Additional information, videos and photos highlighting my career, public relations, interviews and portfolio are available for viewing at rebeccaedler.squarespace.com and Linkedin.
Innovative and accomplished financial services executive and marketing professional experienced in retail branching, deposits, lending, business lines, alternative investment services, operations, electronic delivery channels, cash management, sales, training, business development and financial regulatory compliance. Over 14 years of diverse financial services background including performance driven results in strategic planning, action plan execution, corporate leadership, pricing strategies, establishing rates, asset liability, profitability, project management, budgeting, operational efficiency, staffing models, and acquisition strategies. Visionary with solid experience in developing corporate branding, enhancing customer experience, culture change management, social media, public relations, marketing, advertising, product development, training curriculum and understanding generational preferences. As a dynamic leader, consistently developed high performing teams and future executive successors through effective coaching, team building, motivation, strength driven performance and 360 degree performance focus. Versatile background leading and managing teams in traditional brick and mortar, in-store, call center and alternative payday lending settings. As a passionate member of the community, applied my dynamic personality to serve the communities I work in through active voluntarism, participation and leadership. Desire an executive team position in a professional corporate environment.
Consistent track record of success in community and regional banks and credit union settings.
Managed branch delivery channels, retail, deposits, operations and sales functions of the organization including providing leadership, guidance and supervision to retail market managers, retail sales managers, office coordinators, bookkeeping, call center, business development, retail sales representatives and tellers.
Managed consumer lenders, retail banking, branch networks, member service, relationship managers and business development employees.
Hand selected to develop, manage, launch, implement and train personal bankers, managers, officers and brokers within 3 states on the new annuity and insurance programs.
Professional industry online training
Professional executive and CEO development training in enterprise risk management, credit, asset liability, pricing, compensation and strategic planning
Member of Model United Nations Debate Team
Concentration in business leadership and marketing
Successfully represented financial organizations in various professional and public venues as the "face of the Bank." Sample of interviews and videos can be viewed on my website rebeccaedler.squarespace.com
Represented the financial institution as an industry expert in multiple local, regional and national trade journals and publications.
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