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Channel Marketing Manager, Global Partner Programs Resume Example

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CHANNEL MARKETING MANAGER, GLOBAL PARTNER PROGRAMS
Professional Summary

Entrepreneurial, high-energy, knowledgeable, go-getter marketing professional with long-standing success in implementing and managing marketing programs targeting B2B internal & external key stakeholders. Extensive experience in managing and executing software product launches, demonstrating innovative ideas, and effectively implementing global marketing communications and promotional activities.

Specialties
  • Product Management
  • Strategic Partnerships
  • Marketing Strategy
  • Multi-channel Marketing
  • Developer Relations
  • Email Marketing
  • Lead Generation
  • SaaS
  • Product Marketing
  • Demand Generation
  • Online Marketing
  • Project Management
  • Marketing Operations
  • Event Planning
  • Campaign management
  • Staff training and development
  • Marketing Operations
  • Event Planning
  • Campaign management
  • Staff training and development
Work History
Channel Marketing Manager, Global Partner Programs, 01/2017 - CurrentOpenText, San Mateo, CA
  • Key team member responsible for developing and maintaining systems to support the Global partner programs.
  • Continuously monitoring platforms to ensure that we enable our partners and channel and alliances team.
  • Building and maintaining strong channel relationships by working cross-functionally to deliver impactful marketing campaigns and resources.
  • Launched and managed all facets of digital marketing platform for partners. Increased partner usage by 80%.
  • Created/maintain Partner portal for all partner centric resources.
  • Jointly developed marketing campaigns that drove 30% of pipeline.
  • Worked with various internal teams to assist in the production of creative and production resources.
  • Contribute and actively involved on re-design of online application for business program.
  • Responsible for helping the channel marketing program is align to company goals, vision, and objectives.
Global Partner Programs Execution Manager, 11/2015 - 01/2017Dell EMC, Pleasanton, CA
  • Successfully shaped a world class partner experience with supported partner programs, enablement and communications.
  • As a result saw an increase of 50% in partner loyalty, sales engagement and success in delivering high value enterprise content management solutions to customers – across all partner types including Reseller, System Integrator and ISV (Solution) partners, OEM and Service Providers.
  • Partnered with global channel team to strategically communicate and execute go-to-market plan with key partners.
  • Develop program materials such as data sheets, training videos, training guides, webinars, and brochures to drive program utilization.
  • Increased community engagement by 70% with social media, email nurture, webinars, and creating a discussion forum where partners can share ideas and content with each other.
  • Constantly pushing the envelope to identify opportunities to scale program to all partners providing benefits through self-service partner resource portal.
  • Delivered online communications via newsletters, email, social media channels.
Marketing Liaison / Sr. Marketing Specialist, 11/2005 - 06/2015FileMaker, Inc, Santa Clara, CA
  • Coordinated and implement worldwide marketing communications and promotional activities to support sales, including trade shows, literature, graphics, webinars, website, and other marketing related material and programs, while ensuring consistent messaging and branding.
  • Created global process docs for Developer Relations to streamline and standardize processes and procedures resulting in a more consistent, painless process for all cross-functional teams.
  • Participated in and executed over eight product launches.
  • Managed and coordinated extensive variety web seminars.
  • Planned and facilitated 10 developer conferences (>1200 attendees), as a vital team player, creating a seamless, well-organized experience for conference participants.
  • Effectively manage all software updater launches worldwide.
  • Analyze and report on marketing campaign results to determine effectiveness and make required adjustments as needed to ensure objectives are achieved.
  • Project managed all worldwide Developer relations/partner outbound email campaigns.
  • Project managed and maintained the FileMaker Community of over 50K community members including the implementation of the social software solution (Jive), creation/updating of content in community.
  • Sole project manager and administrator of the global database for developers in the technical and business programs which successfully managed over 5000 individuals and over 1200 companies.
  • Responsible for day to day activities with partners and developers globally that included creating and maintaining business relationships, liaison to Customer Support, Sales, and Operations, and sales and marketing support resulting in strengthened business relationships and growing the developer community.
  • Researched and implemented change to both the technical and business developer programs to ensure delivery of the latest and greatest developer resources.
Education
Bachelor of Science: Business Administration, MarketingSan Jose State University - San Jose, CA
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Resume Overview

Companies Worked For:

  • OpenText
  • Dell EMC
  • FileMaker, Inc

School Attended

  • San Jose State University

Job Titles Held:

  • Channel Marketing Manager, Global Partner Programs
  • Global Partner Programs Execution Manager
  • Marketing Liaison / Sr. Marketing Specialist

Degrees

  • Bachelor of Science : Business Administration, Marketing

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