCE,DIGITALRETAILING
Coursework Highlights : D igitalChannels, Data Analysis, Web Authoring Retail, Strategic
Communication Principles
UNIVERSITYOFNORTHTEXAS | 2 011-2015
BACHELOROFSCIENCE,MERCHANDISING
Coursework Highlights : C onsumerStudies, Consumer Global Marketing, Consumer Experiences ,
Global Industries
EDUCATION.
Websites, Portfolios, Profiles
www.JessicaClaire.com
Additional Information
Passionate about producing engaging content and meaningful marketing campaigns.
Enjoys problem-solving in an ever-changing, high-pressure environment.
A dynamic, collaborative individual with strong communication and presentation skills.
Effectively able to manage, train, and motivate a team.
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