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Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Career Focus

Accomplished marketing communications, content and copy writing professional with 10+ years experience developing promotionally focused materials in the advertising, healthcare, pharmaceutical, digital media, not-for-profit and web marketing industries - increasing profile and revenue for my organization. Writes clear, succinct and compelling technical and consumer-friendly content for B2B and B2C audiences. Stays current on all social media platforms and strategies through formal education and participation in professional social media organizations.

Summary of Skills
  • Marketing Materials Development
  • Copywriting
  • Content Development
  • Public Relations
  • Screen and Script Writing
  • Social Media Marketing
  • Internet Marketing
  • SEO/SEM Strategies
  • Editorial Calendar Management
  • Interviewing Expertise

Accomplishments

Sales and Marketing

  • Increased annual gross sales by 500% over a four year period and achieved closing rate of 10% over industry standards.
  • Developed social media presence which resulted in 8% growth of customer base.
  • Managed corporate re-branding and created copy and content across channels.
  • Messaging strategist.

Professional Experience
09/2012 to Current
CONTENT MARKETING MANAGER Skilljar New York, NY,

Develops messaging content deliverables, including white papers, website copy, blogs, sales materials and other content for a variety of B2B and B2C clients.Conducts informational interviews, distilling input into clear, compelling content items. Responsible for developing editorial calendar and managing the participation of other writers.

2007 to Current
FREELANCE WRITER/ASSISTANT PRODUCER Paul Gold Films City, STATE,
  • Writes advertising copy for print, video and interactive media.
  • Conceptualizes and writes scripts for educational and business videos, films, as well as screenplays based on original ideas or adapted from fictional, historical, or narrative sources.
  • Has completed multiple feature length screenplays, a television pilot and acted as a Producer for an episodic webisode series.
02/2012 to 09/2012
WEB MARKETING CONSULTANT / COPY & CONTENT WRITER IQnection Web Services City, STATE,
  • Produces online marketing strategies and new business generation in a web design and marketing agency.
  • Writes creatively, with energy and style, providing high quality and optimized copy and content to blogs, newsletters, articles and press releases.
  • Develops ethical and sustainable approach to social media marketing.
  • Conducts online reputation management.
  • Keeps current with emerging web technologies through relevant blogs, listservs, and events.
  • First point of contact for corporate, small business and community organizations, functioning as the expert in the internet marketing field.
11/2011 to 02/2012
MARKETING CONSULTANT AND COPYWRITER BroadcastVenue City, STATE,
  • Customized cost-effective marketing strategies for start-up broadcasting and new media company.
  • Produced digital and traditional media (brochures, newsletters, print ads).
  • Produced copy from concept to completion for technical brochures, advertisements, press releases, websites, product literature, customer presentations, direct mailers, and other marketing collateral in compliance with brand identity guidelines.
  • Prospected, developed and managed new client relationships.

09/2003 to 06/2011
MARKETING COMMUNICATIONS / NEW BUSINESS MANAGER Chapin Aesthetics City, STATE,
  • Directed marketing communications, event management, client relations, written public relations material and social media strategy in a multi-million dollar aesthetic surgery and medical practice.
  • Strategic development of brand-appropriate advertising and promotion.
  • Originated copy and content and training material in a medical environment.
  • Coordinated internet and intranet content.
  • Integrated social media into overall marketing campaign, provided thought leadership on social media trends, new channels, managed social media efforts on a day-to-day basis, tracked and evaluated outcomes.
  • Mentored staff in best practices for client care and retention.
  • Planned and executed quarterly seminars, trainings and workshops.
  • Created and executed marketing/PR campaigns, including new product introductions and existing product development.
06/2001 to 09/2003
BLOOD DRIVE MANAGER/VOLUNTEER COORDINATOR American Red Cross City, STATE,
  • Recruit, orient, and train volunteers to assist in an average of 12 - 16 blood collection drives monthly.
  • Schedule volunteers to maintain a high level of services for day-to-day operations and special events.
  • Utilized exceptional leadership in directing volunteers on FDA regulated event site coordination.
  • Coordinated direct marketing.
  • Won multiple "Manager of the Month" for exceeding collection goals.
Education
Expected in
Bachelor of Arts Degree: Psychology
RIDER UNIVERSITY - Lawrenceville, NJ
GPA:
Expected in
Certification: Marketing and Advertising
VILLANOVA UNIVERSITY - Villanova, PA
GPA:
Professional Affiliations

SoMeBizLife: A networking group devoted to advancements in effective and responsible social media execution

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Resume Overview

School Attended

  • RIDER UNIVERSITY
  • VILLANOVA UNIVERSITY

Job Titles Held:

  • CONTENT MARKETING MANAGER
  • FREELANCE WRITER/ASSISTANT PRODUCER
  • WEB MARKETING CONSULTANT / COPY & CONTENT WRITER
  • MARKETING CONSULTANT AND COPYWRITER
  • MARKETING COMMUNICATIONS / NEW BUSINESS MANAGER
  • BLOOD DRIVE MANAGER/VOLUNTEER COORDINATOR

Degrees

  • Bachelor of Arts Degree
  • Certification

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