Highly motivated marketing manager with over 11 years of experience delivering top quality strategies and content to and through the IT channel. Leveraging various digital media and emerging market trends to expand business strategies and enable MSP & VAR partner community. Focused on exploring product positioning and messaging to enhance marketing programs that will quickly drive market awareness and high quality leads.
Collaborate with sales and product marketing to develop, execute, and manage B2B recruitment and enablement demand generation marketing programs such as email, webinars, podcasts, IT channel media advertisements, 3rd party content syndication, prospect list sourcing, and MSP Peer Group events. Specifically, targeted at Managed Service Provider and Small-Medium Business IT markets and designed to generate leads. Webroot was acquired by Carbonite 2019.
Developed a complete line of craft-spirits and brought to US & International markets. Created a brand story to engage with target consumers and revitalize a heritage type product. Received national awards for branding and product(s). Exceeded sales and profit goals by supervising all marketing and planning activities.
LeftHand Networks was acquired by Hewlett Packard in November 2008.
Major in Business Management
Minor in Computer Information Systems
Webroot - ICIE Award for Marketing Innovation
American Distilling Institute - 2016 Best Flavored Distilled Spirit in U.S
North Carolina Distillers Association - N.C. Distilleryof the Year 2015
Blue Ridge Spirits Competition - Best Spirits/Best Packaging
Hewlett Packard - Marketing Rock Star Award 2010
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