Assistant Director of Marketing Resume Example
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ASSISTANT DIRECTOR OF MARKETING
Highlights
| Microsoft Office Programs Word, Excel, PowerPoint, etc. Adobe Photoshop Customer Service Social Media Facebook, Twitter, Instagram, Pinterest, Vine, HootSuite, Google Analytics |
Experience
La Salle UniversityPhiladelphia , PAAssistant Director of Marketing07/2014 to Current
- Develop and execute all marketing strategies for men's and women's soccer, volleyball and softball including writing marketing plans, executing promotional schedules and timelines and maintaining the target budget.
- Assist in planning and executing in game promotions and fan experience for football, men's and women's basketball and serving as the chief on-field/on-court contact.
- Work closely with IMG to ensure all sponsorship obligations are fulfilled through digital signage, social media posts, in- game promotions and events.
- Responsible for all elements of game management for women's soccer and softball, acting as a liaison to visiting teams and officials while overseeing the entire game day atmosphere.
- Coordinated all aspects of the Dig Pink fundraising initiative for volleyball which resulted in over $6,000 in donations and the 8th largest crowd in school history with 1,647 fans.
- Part of a team that coordinates all social media and digital technology efforts for the athletic department, including Facebook, Twitter, and Instagram while ensuring contractual fulfillment of IMG partner obligations.
- Entirely responsible for the operations of the Junior 49ers Club, which saw a 10% growth, including planning special events, creating monthly newsletters and publications , managing membership, and ordering member gifts.
- Create content for on-and off-campus distribution as well as advertisements for internet and print using Adobe Photoshop.
ChildhelpKnoxville , TNMarketing and Promotions Graduate Assistant08/2012 to 05/2014
- Assisted the Director of Marketing in the development of marketing plans for 17 Division I intercollegiate sports, as well as prepared scripts for volleyball, softball, soccer, wrestling, and basketball.
- Responsible for the development, launch and sustainment of Mocs Maniacs social media, (Twitter, Instagram, Facebook, Pinterest, and Vine) which generated a 30% growth each month following implementation with the use of daily promotional posts, interactive countdowns, and game-specific graphics.
- Acted as a liaison between athletics and other on-campus departments; including Housing, Chancellor's Office, Alumni Affairs, and more.
- Assisted in coordinating game day operations for football, men's and women's basketball, wrestling, softball, and volleyball, and was held accountable for the development and execution of promotional activities.
- Served as the coordinator of the Huesman's Huddle Program to develop relationships with 10+ local nonprofits for football ticket donations.
- Part of a marketing team that broke the all-time average home attendance records in women's basketball with 2,550 fans, wrestling with 1,261 fans, and also had record crowds in wrestling, volleyball and softball in the 2012-2013 seasons.
Cumulus MediaDavenport , IAIntern01/2012 to 05/2012
- Acted as an usher at the ESPN Wide World of Sports for various events including Orlando City Soccer Club, UCA/UDA and Atlanta Braves Spring Training, creating a friendly and welcome environment for fans.
- Served in the ESPN Wide World of Sports Box Office selling general tickets as well as utilizing Ticketmaster for Atlanta Braves Spring Training.
- Specialized in main entrance operations at Disney's Hollywood Studios, Disney's Animal Kingdom and Epcot; as well as Parade Audience Control atMagic Kingdom.
- Provided a fun, energetic, and magical environment while continuously learning the importance of guest service and brand management for one of the nation's most notorious brands.
Affinis HospiceNewnan , GAProduction and Promotion Intern08/2011 to 12/2011
- Coordinated and co-directed the "Pigskin Patrol" show on WUSY- US 101.
- Acted as an initial point of contact at the High Noon Saloon monthly concert for fans.
- Responsible for cross-fading songs to ensure a smooth transition on air.
Chattanooga Lookouts: AA Affiliate Of The Los Angeles DodgersCity , STATEPromotions Intern04/2011 to 09/2011
- Coordinated promotional game day activities including giveaways, mascots, in-game activities, first pitches, youth teams, and other game day affairs.
- Responsible for ensuring positive customer interactions and game day experience.
- Performed various administrative duties including answering 50+ phone calls a day.
Chickamauga ChaseCity , STATEVolunteer Coordinator04/2011
- Promoted the Chickamauga Chase to the Chattanooga community through flyers and social media.
- Organized 100+ volunteers to different race day assignments and developed spreadsheets for volunteer job duties.
- Made positive in-person and e-mail contact with all the volunteers before and after the race.
Education
Master of Business AdministrationUniversity of Tennessee at Chattanooga
GraduatedMay 2014University of Tennessee at Chattanooga
Bachelor of Science:Health and Human Performance: Sports Administration Business AdministrationMay 2012University of Tennessee at Chattanooga Softball TeamHealth and Human Performance: Sports Administration Business Administration
Work History
Company Name
Company Name
Interests
-40 hours per week for practice, travel, games, community events, and more. Member of the Student Athlete Advisory Committee (2009-11) and Gender Equity Committee (2010-11). Participated in the Friends of Jaclyn program; organizing team functions with a terminally ill child.
Skills
administrative duties, Adobe Photoshop, Adobe Photoshop, advertisements, brand management, budget, content, Customer Service, e-mail, special events, fundraising, Google Analytics, graphics, Director, Magic, managing, marketing plans, marketing strategies, marketing, Excel, Microsoft Office Programs, Office, PowerPoint, Word, newsletters, publications, selling, scripts, spreadsheets, phone
Additional Information
- Chattanooga, TN Enrolled in a full academic course load each semester earning Dean's List, Athletic Honor Roll, and Southern Conference All-Academic Team each semester while devoting 30-40 hours per week for practice, travel, games, community events, and more. Member of the Student Athlete Advisory Committee (2009-11) and Gender Equity Committee (2010-11). Participated in the Friends of Jaclyn program; organizing team functions with a terminally ill child.
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Resume Overview
School Attended
- University of Tennessee at Chattanooga
- University of Tennessee at Chattanooga Softball Team
Job Titles Held:
- Assistant Director of Marketing
- Marketing and Promotions Graduate Assistant
- Intern
- Production and Promotion Intern
- Promotions Intern
- Volunteer Coordinator
Degrees
- Master of Business Administration
Graduated May 2014
Bachelor of Science : Health and Human Performance: Sports Administration Business Administration May 2012
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