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Brand Manager Resume Example

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Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary
Skilled marketing professional passionate about building proactive relationships with partners, clients and team members. Well-versed in analyzing market trends and customers needs, identifying opportunities for new product development and exceeding revenue goals with laser focus on strategic and opportunistic planning.
Highlights
  • New product development
  • Channel strategy
  • Special events planning
  • Analytical thinker

  • Promotional planning
  • Team player
  • Adaptable
  • Success driven
Education
Michigan State University East Lansing, M I Expected in 2006 Bachelor of Arts : Communications - GPA : Communications
Accomplishments
  • Recipient of Channel Award For Excellence In Outdoor Selling in September, 2010.
Experience
Seacoast National Bank - Brand Manager
Melbourne, FL, 07/2015 - Current
  • Manage $25M seasonal business with market leading product in Open Water and Ice Fishing
  • Research and develop new products to organically increase revenue
  • Plan and implement a strategic marketing program to provide optimum brand recognition and produce increased profit results
  • Develop pricing strategies to balance organization's objectives and customer satisfaction.
  • Develop, plan, and implement brand building initiatives and promotional programs
  • Analyze market trends, potential for new products or line extensions, and business building programs.
  • Work with sales team to generate promotions and sales collateral
  • Collaborate with operations to work towards demand planning perfection
  • Confer with legal staff to resolve problems, such as patent filings, trade mark or copyright protections.
  • Work with big box retailers during line reviews to successfully implement new products, provide product landscape recommendations and implement merchandising and promotional programs.
Spreetail - Channel Manager - Lowe's
Atlanta, GA, 2015 - 07/2015
  • Delivered operating plan top line sales and margin targets for $500M portfolio through pricing, promotion and product placement of professional power tools at Lowe's.
  • Deliver incremental new product listings through competitive displacement in product line reviews.
  • Drive market share growth through promotional programming
  • Work with sales and demand team to strive for forecasting perfection
  • Communicate effectively with supply chain to set realistic expectations with sales and the customer
  • Lead relationship with product development team to pro-actively prepare for key product launches.
Premier Tech - Product Manager
Houston, TX, 11/2013 - 2015
  • Develop and maintain a $100M product category for metalworking and fastening
  • Gain new product ideas through national product research
  • Utilize field research to define new product road and comprehend full competitive landscape
  • Generate full financial analysis on each new product idea
  • Work cross-functionally with engineering team to bring products to market as quickly as possible
  • Pro-actively work with channel teams to ensure product is supported by all channels of distribution and develop early strategies for key accounts
  • Lead development of all marketing materials with Brand Team to effectively launch new product
  • Communicate with sales to to drive excitement about the new product
  • Lead product demonstrations to ensure all team members understand the product features and key selling points.
American Modern Insurance Group - Assistant Product Manager
Everett, WA, 07/2012 - 11/2013
  • Develop and maintain a $100M product category for metalworking and fastening
  • Gain new product ideas through national product research
  • Utilize field research to define new product road and comprehend full competitive landscape
  • Generate full financial analysis on each new product idea
  • Work cross-functionally with engineering team to bring products to market as quickly as possible
  • Pro-actively work with channel teams to ensure product is supported by all channels of distribution and develop early strategies for key accounts
  • Lead development of all marketing materials with Brand Team to effectively launch new product
  • Communicate with sales to to drive excitement about the new product
  • Lead product demonstrations to ensure all team members understand the product features and key selling points.
Sodexo Usa - Field Marketing Coordinator
Claremont, CA, 01/2011 - 07/2012
  • Win new business by converting key accounts from the competition
  • Identify and develop new relationships with strategic end users in the marketplace
  • Expand strong relationships with loyal accounts in the market
  • Execute DEWALT C.O.R.E. loyalty strategy with top contracting companies in the region
  • Create quarterly action plans to help drive sales in major product categories
  • Coordinate with the product development team to develop and test product through market research with key end users
  • Finished 2011 with a perfect score rating from product development team for arranging market research
  • Finished 2011 at 126% to sales goal.
Trinet - District Market Manager
South Dakota, SD, 2010 - 01/2011
  • Managed a team of 7 sales reps in an $18.5M market of 69 Home Depot stores in the Southeastern United States
  • Hired and trained employees and provided weekly direction, product updates and success recaps
  • Hired, trained and led a team member to win the Retail Excellence Award
  • Managed relationships with District Managers and Regional Vice Presidents by providing market updates and merchandising opportunities
  • One of two market managers to exceed my market goal for 2010.
  • Team ended the year at 100.5% to goal compared to the national average of 94.2%
  • Won 2010 Channel Award for excellence in Outdoor Product Selling
  • Won April 2010 sales contest for Black & Decker garden product.
Cca Global Partners - Sales & Marketing Specialist
Wayne, IL, 10/2008 - 2010
  • Maintained merchandising fundamental best practices throughout $3.5M territory of 8 Home Depot stores
  • Drove business at the store level utilizing current promotions to sell-in key off-shelf space
  • Maintained strong relationships with Store Managers and District Managers by providing market updates and merchandising recommendations
  • Set up and executed district wide product knowledge training sessions
  • Finished 2009 103.9% to goal compared the national average of 99.7%.
  • Ended the year 100% complete on merchandising objectives and reduced product returns to the company by $43K versus the previous year
  • Won 2 monthly sales contests and one quarterly sales contest for product sell through and merchandising execution.
Qwest Communications - Customer Account Manager
City, STATE, 07/2007 - 09/2008
  • Met and exceeded annual sales targets and revenue quota by effectively managing time to meet daily prospecting sales and retention activity
  • Owned the relationships with my customer base by understanding customer needs - Know, Retain, Grow
  • Understood customers' business drivers and advised them on products and services that applied to their business needs
  • Maintained a funnel of qualified leads sufficient to meet the monthly quota
  • Leveraged relationships within existing base of customers to assist positioning with other products
  • Developed and delivered customer proposals
  • Worked cross-functionally with other business departments and leaders to take care of customer needs.
AT&T - Account Manager
City, STATE, 02/2007 - 08/2007
  • Worked side by side with an experienced account executive and learned customer management, selling skills and the internal sales processes of AT&T.
  • Obtained a diverse technical background in the field of Telecommunications including voice and data products.
  • Gained skills in relationship management through cold-calling and communicating with large customer base.
  • Managed funnel and monthly sales objectives.
Skills
Account Management, balance, C, Coaching, cold-calling, Cold Calling, com, Competitive, Competitive Analysis, customer satisfaction, Customer Service, Dependable, direction, drivers, features, financial analysis, Forecasting, Functional, Human Resources, JD Edwards, Leadership, Team Leadership, legal, managing, mark, Analyze market, Market Analysis, Market Research, market, Marketing, marketing materials, Merchandising, MS Office, Win, positioning, power tools, Pricing, pricing strategies, processes, Product Development, Product Management, Product Marketing, product research, test product, profit, programming, promotion, proposals, Recruiting, relationship management, Research, Retail, Retail Sales, Selling, Sales, Sales Management, SAP, Self-Starter, Strategy, strategic, strategic marketing, Strategic Planning, supply chain, Team Player, Telecommunications, Telemarketing, voice and data

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Resume Overview

School Attended
  • Michigan State University
Job Titles Held:
  • Brand Manager
  • Channel Manager - Lowe's
  • Product Manager
  • Assistant Product Manager
  • Field Marketing Coordinator
  • District Market Manager
  • Sales & Marketing Specialist
  • Customer Account Manager
  • Account Manager
Degrees
  • Bachelor of Arts