Over 30 years of experience in sales, sales management, advertising and marketing.
Successfully owned and operated two companies for over 14 years.
Strong organizational ability, able to meet or exceed goals, deadlines and quotas.
Small business development
Client account management
Market research and analysis
Co-Owner, 10/2010 to 01/2015Connected － Lakeville, Indiana
2004 - President of the Women Business Owners of Michiana.
2002 & 2003 - Vice President of Membership Acquisition for the Women Business Owners of Michiana.
1999 - Only AT&T or TCI Sales Manager in the United States to win the "Superstar Award".
Owner, 04/2000 to CurrentVision Media － South Bend, Indiana
Responsible for building and maintaining rapport with approximately 28 local and regional clients.
Started business with zero clients, and increased business to 28 clients with yearly revenue over $1 million.
Handled all aspects of each clients advertising and marketing including television, radio, billboard, and print campaigns Produced TV and radio, and print campaigns for clients.
Negotiated advertising rates with media executives to obtain best rates for clients.
Independent Sales Rep, 01/2005 to 09/2010DNA Dennis Nemcek Associates － Livonia, Michigan
Responsible for building and maintaining rapport with all customers in territory.
Territory consisted of Muncie, Indiana, and all counties south to all state lines (southern Indiana territory).
Other sales responsibilities included prospecting for new retail stores in territory.
Promote and sell all lines in DNA package - the line package averaged 45 vendors/lines.
Increased business in territory by 81% since 2005 - territory was billing over $1.2 million per year.
Worked various shows throughout the year - covered DNA showroom in Chicago for January and July shows.
Won award for Admiral's Club (billing over $1 million in my territory) for 2008, won Rookie of the Year Award in 2005, and in 2006 won award for Best Overall Increase in Territory.
Local Sales Manager, 06/1992 to 04/2000AT&T TCI Advertising － South Bend, Indiana
Responsible for overseeing the activities of 11 sales account executives accounting for 90% of local office budget.
Assisted reps in meeting their sales/billing goals, tracking their performance and training on a regular basis.
Developed quarterly packaging and rate strategies while managing inventory on 18 cable networks in 5 zones.
Increased overall revenue for company from 1.2 million to 6 million annually.
Worked closely with Traffic and Production Departments to ensure that commercials were airing and being produced correctly and to the customer's satisfaction.
Responsible for office incentive plans and campaign tracking.
Advertising Sales Manager, 04/1990 to 06/1992Penny Saver, Inc － South Bend, Indiana
Responsible for hiring, training and motivation of 12-person sales staff and total display/insert revenue for company.
Formulated sales goals to achieve desired revenue increases.
Created and implemented all display promotional campaigns and bonus programs and tracked effectiveness.
Solicited and developed key/chain house accounts Acted as public relations manager for company by attending community functions.
Oversaw field audit of each sales rep's territory and implemented account tracking into sales software.
Counseled and offered ideas for company growth opportunities.
Director of Sales and Marketing, 03/1983 to 09/1989Centel Cable Television Company of KY － Lima, OH Ohio
Worked with annual budget of over $1 million to achieve and retain forecasted subscriber penetration for 133,000 customers in 41 cable systems.
Developed pricing strategies to enhance company's overall cash flow growth objectives.
Supervised Marketing, Sales/Telemarketing and Training Departments.
Developed and tracked incentive plans to motivate above employees as well as Customer Service and Installation Departments.
Produced a quarterly employee newsletter to promote teamwork within a 3-state region.
Kept employees updated on company goals as well as promotional campaigns and system rate/channel changes and/or enhancements.
Created and implemented company marketing plans and promotional campaigns including all media planning and tracking.
Interacted and negotiated with program suppliers on acquisition campaigns, coop and incentive funding, and new service launches.
Effectively communicated to customers and franchising authorities regarding new system acquisitions or rate changes and a variety of cable issues.
Maintained smooth working relationships with Corporate Marketing Department.
Associate of Arts Degree:Business AdministrationBall State University － Muncie, IndianaBusiness Administration Successfully completed the following classes "Professional Selling Skills", "Negotiating", and "Brian Tracey Sales Training"