assistant marketing manager resume example with 8+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
resumesample@example.com
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Summary
Marketer and Ex-Business Development Manager transitioning into a Data Analyst role after obtaining 5+ certificates in Data Science, Analytics and Data Engineering, specializing in SQL and Python programming language. Over 3 years of experience analyzing marketing and sales data, testing strategies, and presenting actionable insights to stakeholders.
Technical Skills
Data Analytics (SQL, advanced Excel)
Python (Pandas, NumPy, Matplotlib, Seaborn)
Visualization & BI (Power BI, Tableau)
Analytics Tools (Google Analytics, Mode)
Certifications
SQL for Data Science - UC Davis
Data Wrangling and AB Testing with SQL - UC Davis
Python for Data Science - IBM Skills Network
Introduction to Data Engineering - IBM Skills Network
Statistics for Marketing - Meta
Meta Marketing Analytics - Meta
Programmatic Advertising - The Trade Desk
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Work Experience
Assistant Marketing Manager, 07/2018 to 03/2022 City Of Hampton, Va – Hampton, VA,
Analyzed 24-month sales data to evaluate growth or underperformance of key accounts, category movement, and impact of marketing mix. Developed tailored strategies, and re-allocated budgets to marketing channels that drove the highest ROI.
Planned and executed 4 multi-channel marketing campaigns yearly with a total budget around $2M, yielding 25% of incremental sales YoY. Increased retail product sales by 80% in 2020 while shifting most marketing effort to digital channels.
Analyzed performance data from each marketing campaign and A/B test, including reports in Google Analytics and Facebook Ads Manager; optimized digital ads by adjusting variables such as creatives, targeting keywords, ad scheduling, and platform placements. Reduced CPC by 10% on average.
Compiled 2 reports monthly to summarize marketing performance, and presented at North Americas Sales & Marketing meetings. Liaised with Sales team and Trade Marketing Manager to communicate marketing impact on product sales and client relations.
Business Development Manager, 11/2017 to 05/2018 Mckinstry Co. – Chicago, IL,
Analyzed 100+ trade records daily from Trade Mining database, identified high potential target accounts based on trade volume, shipment frequency, industry, and current services.
Outreached to business leads, and pitched company logistics services including Ocean import and export; Air import and export; FCL and LCL shipping; Customs Brokerage and Trucking.
Increased profit margin by 10% by sourcing new trucking providers. Managed P/L for both new and existing orders.
International Trade Coordinator, 08/2016 to 10/2017 Afl – Loretto, TN,
Maintained large data sets of product inventory from 30+ manufacturers (CPG industry). Responsible for cleaning, transforming and organizing a large amount of structured and unstructured data (from product labels, sell sheets, PDFs), ensuring data accuracy pertaining to UPC, food ingredients, shelf life and legal claims.
Managed business relationships with 20 clients in APAC region. Facilitated the sales of U.S. food products to overseas retailers, wholesalers and distributors. Oversaw full lifecycle of international trade including product sourcing, presentation, price negotiation, obtaining import approval, logistics scheduling and after-sales support.
Identified market trendsand segmentation, selected appropriate products to present to existing accounts and leads, using marketing tools such as manufacturer sell sheets, product specs, market research and competitor analysis.
Associate Store Manager, 07/2013 to 08/2016 Jockey International, Inc. – Lincoln City, OR,
Managed a team of 7 employees. Oversaw store operations including sales floor management, products merchandising, inventory management, staff scheduling, on-boarding and off-boarding talents.
Consistently exceeded store-level sales targets by 15-40%. Provided training and support for sales team, focusing on upselling, cross-selling, customer satisfaction, and building strong relationships with clientele.
Promoted within 6 months working as a Sales Associate due to strong sales performance. Ranked as “Top 5 National Sales Associate” for 3 months, and achieved above-average sales metrics such as items purchased per transaction, total amount per transaction, and number of clients added to book.
Education and Training
Certificate: Marketing, Expected in 05/2017 to University of California - Los Angeles - Los Angeles, CA GPA:
Bachelor of Arts: Media Arts Production, Expected in 05/2009 to Emerson College - Boston, MA GPA:
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