High-energy Marketing and Event professional with a strong background in client and customer service, creative development, project management, and event management. Accustomed to working in fast-paced environments with success in effectively handling multiple projects and meeting deadlines.
Develop and execute strategic and multi-channel marketing plans for multiple Colonial Williamsburg clients to include: Hotels, Meetings and Conferences, Culinary, Golf, Spa, Retail, and Product Licensing.
Write Creative Briefs and manage workflow for the development and delivery of creative campaigns by internal Design Group and external partners and ad agencies.
Draft and edit email, ad, radio, and web copy to ensure accurate and consistent brand messaging.
Develop marketing KPIs and provide campaign results to clients, making optimizations as needed to ensure revenue goals are met.
Planned and executed special events for the Marketing and Community Relations departments, to include bi-annual Naturalization Ceremony, Guest Artist Weekends, off-site media events, trade shows, and the Christmas Eve Community Tree lighting.
Managed event budgets and logistics to include: catering, event setup, transportation, security, equipment rentals, and signage.