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Associate Brand Manager Resume Example

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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary
Discover a challenging, dynamic, and highly rewarding role that allows application of skill set and demands personal ownership and positive results, while also offering long term professional development in a fun, thriving, and collaborative work culture.
Highlights
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Accomplishments
Experience
05/2016 to 12/2016 Associate Brand Manager Forum Brands | New York, NY,
  • Collaborated with internal cross functional partners and external agencies to launch new Clairenel business and drive marketing activations to support launch.
  • Fostered strong Clairenel business relationships and develop growth plans that deliver against objectives.
  • Grew brand e-commerce Clairenel through effective promotional planning increase site traffic and order volume.
  • Briefed in creative asset needs to leverage in marketing programs, events, and trade shows that raise brand awareness and deliver against brand objectives.
  • Regularly conducted brand performance analyses/recaps to identify growth opportunities and key category drivers.
  • Determined international retail and wholesale pricing that hit brand and retailer margin targets.
  • Led visual merClairedising planning and product assortment based on product pipeline.
  • Collaborated with Clairenel Planning to align on sales forecast and inventory planning.
  • Prepared brand presentations for executive level audience.
09/2015 to 05/2016 Sr. Retail Marketing Manager Afterpay Touch | Manchester, NH,
  • Developed and led new business processes of newly developed Retail Marketing function.
  • Collaborated with Field Sales in development of marketing programs tailored to individual retailer needs and specifications to drive sales lifts.
  • Collaborated with outside vendors in design and development of retailer marketing initiatives to boost brand awareness, drive foot traffic, and increase sales with retailers.
  • Managed retailer promotional activity calendar with Field Sales to align on retailer marketing programs.
  • Conducted P&L financials to analyze cost structure and ROI of retailer marketing campaigns.
  • Researched, launched, and tracked Ibotta as a digital marketing and promotional vehicle to drive brand awareness across Clairenels and retailers.
  • Optimized product assortment through SKU rationalization analysis and craft best-in-class planograms used in new product innovation presentation meetings with retailers.
  • Conducted and presented brand, category, and Clairenel/market trend analyses to track business performance and identify opportunities.
11/2014 to 09/2015 Sr. Sales Strategy Analyst Sr. Retailer Marketing Manager Rich Products Corporation | Santa Ana, CA,
  • Managed direct relationship with syndicated data vendor to negotiate contract terms, maintain complex database, and act as liaison and problem solver between vendor and cross functional teams.
  • Developed consumer household panel/qualitative reports to gain shopper behavior insights.
  • Substantially improved sales reporting and analysis process to provide clearer and more actionable category, brand, and competitive brand insights used by cross functional teams.
  • Identified Clairenel/retailer sales and marketing opportunities and create strategic plans with Field Sales Performed and presented brand, category, and market trend analysis to support new product launches and customer category reviews.
  • Launched new analytics platform to provide improved functionality and access of data across the organization.
07/2013 to 11/2014 Category Development Analyst Bj's Wholesale Club, Inc. | Cary, NC,
  • Earned Starbucks Clairenel Business Development Award for winning coveted Vendor Partnership/Category Captain title Partnered with key retail customer to analyze and present business performance, insights, and opportunities to drive sales and market share growth.
  • Managed customer business projects using vendor partner privileged data to optimize aisle assortment set by making sound recommendations that align with competitive market trends for long term category growth.
  • Performed ad-hoc analysis on pricing and promotion effectiveness and shopper purchasing dynamics to better understand buying behaviors.
  • Performed customer to competitive market opportunity gap and price sensitivity analyses.
  • Tracked and analyzed competitive brand base and promotion-based incremental sales lift and market share trends.
  • Analyzed and presented business reviews to internal corporate leaders and retailer customer team.
  • Collaborated with shopper marketing and broader category team to share and understand category insights and shopper purchasing dynamics.
03/2012 to 07/2013 Financial Analyst, Pricing & Trade Strategies Nestle USA | City, STATE,
  • Managed allocation of large investment trade budget across a broad product portfolio for over 40 key customer accounts to drive consumption and grow market share Built trade variance reports comparing future year brand plan with proposed customer plan for executive team review as part of annual Integrated Commercial Plan.
  • Gathered, analyzed, and presented monthly pricing-volume impact, consumer consumption, and competitor trend and market share reports Guided brand teams in product pricing recommendations via price pack curves and understanding of base and promoted price elasticity coefficients to optimize sales and profit.
  • Provided guidance to brand teams with new item pricing proxies and trade spend to help launch and grow new items.
  • Improved existing internal and external reports for better dissection and interpretation of data to turn into executable market share building actions.
07/2010 to 03/2012 Category Analyst Safeway Inc | City, STATE,
  • Managed SKU rationalization projects with vendor partners to evaluate category performance and identify opportunities Negotiated with suppliers for best cost to activate promotional activities and managed promotional events calendar.
  • Partnered with vendors in development and execution of consumer shopper marketing tactics and instore product affinity merClairedising projects.
  • Reviewed and analyzed sales reports to better understand category trends, performance, opportunities, and outlook to build future year promotional plans.
  • Wrote and managed annual promotional planner consisting of manufacturer negotiated promotional agreements and pricing strategies.
  • Managed supporting team members to assist with projects.
10/2008 to 07/2010 Promotion Analyst Safeway Inc | City, STATE,
  • Consumer Demand (promoted to Category Analyst) VP appointed Corporate Social Responsibility representative to deliver presentations, propose green initiatives, write department newsletters on sustainability, execute CSR team goals, and organize community volunteering events.
  • Coordinated with suppliers to understand financial goals, and to ensure receipt of proper promotional allowances.
  • Worked closely with the Pricing Department to deliver correctly priced promotions at store level.
  • Managed promotional calendars of assigned category groups and planned promotions outlined in group calendars using Real Time Promotional Planning.
  • Identified sales and adjusted gross profit discrepancies and worked with team to adjust pricing and promotional strategies as needed.
Education
Expected in 2006 B.A | Law & Society Art History UNIVERSITY OF CALIFORNIA, SANTA BARBARA, , GPA:
Law & Society Art History Received Dean's Honors
Interests
Traveling around the world, discovering new adventures, meeting interesting & inspiring people across the globe, staying active, spending time with family & friends, and volunteering.
Skills
ad, Analyst, budget, Business Development, business processes, competitive, negotiate contract, database, drivers, e-commerce, financials, financial, functional, gross profit, innovation, interpretation, inventory, market trend, market trends, marketing, market, meetings, merClairedising, access, outlook, newsletters, presentations, Pricing, pricing strategies, problem solver, profit, promotion, purchasing, Real Time, Retail, Sales, sales reports, sales reporting, sound, strategic plans, trade shows, trend, visual merClairedising
Additional Information
  • ACTIVITIES & INTERESTS______________________________________________________________________________________ Traveling around the world, discovering new adventures, meeting interesting & inspiring people across the globe, staying active, spending time with family & friends, and volunteering.

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Resume Overview

School Attended
  • UNIVERSITY OF CALIFORNIA, SANTA BARBARA
Job Titles Held:
  • Associate Brand Manager
  • Sr. Retail Marketing Manager
  • Sr. Sales Strategy Analyst Sr. Retailer Marketing Manager
  • Category Development Analyst
  • Financial Analyst, Pricing & Trade Strategies
  • Category Analyst
  • Promotion Analyst
Degrees
  • B.A