Entrepreneurial marketing manager with a strong creative and strategic thinking and managerial experience to lead and coach teams to ensure productivity and growth. Versed in all aspects of marketing campaigns from concept development to execution and launch focused on exceeding revenue goals and market share.
Highlights
Strategic communications and marketing plans
A/B testing and optimization
Content marketing
Market segmentation
Email marketing
Organization, problem solving, and interpersonal skills
Project management skills
Accomplishments
Winner of 2015 Q1 Bravo award (Employee recognition award for going above and beyond)
Created significant birthday promotion and developed it into a steady monthly campaign and raised response rate by 2% from standard birthday promotion
Redesigned email newsletter program and raised open rate by 2.5% through A/B testing, data analysis and data segmentation
Self-taught HTML and trained other team members to be able to set up emails via vendor application tool therefore reducing time spent by minimum of two business days per campaign and saving significant outsource expenses
Exceeded average of $250,000 in revenue per promotion/event and worked with teams to exceed annual revenue of $20 million
Experience
Assistant Manager of Mass Marketing, 05/2015 to 10/2015 The Venetian And The Palazzo Hotel And Casino – City, STATE,
Managed the event and promotion calendar on 12-month basis by working with the Mass Marketing team
Utilized database analytics to ensure accuracy of offers to players and its profitability
Managed the development, test and strategy of average of three Slot and Table Games events and promotions monthly and ensure that all events were profitable
In cooperation with property sponsorship and entertainment initiatives, reviewed potential opportunities, analyzed ROI, and made recommendations for involvement to marketing management
Developed regular, consistent, and ongoing communication program for relevant casino guests including, but not limited to, welcome and thank you messages, quarterly newsletters, and consistency in communication for VIP casino guests
Assisted management in the development of strategic plans, budgets, forecasts, and building of financial models
Managed the budgeting of direct mail costs, email deployments, promotional items, and event expenses through pro forma and post analysis process
Relationship Marketing Campaign Coordinator, 04/2013 to 05/2015 The Venetian And The Palazzo Hotel And Casino – City, STATE,
Created significant birthday promotion and developed it into a steady monthly campaign and raised response rate by 2% from standard birthday promotion
Assisted team with creating and deploying automated loyalty program status update email
Redesigned email newsletter program and raised open rate by 2.5% through A/B testings, data analysis and data segmentation
Self-taught HTML and trained other team members to be able to set up emails via vendor application tool therefore reducing time spent by minimum of two business days per campaign and saving significant outsource expenses
Directed all direct marketing promotion campaigns such as direct mails and emails
Provided exceptional service to the gaming clients and assist them with their promotion needs
Evaluated and analyze guest play level to make a logical decision on assigning an appropriate offer
Assisted the casino marketing and telemarketing department with promotions and guest requests
Planned average of eight promotions per month and execute them strategically to boost response rates and revenue
VIP Services Coordinator, 09/2012 to 04/2013 The Venetian And The Palazzo Hotel And Casino – City, STATE,
Used judgment and decision-making capability to resolve internal and external complaints with resolutions that satisfied both parties
Provided exceptional service to the most high-end gaming clients and clients for corporate executives including the President/CEO and casino executives
Created reports to support daily operations of the department
Assisted the casino marketing department as needed creating casino account, reservations, issuing compensations and resolving casino account challenges
Front Office Lead (Supervisor), 01/2008 to 09/2012 The Venetian And The Palazzo Hotel And Casino – City, STATE,
Created an inventory control manual and trained entire front office department for both The Venetian and The Palazzo (Over 100 agents)
Used judgment and decision-making capability to resolve managerial levels of internal and external complaints with resolutions that satisfied both parties
Aided in training effective team members with obtaining upgrade sell goals, technical computer/program skills and exceptional guest services
Exceeded an upgrade sell goal monthly by offering deep knowledge of room products and personal services to guests
Provided clerical support and report writing for upper management
Education
Bachelor of Science: Hotel Administration, Expected in 2007 University of Nevada, Las Vegas - Las Vegas, NV GPA:
Hotel Administration
Certifications and Additional Courses
Inbound Marketing Certification - HubSpot Academy
Market Segmentation Certification - Alison.com
Introduction to Marketing Certification - Alison.com
Skills
Software: Advanced Microsoft excel skills including Pivot tables and lookups, Adobe Photoshop
Web Programming: HTML
Social Media/Blogging: Hootsuite, LinkedIn (www.linkedin.com/in/alexischoiClaire), Instagram, Facebook, Pinterest, Wordpress
Tools: Google Analytics, SAS, Showcase query, Basecamp, Cheetahmail, Canva
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