accomplished Project Manager with a strong focus on planning, project execution,
and creatively formulating solutions that meet business goals. Extensive
experience with transforming data into information to drive business decisions
and resolve issues. Highly organized, with advanced analytical skills and the
ability to collaborate effectively across all levels of an organization.
Effective combination of business acumen and technical skills in programming, data
analytics, and technology.
B2C Direct Marketing Manager, 03/2016 to Current Ford Motor Credit Company – Dearborn, MI
Plan and manage execution and delivery of targeted business-to-consumer marketing campaigns in direct mail, call center and digital (website/email) channels that reach over 1 million customers/month.
Effectively execute the marketing communications strategy, adjusting campaigns and customer segmentation to ensure channels are achieving incremental sales objectives.
Partner with product managers to ensure marketing needs are met, and with suppliers (advertising agency, printers, etc.) to develop and deliver marketing content.
Lead a team of technical and non-technical marketing analysts in the design and execution of marketing campaigns.
Manage budget planning, adherence to legal and privacy guidelines, and application of controls related to data sharing with suppliers.
Senior Business Intelligence Analyst, 09/2013 to 02/2016 Ford Motor Credit Company
As part of the Central Information Group, effectively monitor and report trends and variations in business portfolio performance in multiple countries.
Perform quantitative and qualitative analysis to better understand the performance and liquidation of marketing programs and risk scoring models, using SAS, SQL, and Excel and various data sources (Teradata, SAS datasets, etc.).
Prepare and present findings to Senior Management to inform them of risks and opportunities to assist them in managing the portfolio and driving business strategy.
Manage and implement projects to expand portfolio monitoring to other countries.
Database Marketing Program Manager, 02/2011 to 08/2013 Ford Motor Credit Company
As part of the CRM/Database Marketing team, responsible for targeted consumer marketing via direct mail that generated over $170 million in profit.
Researched and extracted data (using SAS/SQL) from data warehouses to facilitate implementation of new and existing marketing campaigns.
Accountable for campaign implementation, including segmentation, message content and data validation.
Interfaced with Legal, IT, Analytics, external vendors (credit bureau, ad agency), and stakeholders prior to campaign execution.
Tracked campaign volume and performance metrics and adjusted segmentation as necessary, to improve results.
Sr. Analyst, 08/2006 to 01/2011 Ford Motor Credit Company
Subject Matter Expert and prime technical resource for implementing credit risk model and strategy changes in systems that processed over 2 million transactions/year, across seven countries.
Successfully consolidated multiple responsibilities into one global position for Risk Originations Systems.
Led systems conversion projects from design to implementation, to support all regions.
Served as internal consultant and liaison between business users, Global Analytics, and Information Technology departments in North America and Europe.
Verified scoring model implementations using SAS.
Data Analyst IT Project Manager, 03/2004 to 07/2006 Ford Motor Company
Performed complex data analysis and reporting related to job roles, billing rates, and costs for more than 2,500 IT resources.
Built strong working relationships with Tier 1 vendor representatives, and provided them staffing and financial metrics and feedback.
Collaborated with Resource Management and Purchasing groups to manage company relationship with more than 25 IT staffing firms.
Performed regular audits of resource management systems to ensure accuracy and consistency.
Additional roles as , Business/Systems Analyst and Programmer for Ford Credit and Accenture.
MBA: Stephen M. Ross School of Business, University of Michigan -
Bachelor of Science: Computer Information Systems, 1993 University of Michigan - Dearborn -
PMI Certified Project Management Professional (PMP) (2011)
Six Sigma Green Belt:
PMI Certified Project Management Professional (PMP)
Six Sigma Green Belt (2003)
Select Technical Skills
Enterprise Guide, SAS, SQL, MS Office, Intermediate to Advanced Excel