Associate Director of Marketing Resume Example
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ASSOCIATE DIRECTOR OF MARKETING
Summary
Accomplished marketing professional offering 20 years of consistently delivering high-quality marketing content while leveraging social media platforms and targeted campaigns to increase brand engagement. Have demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Skills
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Experience
Associate Director of Marketing
Fulton , MDMaryland University Of Integrative Health/Jul 2013 to Current
Fulton , MDMaryland University Of Integrative Health/Jul 2013 to Current
- Provide day-to-day leadership in the development of marketing strategy, tactical planning, project management and program evaluation for a portfolio of products and services within the Society
- Lead the marketing strategy for top selling State of Hospital Medicine Report and continue to drive revenue goals
- Operate as a liaison and account manager, working directly with internal business owners in quality improvement, practice management and advocacy to ensure thatthe Society's marketing activities are designed to meet their business objectives
- Participate in strategy planning to help market mentored implementation programs within institutions
- Create compelling promotional copy designed to both promote and inform for written and electronic content
- Manage the work of internal staff, freelancers and vendors to execute projects in a timely and accurate fashion
- Update and maintains web and social media content including maintaining word press and writing for SEO
- Work with the market to conduct customer insight and obtain testimonials to utilize within marketing promotions.
- Participate in engagements with outside vendors to partake in deeper dive market research to apply to branding and awareness campaigns
- Facilitate cross departmental collaboration by facilitating project kick-offs and other background materials; managing the marketing budgets for projects within areas of responsibility and leading project presentations and status meetings as needed
- Prepare progress reports and tracking results and present to internal clients
- Partake in the annual meeting planning including developing strategy for signage, booth display and onsite marketing awareness.
- Help operate and maintain a committee for awards of excellence in hospital medicine
- Manage direct reports and help them to achieve their professional growth goals
- Mentored marketing personnel on best practices and protocol to maximize productivity.
Sr. Strategic Marketing Manager
Hamtramck , MIHuntington Bancshares Inc/May 2006 to May 2013
Hamtramck , MIHuntington Bancshares Inc/May 2006 to May 2013
- Led strategic marketing planning as well as execution for nine specialties generating over $25 million annually for medical books
- Trained and managed marketing assistant to help develop skillsets and reach revenue goals
- Managed the promotional budget to maximize revenue by allocating spending and focusing strategy on the customers' preferred buying
- Designed innovative and informational marketing programs, campaigns and strategies that engaged the customer to make a purchase or to seek more information migrating more online than from traditional channels
- Collaborated with the direct-to-customer sales group to design, implement, analyze and refine direct response campaigns, Web or live events, or internet strategies that serviced the needs of the customer
- Initiated successful social media and search engine optimization campaign for Family Medicine flagship franchise product
- Had a primary role in designing market research activities that drove further understanding of customers within the vertical
- Through analytics, quantified and reported on the purchasing habits and preferred purchase methods of the customer segment
- Worked with editorial/e-strategy team to develop new and revised profitable products representing the voice of the customer
- Worked in conjunction with the sales staff to develop appropriate global marketing strategies to support sales growth in each sales channel.
- Maintained regular communications with representatives from each channel to ensure maximized exposure for assigned products and specialties including international, internet, pharmaceutical, wholesale/retail, direct mail, licensing/E.H.R and sales forces
- Planned and executed sales meeting presentations at biannual sales conferences to global sales force
- Work with creative group to oversee development of copy, format, and design of all promotional materials to ensure timely, accurate, and cost-effective completion of projects
- Developed and maintained working relationships with authors to provide additional insights to marketing and sales potential of products
- Developed and maintained working relationships/partnerships with medical societies
- Made final price recommendations and price increases/decreases as well as print runs for all products both in domestic and global markets
- Spent time in the field meeting with all levels of customers including exhibits, focus groups, shadowing and silent monitoring in customer service to identify market needs, sales trends and increase general market knowledge
- Worked in team environments for corporate projects or initiatives that arose throughout the course of business
- Participated in Human Potential leadership and team management program for six months
- Continued to lead and work on successful marketing plans for Wolters Kluwer Health division's first complete online point of care product, 5minuteconsult.com for family physicians.
Product Group Manager
City , STATELRP Publications, Inc/Mar 2001 to Mar 2006
City , STATELRP Publications, Inc/Mar 2001 to Mar 2006
- Managed, marketed and helped generate the overall growth for over 15 newsletters, reporters and software products in three groups.
- Each generated over one million dollars in revenue
- Defined markets and targeted the right customer populations to generate leads for the sales force
- Created, designed and wrote copy for promotional pieces, e-commerce and direct-mail packages and followed up thorough analyses
- Served as a liaison between customer service, sales and the call center to generate leads and convert trials to orders
- Designed templates and overall copy for product group websites both for marketing purposes and for subscription products
- Worked closely with data processing and art to design and implement the sites
- Maintained a variety of analyses on the circulation, advancement, and profit/loss of our marketing efforts •
- Led meetings amongst customer service, sales and marketing to keep everyone abreast of new marketing going on each month and obtained feedback from customers on current efforts
- Developed and presented the annual budget for all product groups to the CEO and CFO
- Attended trade shows to network with our current customers and gain new customers as well as to help promote and sell our products
- Held responsible for training/managing assistants to work closely in developing our marketing promotions and analyses
- Identified and monitored key competitors through comprehensive analyses on an ongoing basis
- Worked closely with editorial to brainstorm new products and to enhance the existing products
- Strived to keep our products highly marketed to target customers as well as generating revenue for both of my product groups
- Promoted from Marketing Assistant to Senior Marketing Assistant within 6 months and to Marketing and Product Manager within one year.
- After three years of managing JVR and Litigation groups, acquired a third product group, Bankruptcy.
Education and Training
Bachelor of Science: MarketingTHE PENNSYLVANIA STATE UNIVERSITY State College2001State
Activities and Honors
Dean's List
January 2010-won medicine marketer of the year award at Wolters Kluwer
2011-won medicine marketer of the year award at Wolters Kluwer
2012-won award for revision of the year for exceeding our budgeted revenue for our 5minuteconsult.com product
2016 received “creative thinking” award for launch of mobile app and redesigned landing page with segmented outreaches for the State of Hospital Medicine Report
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Resume Overview
School Attended
- THE PENNSYLVANIA STATE UNIVERSITY State College
Job Titles Held:
- Associate Director of Marketing
- Sr. Strategic Marketing Manager
- Product Group Manager
Degrees
- Bachelor of Science : Marketing
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