I am a hardworking, passionate professional; driven towards success since having started in the professional world at the age of 18 as a sales associate. More than 5 years of experience in marketing, advertising, public relations and sales in the retail industry. Known in the industry for my great people- and communication skills, for my resilience to stress, pressing deadlines and for achieving new and difficult challenges. I am passionate about providing my customers with the best products and services being that this is the most sustainable source of sales and personal growth. As the next step in my professional and personal development I would like to contribute to the success of a global company in the field of marketing and work towards fulfilling my goal of becoming a Marketing and Communications Director in the future.
Highlights
script, casting, etc.
Application of audiovisual techniques in media and social media; Media Planning, Google Ads, Facebook Ads
Expertise on marketing and advertising strategies; marketing research
Producing and organizing special events: press conferences, fundraisers, etc.
Computer literate: MS Office, Word, Excel, Power Point, Internet Explorer and Mac OS.
Accomplishments
Experience
Brand Manager, 10/2013 - 01/1 Amazon.Com, Inc. – , ,
Given my accomplishments as Online Project Manager I was selected to manage the brand's 17 retail locations as well as it's ecommerce platforms, including novushoes.com, ebay, and Amazon.
During my initial planning I have been reevaluating costs and negotiating new deals with the distributors and vendors, as well as implementing a new public relations program, focusing on the newest cross marketing strategies in order to reach new customers and markets without need of further investments, and thus maximizing the brand budget.
Perform a wide variety of activities to advertise and promote the sale of all the organization's products.
Compile data on marketing, advertising trends, and strategies, as well as competitive products.
Development and distribution of marketing, advertising, and sales materials.
Development, implementation, and post-evaluation of a planned promotional calendar, combined with advertising and purchase incentives to increase sales.
Promotion programs involved direct mail, radio advertising, catalogs, exhibits, inserts, magazine and newspaper ads, outdoor media, Internet advertisements, email marketing, Facebook ads, Google Ads, in-store displays or product endorsements, and special events.
Integrate research and focus groups for the development of strategies to successfully install new products, or to revise existing product lines.
Media planning and coordination of the production of the visual campaigns, including castings, photo shootings, selection of models and products.
Copywriter of radio ads for Novus brand.
Maintain constant communication and work with the Creative and Print Department for internal reviews and obtain final approvals from the Marketing Director for all creative and print deliverables.
Initiate the purchase orders and request for payments of all the invoices related to media, printing, and marketing projects.
Visit the stores to evaluate the merchandising of the products and supervise the customer service to ensure consistent excellent service and satisfaction.
Coordinate cocktails and special events for the Loyalty Program's customers.
Chosen as a leader of the new line of business of Novus, Inc: the Online Stores novushoes.com and bakershoes.es ! Development of new distribution channels to increase sales exponentially through marketplaces like Amazon and Ebay.
Achieved a sales increase of 70% during the second year and a consecutive increase of over 50% per year.
Optimization of the advertising, marketing and PR investment via in-house development and strategic usage of social media, email marketing, online merchandising and various resources.
Development and implementation of policies and measures for customer service.
Assessment, training and hiring of online customer service team.
Reduction of costs via direct negotiation with distributors in China and US.
Implemented speedy improvements to provide better customer service and take the online shop to world-class level, delivery time of 2 4 days, fast browsing, 4% Returns.
Fashion Consultant, 05/2007 - 01/1 Novus Group – City, STATE,
Responsible, as assistant buyer, for selecting new arrivals of high fashion brands: Gucci, Christian Dior, Giorgio Armani, Yves Saint Laurent ! Implementation of weekly visual merchandising for the 7 departments of the chain aimed towards on increase in sales and rotation ! Production, coordination, as well as the selection of pieces for high impact events and advertisements such as Puerto Rico High Fashion Week ! Developed accelerated training programs (customer service and visual merchandising) for the sales people I was responsible for leading and supervising.
Sales Representative, 10/2003 - 05/2007 Novus Group – City, STATE,
Starting from the most junior position in the Novus Group stores I was quickly recognized for my dedication to excel in Customer Service; was placed every year within the top salesmen with the highest sales increase, achieving the title of Sales Representative of the Year 2005 from among 500 sales representatives.
Education
Bachelor's Degree: Communications , Expected in 2009 - University of Puerto Rico School of Communications, PR - San Juan, PR GPA:
Public Relations and Advertising
Select One: , Expected in - University of Puerto Rico - San Juan, PR GPA:
Certified by the Public Relations Association of Puerto Rico, Lic. R-573
University of Puerto Rico, Rio Piedras Campus, Public Relations and Advertising Students Association
Work History
, - Marketing and Communications Department – ,
, - Communications Department – ,
Languages
Bilingual (English and Spanish)
Skills
photo, Ads, advertisements, Advertising, budget, catalogs, com, competitive, Computer literate, conferences, Copywriter, Customer Service, delivery, direct mail, ecommerce, email, English, special events, Fashion, fast, focus, hiring, Internet Explorer, investments, Mac OS, Director, marketing strategies, marketing research, marketing, materials, Media Planning, merchandising, Excel, MS Office, Power Point, Word, negotiating, negotiation, newspaper, Optimization, organizing, policies, press, PR, Producing, Promotion, public
relations, Public Relations, radio, research, retail, Sales, script, Spanish, strategic, supervising, training programs
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School Attended
University of Puerto Rico School of Communications, PR
