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Brand Associate Resume Example

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BRAND ASSOCIATE
Summary

Innovative Marketing Professional ready to apply skills and 3 years of experience to new position with long-term potential. Offering deep understanding of consumer packaged goods, market conditions and customer preferences along with enthusiasm for working with top clients.

LinkedIn Profile
  • www.linkedin.com/in/ashleyschwartzkopf
Experience
Company Name | City, StateBrand Associate04/2015 - 09/2020
  • Worked with World Trade Center to provide assistance with grand opening set-up, marketing and visual displays
  • Assisted strategic planning and setup of merchandise displays to promote target products and attract customer traffic
  • Handled price checks, merchandise transfers and fitting room returns to keep store orderly and efficient
  • Managed cash register operations using POS system, including processing sales and returns
  • Monitored sales floor to identify customers in need of assistance and merchandise in need of replenishment
  • Drove sales by styling clients, effectively upselling and cross-selling products to maximize profitability
  • Applied strong problem-solving and interpersonal skills to resolve conflicts
Company Name | City, StateMerchandising & Operations10/2019 - 03/2020
  • Improved operations by working cross-functionally with team members and customers to find workable solutions
  • Organized marketing strategies and implementation of collection launches through email marketing in JILT
  • Configured e-commerce by uploading, managing, creating products, discounts and website changes through Shopify
  • Organized loyalty program to establish community relationships and maximize marketing strategies through Smile.io
  • Supported SEO and online public relations efforts to drive inbound link growth with influencers and increase traffic
  • Conducted market research to assist in category planning by providing feedback on competitor activity, policies, best practices streamlining e-commerce strategies and merchandising
  • Identified marketing and merchandising trends and opportunities by sampling competitor shopping experiences
  • Built effective partner relationships to improve customer satisfaction by assisting customers on product, shipping, and order issues
Company Name | City, StateInternational Sales & Marketing Intern12/2018 - 05/2019
  • Implemented brand values, identity and messages to contribute to marketing execution with consistent voice
  • Contributed to writing marketing copy for product fact sheets, training manuals, and spa protocols
  • Conducted market research and communicated effectively with cross functional teams: creative, marketing, brand, and product development
  • Co-managed coordination of trade shows, partner visits to headquarters, market visits to international partners and US spa events
  • Collaborated with domestic sales team to understand US best practices, drive brand standards and operational excellence among international accounts
  • Developed key sales materials for international and spa teams, including proposals, slides, analysis and presentations by shipping out documents, new products, lead boxes and samples
Company Name | City, StateDigital Marketing Intern03/2018 - 09/2018
  • Increased company recognition by creating engaging content on various social media platforms and created partnerships with restaurants
  • Performed market research and analysis to boosting search engine optimization and engagement
  • Engaged cross-functionally with social media, marketing, writing, and video teams
  • Increased social media reach by creating Instagram groups and implementing new marketing strategies targeting niche audience
  • Assisted CEO with proofreading and editing marketing collateral, including event posters, web copy and social media posts
  • Trained and mentored incoming interns on social media guidelines and procedures to optimize marketing performance
  • Monitored social media for digital trends, trending news, ideas and feedback which increased Instagram engagement organically by gathering 7,000 followers
  • Contributed to social media goals by surpassing 10,000 followers which initiated "swipe-up" feature on Instagram Stories
Certifications
  • Pinterest Certification, Hootsuite Certification, Google AdWords Certification, Google Analytics Certification
Education
LIM College | CityMaster of Professional Studies in Fashion Marketing08/2020
LIM College | CityBachelor of Business Administration in Marketing05/2019
Associations
  • Member of National Retail Federation Student Association (2015 - present) and Member of Alpha Beta Kappa Honor Society - Kappa Zeta Chapter of New York (2020 - present)
Skills
  • Business Platforms: Shopify, JILT, Smile.io, Shoppable Instagram by FourSixty, Klaviyo, Mailchimp, SurveyMonkey, Zoom, and Slack
  • Social Media Platforms: Instagram, Facebook, Twitter, and Pinterest
  • Computer Programs: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Outlook and Microsoft Office
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Resume Overview

School Attended

  • LIM College

Job Titles Held:

  • Brand Associate
  • Merchandising & Operations
  • International Sales & Marketing Intern
  • Digital Marketing Intern

Degrees

  • Master of Professional Studies in Fashion Marketing
    Bachelor of Business Administration in Marketing

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