Assistant Marketing Manager North America Resume Example

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Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Multilingual marketing professional with 5+ years of experience working with prestige brands within the beauty, luxury fashion and consumer goods industries. A strong creative and strategic thinker, with demonstrated success in elevating brand storytelling and developing innovative and competitive ideas to implement as part of go-to-market strategies, brand activations and campaigns. Proactive and driven, also has a strong work ethic and ability to excel in team-based environments. As a passionate world traveler and fluent in Spanish and French, also offers strong comprehension of cultural diversity. Living a Vegan lifestyle since 2010.

  • Marketing campaign management
  • Retail Marketing
  • Competitive and Trend Analysis
  • Product Launches & Execution
  • Project Management
  • Creative Campaign Briefing
  • Creative Direction
  • Experiential Marketing
  • Budget Management
  • Multilingual Fluency
  • Sampling Management & Execution
  • Merchandising
01/2019 to Current
Assistant Marketing Manager, North America Cambria Rochester, MN,
  • Support The Executive Director of North America Marketing in the development and execution of regional go-to-market strategies for Bumble and bumble's entire retail portfolio ensuring alignment with 360 global brand strategy and regional objectives.
  • Retail Partners Supported: Sephora US + Canada, Sephora x Kohl's, Ulta Beauty, Ulta Beauty x Target, Bluemercury, Bloomingdales, Birchbox, Mecca, and QVC.
  • Manage the development and execution of North America Retail Marketing Activations and Merchandising Updates.
  • Lead Creative Briefs indicating objectives, design intentions and deadlines for all projects.
  • Oversee Brand sampling strategy and budget.
  • Manage the North America Regional Calendar development in partnership with Global Marketing and Supply Chain Teams.
  • Present Innovation Calendar, New Launches and Omni-Channel Go-To-Market Plans during Market Week (twice per year) to retail partners.
  • Perform and present market research and competitor analysis reports on a monthly basis.
  • Provide design feedback and support for the development of new products and subsequent 360 marketing campaign briefs.
  • Provide marketing support in the development of new partnerships and entry into new retailers.
  • Manage and reconcile the North America Marketing Budget, working closely with Finance to ensure profitability.
05/2017 to Current
Creative Campaign Director, Freelance J Crew King Of Prussia, PA,
  • Lead the conception and execution of all brand editorial campaigns and seasonal look books.
  • Create campaign intention, story, mood board and message providing insights and conceptual direction for models, poses, location, beauty, style, and copy - staying true to the brand, collection and target audience.
  • Direct a team of designers, photographers, hair and makeup artists and assistants on location during photoshoots.
  • Provide feedback and recommended selections post-shoot for look-book, social media and website marketing materials.
02/2016 to 02/2019
Experiential Marketing Manager Loni Paige Consulting City, STATE,
  • Provide strategic event consulting, production and project management from concept to execution for a portfolio of top brands, as an extension of their in-house teams, to develop and execute large scale consumer-facing events and experiential marketing activations across the luxury fashion and consumer goods industries.
  • Create and present client 360 event proposals.
  • Manage development and creation of all event marketing materials.
  • Contract and manage large scale teams of external vendors (i.e. creative, audio visual, labor, production, catering, talent, event staff, and etc.)
  • Oversee 360 event execution (including build out and tear down).
  • Create and manage event budget (Range: $250k - $500k)
  • Create and share out post-event KPIs and Recaps.
  • Clients Include: The Macallan Manor, BMF Media, Jack Morton Agency, Dsquared2, Roberto Cavalli, Sports Illustrated, Eberjey, Onia, Agua Bendita, Art Basel, South Beach Wine and Food Festival, Effen Vodka, Absolut Vodka, King's Hawaiian, Beam Suntory, Irie Weekend, Iheart Radio Cruise, The Little Lighthouse Foundation, Elizabeth Taylor Foundation, and IMG Fashion Events for NYFW.
06/2015 to 02/2016
Fashion Assistant Vogue At Condé Nast Mexico And Latin America City, STATE,
  • Support the Fashion Editor and her team with daily tasks and trend research, developing contact sheets, preparing expense reports and presenting editorial proposals.
  • Writer for the “Estilo Vogue” section of the Magazine.
  • Regularly tasked with writing captions and credits.
  • Support the Head Stylist and/or Fashion Editor in the production and execution of photoshoots.
  • Tasked with handling the flow and organization of clothing and accessories in and out of the fashion closet.
  • Assist on the production of magazine events and cover launches, such as Vogue Fashion's Night Out and more.
Education and Training
Expected in 06/2014
Bachelor of Science: Communications
University Of Miami - Coral Gables, FL,
  • Summa cum laude graduate
Expected in 06/2016
Associate of Arts: Fashion Marketing
Parsons The New School For Design - New York, NY
  • Studied both at the New York campus and abroad at Parsons in Paris, France
  • 3.8 GPA
Creative Portfolio

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Resume Overview

School Attended
  • University Of Miami
  • Parsons The New School For Design
Job Titles Held:
  • Assistant Marketing Manager, North America
  • Creative Campaign Director, Freelance
  • Experiential Marketing Manager
  • Fashion Assistant
  • Bachelor of Science
  • Associate of Arts