Innovative Marketing Professional ready to apply skills and 3 years of experience to new position with long-term potential. Offering deep understanding of consumer packaged goods, market conditions and customer preferences along with enthusiasm for working with top clients.
Improved operations by working cross-functionally with team members and customers to find workable solutions
Organized marketing strategies and implementation of collection launches through email marketing in JILT
Configured e-commerce by uploading, managing, creating products, discounts and website changes through Shopify
Organized loyalty program to establish community relationships and maximize marketing strategies through Smile.io
Supported SEO and online public relations efforts to drive inbound link growth with influencers and increase traffic
Conducted market research to assist in category planning by providing feedback on competitor activity, policies, best practices streamlining e-commerce strategies and merchandising
Identified marketing and merchandising trends and opportunities by sampling competitor shopping experiences
Built effective partner relationships to improve customer satisfaction by assisting customers on product, shipping, and order issues
International Sales & Marketing Intern, 12/2018 - 05/2019 Bath And Body Works – Nashville, TN,
Implemented brand values, identity and messages to contribute to marketing execution with consistent voice
Contributed to writing marketing copy for product fact sheets, training manuals, and spa protocols
Conducted market research and communicated effectively with cross functional teams: creative, marketing, brand, and product development
Co-managed coordination of trade shows, partner visits to headquarters, market visits to international partners and US spa events
Collaborated with domestic sales team to understand US best practices, drive brand standards and operational excellence among international accounts
Developed key sales materials for international and spa teams, including proposals, slides, analysis and presentations by shipping out documents, new products, lead boxes and samples
Digital Marketing Intern, 03/2018 - 09/2018 HungerPass – City, STATE,
Increased company recognition by creating engaging content on various social media platforms and created partnerships with restaurants
Performed market research and analysis to boosting search engine optimization and engagement
Engaged cross-functionally with social media, marketing, writing, and video teams
Increased social media reach by creating Instagram groups and implementing new marketing strategies targeting niche audience
Assisted CEO with proofreading and editing marketing collateral, including event posters, web copy and social media posts
Trained and mentored incoming interns on social media guidelines and procedures to optimize marketing performance
Monitored social media for digital trends, trending news, ideas and feedback which increased Instagram engagement organically by gathering 7,000 followers
Contributed to social media goals by surpassing 10,000 followers which initiated "swipe-up" feature on Instagram Stories
Certifications
Pinterest Certification, Hootsuite Certification, Google AdWords Certification, Google Analytics Certification
Education
Master of Professional Studies: Fashion Marketing, Expected in 08/2020 - LIM College - New York, NY, GPA:
Bachelor of Business Administration: Marketing, Expected in 05/2019 - LIM College - New York, NY, GPA:
Associations
Member of National Retail Federation Student Association (2015 - present) and Member of Alpha Beta Kappa Honor Society - Kappa Zeta Chapter of New York (2020 - present)
Skills
Business Platforms: Shopify, JILT, Smile.io, Shoppable Instagram by FourSixty, Klaviyo, Mailchimp, SurveyMonkey, Zoom, and Slack
Social Media Platforms: Instagram, Facebook, Twitter, and Pinterest
Computer Programs: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Outlook and Microsoft Office
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