Brand Director Resume Example Barkley

BRAND DIRECTOR

Professional Summary

Highly motivated Brand Director who is passionate about building teams and creating conditions for strategies and ideas to thrive. Over the past 10 years, I've gained experience across multiple verticals with deep roots in the spirits/liquor and retail industries. I love the thrill of solving problems others can't and have a passion for blending business know-how and creative thinking, building teams and enhancing company culture. I have proven experience in providing customer-first solutions across all channels and a particular knack for old-fashioned day planners, colored sharpies and office snacks. I believe in managing in the moment and rewarding success – building teams that are valued yield the highest returns and I pride myself on the relationships and careers I've helped build across my teams.

Skills

Strategic Brand Planning
Flawless Execution
Consumer-Based Campaign Development
Client Relationship Management
Excellent Written/Verbal Presentation & Communication Abilities
Leadership & Mentoring
New Business Development & Growth

Process & Procedure Development
Analytical Problem Solve
Proactive & Assertive
Integrated Communication Development
Budget Stewardship & Financial Responsibility
Creative Strategy & Brief Development
Media/Engagement Strategy & Integration

Work History

Brand Director | Barkley - Kansas City, MO02/2018 - Current

Strategic partner and trusted advisor for two of agency's top 10 clients, serving both internal and external teams on a day-to-day basis. I effectively orchestrate cross-functional teams by bringing the right talents together to tackle my clients' biggest challenges, serving as brand/business expert for Barkley team members.

Responsibilities and Key Accomplishments:

Provided integrated solutions and strategic recommendations that elevated client requests, solved business challenges and supported continued organic growth and client retention for Barkley
Developed yearly scopes and staffing plans that were effectively managed to meet or exceed agency profitability goals
Led annual planning efforts across both accounts, partnering with Creative Director and Strategy Director to identify and develop business-right solutions that were consumer-led and rooted in data
Accountable for leading integrated team that was responsible for flawless execution of cross-channel plans
Worked with clients and project management teams to effectively absorb and prioritize inbound requests to ensure day-to-day team was set up for success
Served as point of contact for clients to discuss satisfaction with service and resolve conflicts in order to strengthen business relationships
Influenced long-term trajectory of our clients by understanding business opportunities
Responsible for hiring, on-boarding, mentoring and retaining team of 5+ brand leaders across both accounts, working to strengthen productivity and capability of team
Proactively led and prepared teams for quarterly leadership check-ins involving client CMO and Barkley CEO

For home-décor retail client I was responsible for:

Developing new retail-driven process and team structure for the agency. I continued to optimize, challenge and refine processes based on shifts in the business
Driving brand awareness, in-store traffic and brand loyalty by orchestrating, executing and monitoring campaign performance
Developing new marketing and communication strategies across two major consumer groups (new and existing customers), leveraging data and channel expertise
Collaborating with media teams (in- and out-of-house) to develop integrated solutions and monitor/optimize through media-mix-model results

For my national RV client I was responsible for:

Building a brand strategy and identity/design system that was unified under a new consumer-led brand idea
Leverage custom demand landscape research to build marketing and communication strategies directed at newly developed customer segments
Building a digital-first lead management and conversion plan to effectively nurture leads through the funnel and drive new unit sales
Leading development of a digital dashboard for an executive audience, showing how marketing efforts and spend influenced digital conversion rates
Developing a clear digital roadmap (5 year) with the goal of better understanding the customer's digital footprint/journey
Implementing a new project management system and process to help the brand's marketing team scale

Business Development Supervisor | Barkley - Kansas City, MO07/2015 - 02/2018

Responsible for identifying, evaluating and pursuing business opportunities for agency, leading all proposal/pitch efforts. Assisted in building out growth department to 10+ member team.

Responsibilities and Key Accomplishments:

Directly worked with Barkley's executive leadership team on evaluating all in-bound inquires, both project and AOR
Developed agency's first-ever documented pitch process
Orchestrated consultant-led RFPs and pitches through contract negotiation
Led development of hand-off to brand leadership once a pitch was closed
Hired and trained Marketing Sales Managers, and mentored content specialists who were focused on executing the agency's contentstrategy
Lead the development of sales and product offering materials that were used by agency's top sellers
Responsible for managing and reporting all active leads to the executive leadership team
Helped define the agency's “get smart” process for all new business initiatives, which utilized secondary resources to identify cultural, category and competitive forces that turned into opportunities
Collaborated with growth team to develop a marketing and content strategy to proactively drive leads

Account Supervisor | Boxing Clever - St. Louis, MO06/2014 - 07/2015

Building and maintaining client relationships across the agency's largest clients was a top priority. Opening Boxing Clever's first remote office in Kansas City, Missouri further developed skills as an Account Supervisor, specifically targeting new potential clients and relationships.

Responsibilities Included:

Demonstrated a deep understanding of clients business and industries across all major client groups within the agency – liquor/spirits, sports marketing and banking
Prepared and gave presentations to clients and other project stakeholders
Mentored Account Coordinators and Account Executives
Developed relationships in order to acquire new accounts
Managed client SOW documents, retainers and budgets
Led big picture thinking for all clients (long term benchmarks, staying true to brand identity, etc.)
Managed large scale event activations (100+)
Led and maintained weekly client status meetings
Served as agency thought leader for the betterment of client concepts and for agency's wellbeing.
Organized workload and workflow for immediate team

Account Executive and Account Coordinator | Boxing Clever - St. Louis , MO10/2010 - 06/2014

My time as Account Coordinator and Account Executive was the foundation of my career in account and brand leadership. Here I learned fundamental skills and principals of account management, presentation and communication skills, budget and financial skills and relationship management. I developed a deep understanding of the spirits/liquor industries with an emphasis on sales promotions, event management, product launches and campaign development.

Education

Missouri State University - Springfield, MO05/2010Bachelor of Science: Marketing/Advertising And Promotion

Resume Overview

Companies Worked For:

Barkley
Boxing Clever

School Attended

Missouri State University

Job Titles Held:

Brand Director
Business Development Supervisor
Account Supervisor
Account Executive and Account Coordinator

Degrees

Bachelor of Science : Marketing/Advertising And Promotion

Brand Director Resume Example

Resume Score: 80%

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