A visual merchandising and retail management professional for more than 9 years, experienced in effectively managing at both the visual management and general management level for qualified high-end retailers. Strengths include a track record of success in recruiting, training, and developing a qualified and educated management team and staff; a strong passion for creating and executing the roll-out of product placement, creating floor plans, and visual displays; and finally a passionate work ethic carried over from years of working in a fast-paced retail environment.
Generated over 500+ followers on Instagram for Free People in less than three days. Also, responsible for the training and development of top FPme user on the East Coast for Free People in Spring 2014
Styled and photographed all photos for stores personal Instagram page where one photo was featured on official Free People Instagram page in Spring 2014
Received praise and recognition from the Director of Stores on all visual merchandising strategies and practices at Abercrombie & Fitch. Soon after, I became one of the head managers to develop new management into the visual roll in the New England and Metro NY area
Assisted in a tour visit for the CEO of Abercrombie and Fitch in Winter 2012. This visit consisted on remerchandising the store from top to bottom; including lighting displays, furniture measurements, and ensuring all merchandising standards were in place. The end result was an extensive walkthrough with the CEO of the company and his team on all merchandising and business trends
Brand Representive/Model for Abercrombie and Fitch Co. from 2005-2011
Assistant Store Manager/Visual Specialist October 2014 to CurrentTommy Bahama's － Natick, MA
Goal-driven leader who maintains a productive atmosphere and confidently motivates and coaches employees to meet high performance standards.
Responsible for the training, development, and constructive feedback of sales team on building strong relationships with guests through motivation and leading by example.
Assist with training the visual merchandiser and store team to ensure merchandising and visual standards are executed and sales are maximized while maintaining brand philosophy and direction.
In partnership with store management, continually analyze and respond to business/selling trends, assortment needs, and guest feedback - proactively adept merchandise moves from results found.
Store Manager November 2013 to July 2014Free People － Natick, MA
Lead, mentor, and motivate the store team regarding all aspects of leadership, visual expectations through consistent and continual feedback and delegation.
Partner with district manager to set sales and payroll expectations for weekly, monthly, and quarterly planning based on previous years business and sales trends.
Utilize and manage the use of weekly sales reports to track, analyze and communicate business results and determine strategies to maximize sales.
Responsible for the thought and creativity of all seasonal visual displays. This includes providing a functional schedule that will assist in setting the displays/floorsets, as well as, train and develop visual merchandiser on proper product placement while also explaining the business strategy behind these moves and placements.
Ability to communicate product performance observations and provide feedback to buyers/allocators and to the District Manager for the most effective product that caters to specific store environment while maximizing business.
In charge of creating and executing all photo-shoots and marketing for in store events and promotions through the store's personal social media accounts such as Instagram, Facebook, Mailchimp, and Twitter. Also, responsible for the business management of these accounts using data from HootSuite, Iconogram, etc.
Store Manager May 2011 to November 2013Abercrombie and Fitch
Train and develop management team and store team on all aspects of business including, visual standards and directives, loss prevention strategies, and overall store strengths and opportunities. Also, train and develop staff to develop SMART goals that will achieve the best store experience while maximizing business.
Minimize employee turnover rates by focusing on hiring qualified people, taking time to effectively orient new employees, set clear performance expectations, train, coach, and give constructive performance feedback.
Utilize local events and campus events, social media, and local magazines/newspapers for the best possible recruiting events that will produce the best candidates that will be able to fully represent the brand while also creating the ultimate store experience.
Partner with District Manager and Regional Manager weekly on communication from home office and the best practices for effectively executing them in each store.
Bachelors of Science : Business Administration, PsychologyWorcester State UniversityWorcester State University May 2011 Bachelors of Science Degree in Business Administration Concentration in Marketing and Management Minor in Psychology
Best Practices,Loss Prevention, Recruiting, Recruiting Events, And Sales, Sales, Marketing, And Marketing, Business Management, Maximize Sales, Mentor, Payroll, Sales And, Sales Reports, Sales Trends, Set Sales, Weekly Sales, Merchandising, Of Sales, Sales Team, Training, Excel, Lighting, Mac, Management Level, Microsoft Outlook, Microsoft Word, Microsoft Word 2003, Outlook, Powerpoint, Retail, Retail Marketing, Visual Merchandising, Word, Word 2003, Wordperfect