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Brand Manager Resume Example

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BRAND MANAGER
Summary

SOCIAL MEDIA EXPERT

HIGHLIGHTS OF QUALIFICATIONS

  • Imaginative and forward-thinking Social Media Manager ready to apply expertise from 5+ year experience in digital communication and social media management. Expert forecaster, project manager and planner with proven New Media knowledge and excellent communication skills. Well-versed in monitoring and capitalizing on market trends.
  • Creative and results-oriented Digital and Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Able to develop vision and achieve objectives through the execution of integrated plans that optimize acquisition, engagement and revenue goals.
  • Google and Hubspot certified in content marketing, Google Analytics and Social Media Marketing.
  • Very comfortable with Microsoft Office Suite, Jira and GSuite
  • In-depth knowledge of social media platforms like Facebook, Twitter, Instagram and Tik Tok and community best practices.
  • Working knowledge of social media tools like hootsuite, Union metrics and Keyhole
  • Skilled in developing and optimizing online marketing plans. Good customer relations, project oversight and prioritization skills.
  • Strong relationship builder and team player, capable of resolving conflicts
  • Energetic, vision driven individual, Self-motivated and Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Skills
  • Agile
  • Coaching
  • Consulting
  • Public Speaking
  • Relationship Building
  • Growth tracking
  • Brand-building strategies
  • Partnership building
  • Marketing expertise
  • Internet and E-mail Marketing 
  • Event planning and execution
  • Customer Relationship Management
  • Marketing campaign management
Experience
Brand Manager, Cutekimani Media, January 2018-CurrentLagos, Nigeria
  • Facilitated the longest running and most engaging Tweet-chat in Nigeria which had guests across Africa like Diamond Platnumz, Don Jazzy, Tiwa Savage, D'banj, Joeboy, DJ Maphorisa, Sauti Sol, Vanessa Mdee, Eddy Kenzo, Juliet Ibrahim, Denrele Edun, 2face Idibia, Master KG and More.
  • Managed Public Relations and Reputation Management for Music and Movie starts like Olamide Baddo,Fireboy DML, Ruth Kadiri, Harrysong, Bimbo Ademoye, Zinny X, Chy Nwakanma.
  • Got the cutekimani Instagram and Twitter pages Verified, Fireboy DML pages Verified, Ziiny X, Chy Nwakanma Pages, created Wikipedia and Google knowledge panels
  • Maintained relationships with Traditional and Online media outlets.
  • Managed Influencers, digital communication and fan engagement for Bank of Industry across Nigeria.
  • Groomed and developed Gen Z influencers for Social campaigns.
  • Organized and Facilitated New Media Round Table.
  • Contributor for Guardian Newspaper Media and PR Lead Afro Music Pop Tv Lagos.
  • Designed sales-driven programs and promotions to facilitate client objectives.
  • Developed brand identity with distinctive graphic style and tone for all company communications.
  • Created new approaches to meet objectives and capitalize on emerging opportunities in the music space
  • Recommended campaign tactics changes to enhance client interest and maximize sales.
  • Balanced organizational objectives against customer satisfaction and profit demand to create optimal PR strategies.
  • Planned, developed and led negotiation of Key artiste engagement and endorsements.
  • Improved staff productivity through training, coaching and implementation of new campaign tools.
Head, Media and PR, AfroMusic POP Tv, January 2015-January 2018Lagos, Nigeria
  • Manage day-to-day strategic communication for Afro Music Pop Tv across Web, Social and offline. AfroMusic Pop Tv is the biggest Pan African Television aired in over 30 countries across Africa, Europe and the Caribbeans
  • Formulated digital strategies that fostered connections between the channel and its audience, thereby sealing relationships with brands like Guinness, Moet and Chandon, Remy Martins, Kenya Airways, who leveraged the platform to achieve their marketing objectives.
  • Built and managed relationships with relevant stakeholders in the media.
  • Facilitated collaborations and sponsorship aimed at driving growth for Afro Music Pop TV.
  • Led the Channel to its first ever international collaboration with the Nigeria entertainment awards show held in New York.
  • Developed training and mentoring programmes to keep team member performance strong and optimized for Public relations and Media relations endeavours.
Social Media Influencer Manager, Scanad Nigeria , January 2015-January 2017Lagos, Nigeria
  • Sourced and Managed Influencers from Nano to Celebrity influencers across Nigeria and managed them for 50+ campaigns for Airtel Nigeria.
  • Earned reputation for increasing the Airtel Brand twitter followers from fifty thousand followers to two hundred and fifty followers within 6 months, its Instagram grew from eighty thousand to two hundred and ten, while its Facebook page grew from seventy thousand to three hundred thousand.
  • Tracking and reportage of each campaigns
  • Managed digital marketing campaigns cross country for Infinix Mobile, supporting the brand with Influencers .
  • Managed Influencer marketing for Iphone 6 launch in Nigeria, using Tech and Lifestyle influencers to champion the launch.
  • Worked closely with Social Media Influencers to deliver Client's projection on the Launch of the Airtel Network Smart Speedo where over hundred thousand students from 15 different schools subscribed to the network provider in the first week of its launch.
  • Utilized Excel to compile data gathered from Union Metric, Keyhole, Twitter Analytic, Facebook and Instagram Insights
Education
Bachelor of ScienceMass Communication, PR & Advertising, , University of Lagos Lagos, 2009
Certifications
  • Google Analytics Google Analytics Academy 2020
  • Content Marketing Hubspot Academy 2020
  • How to Build Digital Products Product School 2020
  • Fundamentals of Media Relation Muck Rack Academy 2020
  • Fundamentals of Digital Marketing Google 2019
  • Designing for Conversation Amazon Web Services: 2019
PUBLICATIONS
  • Personal branding as a key to growth in the MediaScape https://www.linkedin.com/pulse/personal-branding-key-growth-mediascape-how-grow-your-adekeye/
  • You definitely need PR https://m.guardian.ng/tag/esther-tosin-adekeye/
  • Unearthing the potentials of being a social media influencer https://www.linkedin.com/pulse/unearthing-potentials-being-social-media-influencer-adekeye/
Profile
  • https://www.linkedin.com/in/adekeye-esther-cutekimani-a53a9b56/
  • https://www.instagram.com/cutekimani/
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Resume Overview

Companies Worked For:

  • Cutekimani Media
  • AfroMusic POP Tv
  • Scanad Nigeria

School Attended

  • University of Lagos Lagos

Job Titles Held:

  • Brand Manager
  • Head, Media and PR
  • Social Media Influencer Manager

Degrees

  • Bachelor of Science

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