brand development communications consulting resume example with 17+ years of experience

(555) 432-1000,
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Professional Summary

Strategic-thinking Communications professional adept at enhancing perception and driving change. Decisive and focused with expertise in team leadership, program management and complex problem-solving. Maintains positive media relations and promotes specific messages, with the ability to create and manage successful brands.

Over two decades of experience leading strategic marketing initiatives and curating client-specific messaging. Proven ability to conduct market trend analysis and identify relevant messaging. Ability to work independently or in collaborative settings. Offering global experience and a deep understanding of other cultures.

Auburn University Montgomery, AL Expected in Bachelor of Arts in Mass Communications : Marketing Communications, Business Management - GPA :
  • Private and government cybersecurity communications strategy
  • CRM & Marketing Automation - Hubspot
  • Microsoft Office Suite
  • Web - Google Analytics
  • Timeline management - Teamwork, Google Project Management
  • Social media platforms - Facebook, Twitter, LinkedIn, Hootsuite, Tumblr, WhatsApp, Instagram, reddit, Pinterest
  • Email Marketing - Constant Contact, MailChimp
  • Blog platforms - Wordpress, Fiverr, Wix, GoDaddy
  • Interpersonal and client communications
  • Building media relations with local, regional, national and international outlets: CNN International, MSNBC, FOX Business News, Wall Street Journal, New York Times, iHeartMedia, etc.
  • Media activity planning
  • Executive thought leadership content development
  • Brand asset management that drives improvement for social impressions & trends
  • Honors:

    2011 Turnkett Leadership Character Award nominee
    2011 Fearless Female Entrepreneur
    2010 Ten to Know in Atlanta

Career Highlights

    ● Jessica Claire

    ● 2022: Appointed 1st-ever Public Information Officer, Violence Prevention with the City of Oakland, CA - the only violence prevention department in the U.S., and built crisis communications, brand marketing, media relations and internal/external communications plans.

    ● 2018-2020: Negotiated two career contracts on behalf of brand management client, resulting in an 80 percent increase in client's salary.

    ● 2018: Conceived and coordinated between FEMA, Dougherty County Government, City of Albany, GA, and built crisis communications, brand marketing, media relations and internal/external communications plans.

    ● 2017: 1st-ever Public Information Officer with Dougherty County Government (GA), and implemented long-term recovery and resiliency plan.

    ● 2017: Stewarded Boys & Girls Clubs of America product development team to introduce revolutionary partner engagement that generated more than $3.5M in annual revenues.

    ● 2012: International PR/Media Coordinator for the Doing Business in Botswana conference, which forged long-term business partnerships with and revenues for the city of Atlanta, GA.
    ● 2010: Program Manager: Touchdown for Haiti with Dominovas Energy Company. Leveraged corporate partnerships (Delta, Hilton Hotels) and served as primary liaison to 19 NFL players of Haitian descent for hurricane relief. Philanthropic fundraiser of $100,000, presented directly to President Bill Clinton and his global foundation on behalf of Dominovas Energy and NFL players.
    ● 2008: Led the U.S. Senate Chaplain's Inaugural Prayer Breakfast & Summit communications & marketing commemorating the election of President Barack Obama.
    ● Managed execution of annual national brand campaigns for literary clientele. Campaigns resulted in over 6 nationally recognized published business books in New York Times, Wall Street Journal, and best-seller lists, over the course of 10 years.

Work History
City Of Lubbock - Brand Development | Communications | Consulting
Lubbock, TX, 01/2006 - Current
  • Determine & establish vision, goals, and measurable results for consulting clientele through effective project management and latest technological trends and smart products.
  • Perform communications and social media strategy consulting for municipalities, corporations, non-profit organizations and elite entrepreneurs.
  • Coaching and mentoring clients on diction training, concise messaging, industry practices, organizational procedures and new media
Bickford Senior Living - Public Information Officer
Portage, MI, 04/2022 - 03/2023
  • Acting Assistant to the Director, as advisor on daily administrative support to the department head.
  • Guided strategic crisis internal and external communications in response to city-wide cybersecurity ransomware attack.
  • Reviewed City Council agenda materials.
  • Liaison between the violence prevention department, city-wide departments, and outside agencies.
  • Analyzed and copyedited staff reports.
  • Responded to and resolved resident questions and complaints.
  • Wrote press releases, talking points and holding statements for routine use and crisis management.
  • Managed departmental cultural strategist in partnership with City’s Cultural Affairs Division and the Oakland Fund for Public Innovation to advance the City’s Cultural Plan “Belonging in Oakland: A Cultural Development Plan” to embody the plan’s tagline – “Equity is the Driving Force, Culture is the Frame, and Belonging is the Goal.
  • Produced and distributed internal and external communications.
  • Pitched stories to media organizations to promote department's interests.
  • Managed website and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
  • Facilitated interviews with city-wide leadership, departmental management and internal staff members.
  • Developed campaigns to increase public awareness of company and engage city officials and community stakeholders.
  • Forged strong media relationships to further public relations goals.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Executed social media plans to create cohesive online presence.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.
  • Led marketing strategy development to increase public awareness and community engagement.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Directed photo and video production and performed visual and sound editing tasks.
Dougherty County Government - Public Information Officer | Public Affairs
City, STATE, 03/2017 - 11/2018

As director of Envision Global Corporation, served as Dougherty County Government's first public affairs representative after devastation of January 2017 storms.

  • Developed internal and external messaging relative to community information, disaster recovery efforts & FEMA.
  • 1st point of contact in storm & disaster emergency recovery for Dougherty County & the City of Albany.
  • Wrote & distributed all talking points for key government officials in face of weather devastation and infrastructure damage.
  • Executed first ever internal and external communications plan and community engagement calendar.
  • Worked alongside technology consultants to manage and disseminate data, resource updates, and coordinate / execute social media campaigns.
  • Managed websites and wrote off-site SEO content such as press releases, guest blog posts, and informational articles.
  • Pitched stories to media organizations to promote company interests.
  • Analyzed third-party data and investigated new growth opportunities.
  • Developed and deepened relationships with key stakeholders and community leaders.
Boys & Girls Clubs Of America - Director
City, STATE, 10/2015 - 01/2017
  • Director, Account Relationships | Resource Development - Corporate & Cause Partnerships.
  • In partnership with Bridgestone, stewarded multi-million dollar budget to distribute to Clubs across the nation.
  • Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget.
  • Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
  • Managed cross-functional teams in resource development, marketing, communications, sports, health, and education to guarantee successful funder deliverables.
  • Served as internal account liaison to optimize quality of service, partner ROI, and customer satisfaction.
  • Interviewed key Club leaders and produced 2017 Bridgestone/BGCA national conference video.

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Resume Overview

School Attended

  • Auburn University

Job Titles Held:

  • Brand Development | Communications | Consulting
  • Public Information Officer
  • Public Information Officer | Public Affairs
  • Director


  • Bachelor of Arts in Mass Communications

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