Skilled marketing manager with over six years' experience offering proven track record in developing and executing integrated marketing strategies and tactics. Quick grasp of new technologies and market trends; with the ability to forecast, formulate strategies, make decisions and plan with confidence.
Areas of Impact
Experiential Marketing and Events
Cross-functional team leadership
Internet and E-mail Marketing
Digital and Social Media Marketing
Customer Relationship Management (CRM)
Boys & Girls Clubs of AmericaMay 2014 to CurrentAssistant Director of Marketing Atlanta, GA
Manages the planning and execution of comprehensive integrated marketing strategy across over 1,000 local markets, including 100 DMAs.
Manages email marketing campaigns to a database of over 40,000 subscribers. Including content creation and editing and CRM.
Increased open-rate and click-through rate by over 15% in first month.
Manages website that serves the needs of over 7,000 Boys & Girls Club professionals. Including coding, design, metrics and technical support.
Works cross-functionally with members of creative and design services, legal services, editorial services, resource development and financial services to develop and execute marketing plans.
Oversees brand management and training to over 25,000 independent marketing professionals.
Insures brand compliance and understanding.
Analyzes and reports on several global KPI's to measure market saturation and effectiveness of marketing strategies to forecast month-to-month.
Planned and promoted successful major events around key initiatives at a National and local level including: Holiday Campaign, Great Futures Campaign, Back to School, National Boys & Girls Club Week, and Day for Kids.
The Walt Disney CompanyJuly 2013 to May 2014Social Media and Digital Marketing Associate Lake Buena Vista, FL
Strategically planned, created, and scheduled out weekly social media editorial calendars.
Collaborated with key stakeholders and influencers to ensure consistent brand messaging and added value to both sides via social postings.
Enacted and analyzed several global KPI's to monitor social media engagement and presented findings to team in weekly and monthly meetings.
Successfully increased brand engagement by over 30% across both brands.
Provided marketing support for key events: 2013 AAU Basketball Tournament, Disney Salute to Baseball, Atlanta Braves Spring Training, 2013 Old Spice Classic, Pop Warner Super Bowl, IWLCA President's Cup, MEAC/SWAC College Football Challenge, Pro Soccer Classic, Capital One Bowl.
Georgia Southern UniversityJune 2011 to June 2013Marketing and Public Relations Assistant Statesboro, GA
Planned, budgeted and promoted several successful events geared toward graduate students through email marketing, signage, social media, and in-person announcements.
Assisted in developing creative assets for use marketing events and the organization.
Drafted several press releases announcing events and milestones.
Established a marketing plan and calendar for the College of Graduate Studies that led to 10% increase in overall participation.
IMG World - CollegeJanuary 2010 to May 2011Marketing and Events Trainee Athens, GA
Sports Marketing, Hospitality and Sponsorship Associate January, 2010 May, 2011 Responsible for developing and maintaining relationships with over 10 local sponsors.
Handled sponsorship functions for the organization including communicating with corporate sponsors and providing them any services they needed on site.
Hosted hospitality tent for alumni and key stakeholders.
Prospected and followed up with local leads for game day sponsorship.
Georgia Southern University2013MBA: Business Administration and MarketingStatesboro, GA
The University of Georgia2011BBA: MarketingAthens, GA
University of Georgia2011Bachelor of Science: Education, Sport ManagementAthens, GA
Strategic Marketing, Project Management, Brand Management, Data Analysis and Forecasting, Budgeting, Content Development, CRM, Data Visualization, Database Management, E-Commerce, Editorial, Email Marketing, Fundraising, Media Relations, Digital Marketing, Social Media.