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Accomplished marketing communications, content and copy writing professional with 10+ years experience developing promotionally focused materials in the advertising, healthcare, pharmaceutical, digital media, not-for-profit and web marketing industries - increasing profile and revenue for my organization. Writes clear, succinct and compelling technical and consumer-friendly content for B2B and B2C audiences. Stays current on all social media platforms and strategies through formal education and participation in professional social media organizations.
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Sales and Marketing
- Increased annual gross sales by 500% over a four year period and achieved closing rate of 10% over industry standards.
- Developed social media presence which resulted in 8% growth of customer base.
- Managed corporate re-branding and created copy and content across channels.
- Messaging strategist.
Develops messaging content deliverables, including white papers, website copy, blogs, sales materials and other content for a variety of B2B and B2C clients.Conducts informational interviews, distilling input into clear, compelling content items. Responsible for developing editorial calendar and managing the participation of other writers.
- Writes advertising copy for print, video and interactive media.
- Conceptualizes and writes scripts for educational and business videos, films, as well as screenplays based on original ideas or adapted from fictional, historical, or narrative sources.
- Has completed multiple feature length screenplays, a television pilot and acted as a Producer for an episodic webisode series.
- Produces online marketing strategies and new business generation in a web design and marketing agency.
- Writes creatively, with energy and style, providing high quality and optimized copy and content to blogs, newsletters, articles and press releases.
- Develops ethical and sustainable approach to social media marketing.
- Conducts online reputation management.
- Keeps current with emerging web technologies through relevant blogs, listservs, and events.
- First point of contact for corporate, small business and community organizations, functioning as the expert in the internet marketing field.
- Customized cost-effective marketing strategies for start-up broadcasting and new media company.
- Produced digital and traditional media (brochures, newsletters, print ads).
- Produced copy from concept to completion for technical brochures, advertisements, press releases, websites, product literature, customer presentations, direct mailers, and other marketing collateral in compliance with brand identity guidelines.
- Prospected, developed and managed new client relationships.
- Directed marketing communications, event management, client relations, written public relations material and social media strategy in a multi-million dollar aesthetic surgery and medical practice.
- Strategic development of brand-appropriate advertising and promotion.
- Originated copy and content and training material in a medical environment.
- Coordinated internet and intranet content.
- Integrated social media into overall marketing campaign, provided thought leadership on social media trends, new channels, managed social media efforts on a day-to-day basis, tracked and evaluated outcomes.
- Mentored staff in best practices for client care and retention.
- Planned and executed quarterly seminars, trainings and workshops.
- Created and executed marketing/PR campaigns, including new product introductions and existing product development.
- Recruit, orient, and train volunteers to assist in an average of 12 - 16 blood collection drives monthly.
- Schedule volunteers to maintain a high level of services for day-to-day operations and special events.
- Utilized exceptional leadership in directing volunteers on FDA regulated event site coordination.
- Coordinated direct marketing.
- Won multiple "Manager of the Month" for exceeding collection goals.
RIDER UNIVERSITY - Lawrenceville, NJ
VILLANOVA UNIVERSITY - Villanova, PA
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School Attended
- RIDER UNIVERSITY
- VILLANOVA UNIVERSITY
Job Titles Held:
- CONTENT MARKETING MANAGER
- FREELANCE WRITER/ASSISTANT PRODUCER
- WEB MARKETING CONSULTANT / COPY & CONTENT WRITER
- MARKETING CONSULTANT AND COPYWRITER
- MARKETING COMMUNICATIONS / NEW BUSINESS MANAGER
- BLOOD DRIVE MANAGER/VOLUNTEER COORDINATOR
Degrees
- Bachelor of Arts Degree
- Certification
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