Experienced public relations professional with a proven understanding of media relations, brand management, social media and public education efforts. Proficient in oversight of multiple projects, meeting timelines and production of high-quality materials. Specialty in group presentations, team building and training. Ability to communicate sensitive information with executive leadership and key stakeholders. Excellent track record as an organizational spokesperson with a specialty in disaster response and crisis communications. Core Qualifications Communications strategy Reputation management Media and public relations Project management Writing and editing Crisis communications Public information spokesperson Public speaking Stakeholder relationships Event management
Communications Director February 2013 to CurrentAmerican Red Cross － Portland, OR
Manage division external communications team (11 states) Direct public relations, traditional and social media initiatives Provide individual staff training, coaching and development Lead crisis communication efforts and monitor community and public relations impact within service area Develop unified messaging, strategies and tactics Represent division on national communication efforts and project teams Develop division communication toolkits (news releases, PSAs, talking points, online toolkits, etc.) Serve as division point of contact for executives Significant Accomplishments: Led 2013 national communications for Give Something that Means Something national winter campaign Led communications for implementation of national Pint Size Hero and Future Blood Donor programs Prepared and disseminated complex communications for two business acquisitions.
Communications Manager January 2008 to February 2013American Red Cross － Portland, OR
Served as regional public relations adviser and lead for crisis communications Managed media relationships and served as regional media representative* Provided guidance and oversight for team of media/public relations district liaisons Pitched stories to media, conducted media interviews, arranged subject matter expert interviews Wrote news releases, public service announcements, social media, website and newsletter content Supplied speech writing and internal communications for executive leadership Held responsibility for all regional aspects of brand management Managed editing and quality control process for all written materials Offered photography and video services for various publications Anticipated and controlled emerging organizational public relations issues Identified human interest and feature stories Planned and carried out regional all-staff and public facing events Worked closely with Chief Executive Officer to accomplish organizational goals Significant Accomplishments: Secured partner funding and managed graphic application process for regional vehicle fleet Organized and launched major summer media campaign with NBC affiliate Led regional communications for culture change resulting in dramatic improvement in quality profile Served as a mentor for internal regional management development program for future leaders.
Apheresis Donor Development Manager November 2002 to January 2008American Red Cross － Portland, OR
Managed all department communications Managed recruitment staff and department volunteers Led targeted regional platelet donor recruitment program with focus on high-yield donors Managed donor recognition and retention program Served as departmental representative and community outreach coordinator Planned and carried out large-scale annual donor recognition events Significant Accomplishments: Broke platelet donor recruitment records for the Pacific Northwest Region Instilled departmental culture of customer service excellence Strengthened corporate platelet donor club programs with companies such as Intel.
Bachelor of Arts : Human Development Human Development /Psychology, 2012Warner Pacific College － Portland, ORGPA: Summa Cum LaudeHuman Development Human Development /Psychology Summa Cum Laude
Associate of Arts : Organizational Dynamics, 2009Warner Pacific College － Portland, ORGPA: Dean's ListOrganizational Dynamics Dean's List
Warner Pacific College (2009, 2010, 2011, 2012) Advanced Public Affairs Training - American Red Cross, (2009, 2010, 2012 and 2014) Spirit of the Red Cross Service Award - American Red Cross (2008) Certified Toastmaster - Toastmaster International (2006) Leadership Development Program Graduate - American Red Cross, (2004 - 2006) Humorous Speech Award - Toastmasters, Portland OR, Area 53 (2005) Multiple National Sales and Recruitment Awards - Jewels by Park Lane : 2002GPA: Best of the Best Employee Award - Kaiser Permanente (1984)Best of the Best Employee Award - Kaiser Permanente (1984)
Advanced Public Affairs Team (APAT) - American Red Cross (multiple national disaster deployments)
Warner Pacific College Alumni Association
Wilkes East Neighborhood Association
Public Relations Society of America (PRSA)
Bachelor of Arts : Human Development Human Development /Psychology , 2012 Associate of Arts : Organizational Dynamics , 2009 Warner Pacific College (2009, 2010, 2011, 2012) Advanced Public Affairs Training - American Red Cross, (2009, 2010, 2012 and 2014) Spirit of the Red Cross Service Award - American Red Cross (2008) Certified Toastmaster - Toastmaster International (2006) Leadership Development Program Graduate - American Red Cross, (2004 - 2006) Humorous Speech Award - Toastmasters, Portland OR, Area 53 (2005) Multiple National Sales and Recruitment Awards - Jewels by Park Lane : 2002
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