LiveCareer-Resume

brand manager strategic projects resume example with 17+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary

Accomplished, hands-on creative brand manager with demonstrated success in strategy, development and execution. Passion for delivering multifaceted content to end users, on time and within budget. Highly organized leader with great attention to detail. Cross-functional team player looking to join an organization with an established commitment to collaboration, creativity and innovation and excellence in the workplace.

Skills
  • Strategic Marketing
  • Campaign Planning
  • Project Management
  • Collaborative
  • Holistic View
  • Time Management
  • Detail-Oriented
  • Leadership
  • Communication
  • Adaptability
Experience
11/2021 to Current Brand Manager, Strategic Projects Keurig Dr Pepper | Topeka, KS,
  • Develop marketing strategy and all projects from conception through execution targeted to Independent Pharmacists (IP) and Nurse Practitioner/Physician Assistant (NP/PA) segments
  • Work cross-functionally with creative, product development, planning, regulatory and sales teams to deliver materials, including, but not limited to, promotional materials, targeted emails and customer journeys, practitioner and patient education, loyalty kits and landing pages
  • Brief and collaborate with internal teams and agency partners to deliver inspiring and effective creative campaigns
  • Holistically partner with cross-functional teams to develop HCP programs through digital/social media, website enhancement and tradeshows
  • Supervise and coach the Marketing Associate in their day-to-day responsibilities supporting the Genestra, Pharmax and UNDA brands
01/2019 to 10/2021 Associate Brand Manager Olsson Associates | Loveland, CO,
  • Developed and executed all marketing initiatives for Douglas Laboratories including, but not limited to, promotional materials, emails, practitioner and patient education, welcome and loyalty kits
  • Collaborated with Brand Director and outside agencies, as needed, to influence brand strategy, positioning and messaging
  • Facilitated monthly kick-off meetings with product development, planning, marketing, regulatory teams and outside agencies to ensure alignment of timely and efficient project completion
  • Successfully managed the transition, creation and sales training of various internal corporate software applications designed to provide the sales team access to all marketing information
  • Ensured timeliness and accuracy of all communications to relevant staff of ongoing marketing initiatives
  • Sole administrator of WorkZone project management software, ensuring delivery dates are met
12/2015 to 01/2019 Senior Marketing Coordinator Ascential | New York, NY,
  • Partnered with lead designer to develop all assets from copy concept through print production for multiple brands, ranging from direct mail, to emails, new product one pagers and brochures
  • Created and executed digital and print marketing assets for US distributor partners
  • Championed yearly catalog for Douglas Laboratories working cross-functionally with design, regulatory, product development, finance and planning departments
  • Created and communicated monthly marketing updates to US sales and support teams
  • Worked with international distributors in Japan, UK, South Korea and New Zealand to ensure brand alignment
  • Implemented a new digital process with distributor partners to optimize use of shared information
01/2014 to 11/2015 Senior Marketing and Administrative Coordinator Autodesk Inc. | Plano, TX,
  • Supported company President and Sr. Management with creation of marketing collateral
  • Organized all aspects of corporate events and tradeshows to ensure successful presence
  • Oversaw follow-up activity for all leads in Salesforce
  • Formulated newsletters, distributed to clients, and tracked analytics in Mailchimp
  • Operated CRM systemHighrisesforce/Highrise with over 1,500+ clients
04/2012 to 01/2014 Marketing Associate American Leather | Dallas, TX,
  • Constructed and formatted presentations for client meetings
  • Managed and developed outreach campaigns for cold clients
06/2011 to 11/2011 Senior Administrative Assistant Nutrien Ltd. | Shelbyville, KY,
  • Managed calendar and all travel arrangements for senior staff
  • Coordinated and set up off-site, on-site and WebEx meetings and teleconferences
  • Organized and scheduled candidate interviews and administered testing for candidates
06/2010 to 06/2011 Marketing Coordinator Catholic Health Initiative | Kearney, NE,
  • Championed the rebrand of all corporate marketing materials
  • Designed all PowerPoint presentations, case studies, proposals, and company credentials
  • Managed and updated company website through CMS
  • Trained employees on usage of office templates and how to maintain agency standards
12/2006 to 06/2010 Marketing Associate/Graphic Designer Titan360 | City, STATE,
  • Developed and designed artwork for client advertising campaigns
  • Partnered with sales team to develop multi-faceted sales presentations for clients in a wide range of industries to include, higher education, medical, retail, and nonprofit
  • Generated all corporate marketing materials including media kits, sell sheets, mapping, category overviews, client testimonials, and commuter profiles
  • Designed all speculative art for sales presentations using Adobe Creative Suite Programs
  • Ensured successful achievement of client goals by building and managing relationships
08/2006 to 12/2006 Administrative Assistant Direct Impact Group | City, STATE,
  • Produced PowerPoint presentations for national and international clients
  • Created print advertisements for a variety of local clients
12/2004 to 08/2006 Scheduling Coordinator Grace Dental | City, STATE,
  • Mastered the transition from a paper system to digital software
  • Opportunity to further enhance administrative/organizational skills while conducting career focused job search
Education and Training
Expected in 01/2004 to to Bachelor of Business Administration | Marketing, Visual Communications The George Washington University, Washington, DC GPA:
Cum Laude
Expected in 07/2003 to to | Advertising University of Technology, Sydney, GPA:

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Resume Overview

School Attended

  • The George Washington University
  • University of Technology

Job Titles Held:

  • Brand Manager, Strategic Projects
  • Associate Brand Manager
  • Senior Marketing Coordinator
  • Senior Marketing and Administrative Coordinator
  • Marketing Associate
  • Senior Administrative Assistant
  • Marketing Coordinator
  • Marketing Associate/Graphic Designer
  • Administrative Assistant
  • Scheduling Coordinator

Degrees

  • Bachelor of Business Administration

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