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Assistant Manager of Mass Marketing Resume Example

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ASSISTANT MANAGER OF MASS MARKETING
Summary

Entrepreneurial marketing manager with a strong creative and strategic thinking and managerial experience to lead and coach teams to ensure productivity and growth. Versed in all aspects of marketing campaigns from concept development to execution and launch focused on exceeding revenue goals and market share.

Highlights
  • Strategic communications and marketing plans
  • A/B testing and optimization
  • Content marketing
  • Market segmentation
  • Email marketing
  • Organization, problem solving, and interpersonal skills
  • Project management skills
Accomplishments
  • Winner of 2015 Q1 Bravo award (Employee recognition award for going above and beyond)
  • Created significant birthday promotion and developed it into a steady monthly campaign and raised response rate by 2% from standard birthday promotion
  • Redesigned email newsletter program and raised open rate by 2.5% through A/B testing, data analysis and data segmentation
  • Self-taught HTML and trained other team members to be able to set up emails via vendor application tool therefore reducing time spent by minimum of two business days per campaign and saving significant outsource expenses
  • Exceeded average of $250,000 in revenue per promotion/event and worked with teams to exceed annual revenue of $20 million
Experience
Assistant Manager of Mass Marketing
June 2015 to November 2015 The Venetian and The Palazzo Hotel and Casino - Las Vegas, NV
  • Managed the event and promotion calendar on 12-month basis by working with the Mass Marketing team
  • Utilized database analytics to ensure accuracy of offers to players and its profitability
  • Managed the development, test and strategy of average of three Slot and Table Games events and promotions monthly and ensure that all events were profitable
  • In cooperation with property sponsorship and entertainment initiatives, reviewed potential opportunities, analyzed ROI, and made recommendations for involvement to marketing management
  • Developed regular, consistent, and ongoing communication program for relevant casino guests including, but not limited to, welcome and thank you messages, quarterly newsletters, and consistency in communication for VIP casino guests
  • Assisted management in the development of strategic plans, budgets, forecasts, and building of financial models
  • Managed the budgeting of direct mail costs, email deployments, promotional items, and event expenses through pro forma and post analysis process
Relationship Marketing Campaign Coordinator
May 2013 to June 2015 The Venetian and The Palazzo Hotel and Casino - Las Vegas, NV
  • Created significant birthday promotion and developed it into a steady monthly campaign and raised response rate by 2% from standard birthday promotion
  • Assisted team with creating and deploying automated loyalty program status update email
  • Redesigned email newsletter program and raised open rate by 2.5% through A/B testings, data analysis and data segmentation
  • Self-taught HTML and trained other team members to be able to set up emails via vendor application tool therefore reducing time spent by minimum of two business days per campaign and saving significant outsource expenses
  • Directed all direct marketing promotion campaigns such as direct mails and emails
  • Provided exceptional service to the gaming clients and assist them with their promotion needs
  • Evaluated and analyze guest play level to make a logical decision on assigning an appropriate offer
  • Assisted the casino marketing and telemarketing department with promotions and guest requests
  • Planned average of eight promotions per month and execute them strategically to boost response rates and revenue
VIP Services Coordinator
October 2012 to May 2013 The Venetian and The Palazzo Hotel and Casino - Las Vegas, NV
  • Used judgment and decision-making capability to resolve internal and external complaints with resolutions that satisfied both parties
  • Provided exceptional service to the most high-end gaming clients and clients for corporate executives including the President/CEO and casino executives
  • Created reports to support daily operations of the department
  • Assisted the casino marketing department as needed creating casino account, reservations, issuing compensations and resolving casino account challenges
Front Office Lead (Supervisor)
February 2008 to October 2012 The Venetian and The Palazzo Hotel and Casino - Las Vegas, NV
  • Created an inventory control manual and trained entire front office department for both The Venetian and The Palazzo (Over 100 agents)
  • Used judgment and decision-making capability to resolve managerial levels of internal and external complaints with resolutions that satisfied both parties
  • Aided in training effective team members with obtaining upgrade sell goals, technical computer/program skills and exceptional guest services
  • Exceeded an upgrade sell goal monthly by offering deep knowledge of room products and personal services to guests
  • Provided clerical support and report writing for upper management
Education
Bachelor of Science : Hotel Administration, 2007 University of Nevada, Las Vegas - Las Vegas, NV

Hotel Administration
Certifications and Additional Courses

Inbound Marketing Certification - HubSpot Academy

Market Segmentation Certification - Alison.com

Introduction to Marketing Certification - Alison.com

Skills
  • Software: Advanced Microsoft excel skills including Pivot tables and lookups, Adobe Photoshop
  • Web Programming: HTML
  • Social Media/Blogging: Hootsuite, LinkedIn (www.linkedin.com/in/alexischoibickford), Instagram, Facebook, Pinterest, Wordpress
  • Tools: Google Analytics, SAS, Showcase query, Basecamp, Cheetahmail, Canva
  • Proofreading
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Resume Overview

Companies Worked For:

  • The Venetian and The Palazzo Hotel and Casino

School Attended

  • University of Nevada, Las Vegas

Job Titles Held:

  • Assistant Manager of Mass Marketing
  • Relationship Marketing Campaign Coordinator
  • VIP Services Coordinator
  • Front Office Lead (Supervisor)

Degrees

  • Bachelor of Science : Hotel Administration , 2007

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