Experienced Event Manager with 10+ years of success in event planning, event marketing, business development, and trade show management. Skilled in coordinating event logistics and working with sales and marketing teams to meet and exceed sales goals.
Skills
Audio visual equipment
Catering oversight
Conference education development
Events logistics management
Medical education and CME regulations
Meeting planning & Trade show management
Speaker selection and speaker management
Sponsorship development
Training of sales teams and event staffing
Vendor and contract negotiations
Venue selection
Work History
Conference Manager, 02/2016 - 11/2020 Loews Hotels – New York, NY,
As Conference Manager for Integrative Healthcare Symposium, my responsibility was creating an exciting conference program of educational content and network engagement activities that stood above the competition. To do that, I utilized out-of-the-box thinking to provide strategic insight to growing portfolio of events and digital media serving the field of integrative medicine.
With a clear understanding of the healthcare landscape, I worked with key business partners to develop and implement a world-class national conference with exceptional attendee experiences. I achieved this by providing strong leadership, managerial skills, encouraging teamwork, time management, and problem solving orientation.
Budgeted, planned and implementation of the largest integrative healthcare symposium in the United States with over 3000 attendees, 2000 exhibitors, 240 exhibiting companies and 60-70 speakers.
Designed and managed the medical application processes (CME, CNE, CE), content and room design compliance for medical education of this 3 day event to maximize attendance and utilization of available space.
Designed and implemented mandatory surveys to gather critical data on educational needs and desires used to create learning objectives for medical certification applications and also to increase attendee retention.
Created the call for proposals based on educational objectives. Reviewed all speaker submissions and made expert recommendations based on submission topic, presenter credentials and speaker history. By doing this, I created a program that increased registration year after year.
Provided marketing content and direction from conception to completion of event. This included digital assets as well.
Marketing Communication Director, 07/2014 - 07/2015 Medical Measurement Systems – City, STATE,
Medical Measurement Systems (MMS) was one of the worlds leading development and distribution organizations of medical diagnostic systems for urodynamics, gastroenterology and neurology. My essential job function included marketing, trade show and event strategy, organization and management .This was not limited to external event management but also internal education, sales training programs and a national sales meeting.
Constructed formal communication regarding product developments and new products.
Identified education gaps and created monthly webinars with sales teams to increase their band width of knowledge.
Created and managed monthly webinars with expert physicians to train customers on proper diagnostic procedures.
Prepared, promoted and attended 10 international trade shows.
Prepared, managed and attended a national sales meeting, round table gatherings and lunch and learns for both attendees and staff.
Reported ROI of long term sales cycles.
Worked closely with International Education Director to maintain optimum levels of communication to effectively and efficiently complete projects.
Created plans and communicated deadlines to ensure projects were completed on time.
Corporate Trade Show & Event Marketing Manager, 03/2001 - 10/2009 MediMedia USA – City, STATE,
Provided trade show management for a leading specialty healthcare communications, publishing and medical education company. Primarily responsible for vendor management, annual event budget planning, event metrics analysis, event staffing, booth position design and layout, event material and marketing collateral inventory forecasting and event promotional offers.
Additional responsibilities included managing corporate sponsorships, corporate sponsored events such as customer and user group sessions, round table discussions and a national sales meetings.
Budgeted, planned and implemented approximately 55 trade shows annually with a budget of $500,000 dollars. This included about 10 sponsored events tied to a trade show.
Obtained vast MediMedia product knowledge – as well as knowledge of varied markets and marketing channels by working cross companies.
By working with senior executives, collectively we established corporate standards of trade show conduct thus creating a tighter bond between staff teams resulting in a stronger brand appearance. New corporate trade show programs also include new booth designs, targeted graphics and marketing materials as well as "smart" sponsorships to enhance visibility and build brand awareness.
Arranged user group meetings, large receptions and guided tours. This included transportation, catering, gifts, room blocks, meeting space etc.
Provided management of event-wide promotional activities including advertising, hotel room drops, reception sponsoring, speaker sponsoring, press releases, prize drawings and other event activities.
Attended and staffed trade shows across varied MediMedia companies to gain product knowledge and individual show knowledge necessary to make recommendations to marketing and sales vice presidents to increase sales volume and reduce costs.
Proved successful working within tight deadlines and fast-paced atmosphere.
Created plans and communicated deadlines to ensure projects were completed on time.
Education
Bachelor of Science: Applied Social Science, Expected in 05/1994 - State University of New York - Binghamton, NY, GPA:
Dean's List Member of the Criminal Justice Society Cum Laude Human Development Student
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