Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Competitive Chief Operating Officer with proven track record of success in Health and Fitness industry. Successfully lead and mentor high-performance fitness company. Facilitate dynamic turnaround in low performing organizations. Innovative professional with 30 years of expertise in management level roles. Customer-oriented, strategic-thinking operations and sales professional with over 30 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise on expanding network connections, persuasively introducing products, implementing pricing models, inventory control and projections, territory development and revealing customer needs to deliver solutions. Sales and marketing team builder and strategic planner. Entrepreneurial executive offering sales and marketing expertise gained through 30 years of executive management contributions. Motivating leader with history of building and managing high performance sales teams. Proficient at identifying operations issues and integrating real time solutions to achieve success. Strong relationship builder works well with stakeholders and corporate teams.


New business development

Defining company vision

Brand management

Policy development

Industry partnership development


Revenue growth

Marketing expertise

Team building and leadership

Operations oversight

Planning and coordination

Employee coaching

Strategic business planning

Executive leadership

Operations administration

Chief Operating Officer, 01/2017 to Current
Cott CorporationGrand Prairie, TX,
  • Led startup and opening of 2 F45 Training Fitness Studios and provided business development, creation of operational procedures and workflow planning.
  • Collaborated with company partners to develop and actualize strategic plans to advance company's mission and objectives and promote revenue, profitability and growth.
  • Generated new business by reaching out to prospective clients by e-mail, telemarketing, social media marketing initiatives.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
  • Managed Google, Bing and Yahoo! accounts for clients and implemented multiple marketing services across all search engine platforms while growing client accounts from 0 to 1k per studio over 3 years.
  • Prepared, negotiated and executed marketing and service level agreements with clients while achieving and maintaining 80% client retention rate.
  • Consistently exceeded sales goals through up-selling and cross-selling within existing client base, as well as strategically attracting new business.
  • Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to clients.
  • Administered day-to-day operations, including accounting and budget management, business development, performance metrics and customer service.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
  • Monitored business trend forecasts, adjusting budgets and operational plans to maximize growth and opportunities.
  • Recruited and hired talented professionals with drive and dynamic skills to build success within organization.
  • Mentored, trained, evaluated and retained high-performing, effective, and diverse team of 100, embodying organizational culture.
Executive Wedding Chauffeur Classic Rolls Royce, 10/2010 to Current
Aimbridge HospitalityAnaheim, CA,
  • Upheld high standards of professionalism and discretion when working with high-value clients.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Improved customer satisfaction by finding creative solutions to problems.
  • Demonstrated self-reliance by meeting and exceeding workflow needs.
  • Performed site evaluations, customer surveys and team audits.
  • Recognized by management for providing exceptional customer service.
  • Followed safety rules to keep clean driving record with no accidents or incidents.
  • Monitored profitable locations, including nightlife, tourist and business spots, to take advantage of business opportunities.
  • Achieved consistently high customer scores due to exceptional service.
VA Field Director , 06/2015 to 12/2017
Presidential Campaign Donald J. TrumpCity, STATE,

Assisted with the planning and execution of 1 campaigns.

Led recruiting, hiring and training of qualified speakers, staffers, and volunteers.

Built and maintained productive relationships to facilitate fundraising.

Directed public relations, media relations and crisis communications campaigns.

Advised government officials and civic bodies on political topics and trends.

Offered in-depth media commentary and criticism to highlight core issues related to public policies and political events.

Demonstrated self-reliance by meeting and exceeding workflow needs.

Improved operations by working with team members and customers to find workable solutions.

Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.

Leveraged Trump Talk to input and compile data gathered from various sources.

Performed site evaluations, customer surveys and team audits.

Recognized by management for providing exceptional customer service.

Provided excellent service and attention to customers when face-to-face or through phone conversations.

Created agendas and communication materials for team meetings.

Director Sales & Marketing, 08/1991 to 01/2017
Solar Planet Tanning StudiosCity, STATE,

Generated and implemented business strategies to increase revenue while executing operational base development.

Developed and deepened relationships with functional leadership to interconnect revenue generation initiatives with day-to-day operations.

Leveraged analytical, design and implementation skills to offer leadership and support to all operations areas.

Delivered expert thought leadership recognized for driving process improvements.

Integrated marketing and sales strategies with business development and operational leadership plans.

Boosted company profits by optimizing performance strategies and increasing efficiency.

Set clear goals for area managers and implemented systems for measuring results in support of optimal decision making.

Hired and mentored core start-up team, working to outline initial company policies and procedures.

Assessed team proficiencies, identifying and targeting areas for improvement.

Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.

Directed all day-to-day operations of 15 Indoor Sunless Tanning facilities to provide safe and enjoyable guest experience.

Generated daily operational and sales reports for corrective action or continuous improvement.

Checked supply against demand by overseeing all merchandising decisions, replenishment and inventory management.

Coached and developed 50 internal candidates for promotion to general management.

Supervised performance of 100 workers with goals of improving productivity, efficiency and cost savings.

Built and maintained loyal, long-term customer relationships through effective account management.

Participated in networking events to establish and cement community ties, B2B relationships and industry connections.

Conducted staff evaluations and determined promotions and realignments or reductions in workforce.

Education and Training
High School Diploma: , Expected in 06/1989
Mount Vernon High School - Alexandria, VA
: Sales And Marketing Education, Expected in
University of Maryland - College Park - College Park, MD

Completed professional development in Marketing

Completed continuing education in Business


Avon Breast Cancer Love Auction Raised 10K

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School Attended

  • Mount Vernon High School
  • University of Maryland - College Park

Job Titles Held:

  • Chief Operating Officer
  • Executive Wedding Chauffeur Classic Rolls Royce
  • VA Field Director
  • Director Sales & Marketing


  • High School Diploma

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