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Associate Director of Marketing, Promotions & Resume Example

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ASSOCIATE DIRECTOR OF MARKETING, PROMOTIONS &
Professional Summary
Accomplishments
  • Supported [Describe campaign] that resulted in a [Number]% increase in customer engagement.
  • Managed production of [Describe marketing project] from concept creation to launch.
  • Received “[Name of Award]” for [Accomplishment].
Skills
Work History
Associate Director of Marketing, Promotions & Apple Leisure Group – Bethpage, NY
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful [Result].
  • Orchestrated and implemented re-branding of [Type] department to improve sales and maximize effectiveness.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Oversaw [Number]-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
  • Managed annual marketing budget in excess of $[Amount].
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Created innovative strategies to drive customer engagement.
  • Directed department of [Number] marketing managers and performed [Timeframe] evaluations.
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Sr. Manager of Sales & Marketing Operations01/2020 to 07/2020
Apple Leisure Group – Bethpage, NY
  • Evaluated consistency and importance of different business intelligence data against needs to determine optimal courses of action.
  • Mapped current business and operational processes and recommended areas for improvement.
  • Built library of models and reusable knowledge-base assets to produce consistent and streamlined business intelligence results.
  • Created workflow diagrams and Gantt charts to clearly demonstrate processes and timelines.
  • Diminished process gaps and encouraged optimal productivity by closely supervising workflow of claims analysts and mail clerks.
  • Optimized system and platform performance capabilities in most efficient, practical way possible.
  • Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes.
  • Worked with [Type] customers to understand needs and provide [Type] service.
  • Quickly and accurately answered customer questions, suggested effective solutions and resolved issues to increase customer satisfaction [Number]%.
  • Facilitated inter-departmental communication to effectively provide customer support.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Performed network security design and integration duties.
  • Led project for CRM development, quality assurance, staging and production systems.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Defined strategic goals and worked with teams, departments, technology and processes to align systems to targets.
  • Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
  • Created and managed knowledge base to offer staff and customers immediate informational access to products, services and organization.
Sr. Manager of B2B Solutions Integration11/2018 to 01/2020
Apple Leisure Group – Bethpage , NY
  • Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
  • Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
  • Managed minimum of [Number] projects each year while maintaining adherence to budget, schedule and scope requirements.
  • Closely collaborated with project members to identify and quickly address problems.
  • Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.
  • Analyzed projects to determine resource requirements and procured necessary equipment and software.
  • Identified innovative and automated approaches to routine tasks, making suggestions that were widely received.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Assessed software bugs and compiled findings along with resolution techniques in documentation to disseminate to [Job title]s.
  • Operated under Agile and Scrum frameworks to complete releases every [Timeframe] and well-organized sprints.
  • Planned and devised cohesive test plans for [Type] projects using [Type] and [Type] technologies.
  • Tracked, prioritized and organized defects with [Software], working with development team to facilitate timely corrections.
  • Fixed [Type] issues effectively using [Skill] and [Skill], increasing productivity and boosting workflows.
  • Effectively interacted with [Type] and [Type] departments regarding software defects and [Type] issues, working closely to develop innovative solutions.
Education
Bachelor of Science: Social SciencesFlorida State University - Tallahassee, FL
  • Minored in Communications
Certifications
  • Google Certified Professional Cloud Architect
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Resume Overview

Companies Worked For:

  • Apple Leisure Group

School Attended

  • Florida State University

Job Titles Held:

  • Associate Director of Marketing, Promotions &
  • Sr. Manager of Sales & Marketing Operations
  • Sr. Manager of B2B Solutions Integration

Degrees

  • Bachelor of Science : Social Sciences

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