Microsoft Office Programs Word, Excel, PowerPoint, etc. Adobe Photoshop Customer Service Social Media Facebook, Twitter, Instagram, Pinterest, Vine, HootSuite, Google Analytics
Experience
The University of North CarolinaCharlotte, NCAssistant Director of Marketing07/2014 to Current
Develop and execute all marketing strategies for men's and women's soccer, volleyball and softball including writing marketing plans, executing promotional schedules and timelines and maintaining the target budget.
Assist in planning and executing in game promotions and fan experience for football, men's and women's basketball and serving as the chief on-field/on-court contact.
Work closely with IMG to ensure all sponsorship obligations are fulfilled through digital signage, social media posts, in- game promotions and events.
Responsible for all elements of game management for women's soccer and softball, acting as a liaison to visiting teams and officials while overseeing the entire game day atmosphere.
Coordinated all aspects of the Dig Pink fundraising initiative for volleyball which resulted in over $6,000 in donations and the 8th largest crowd in school history with 1,647 fans.
Part of a team that coordinates all social media and digital technology efforts for the athletic department, including Facebook, Twitter, and Instagram while ensuring contractual fulfillment of IMG partner obligations.
Entirely responsible for the operations of the Junior 49ers Club, which saw a 10% growth, including planning special events, creating monthly newsletters and publications , managing membership, and ordering member gifts.
Create content for on-and off-campus distribution as well as advertisements for internet and print using Adobe Photoshop.
The University of TennesseeChattanooga, TNMarketing and Promotions Graduate Assistant08/2012 to 05/2014
Assisted the Director of Marketing in the development of marketing plans for 17 Division I intercollegiate sports, as well as prepared scripts for volleyball, softball, soccer, wrestling, and basketball.
Responsible for the development, launch and sustainment of Mocs Maniacs social media, (Twitter, Instagram, Facebook, Pinterest, and Vine) which generated a 30% growth each month following implementation with the use of daily promotional posts, interactive countdowns, and game-specific graphics.
Acted as a liaison between athletics and other on-campus departments; including Housing, Chancellor's Office, Alumni Affairs, and more.
Assisted in coordinating game day operations for football, men's and women's basketball, wrestling, softball, and volleyball, and was held accountable for the development and execution of promotional activities.
Served as the coordinator of the Huesman's Huddle Program to develop relationships with 10+ local nonprofits for football ticket donations.
Part of a marketing team that broke the all-time average home attendance records in women's basketball with 2,550 fans, wrestling with 1,261 fans, and also had record crowds in wrestling, volleyball and softball in the 2012-2013 seasons.
The Walt Disney World Parks & Resorts CollegeLake Buena Vista, FloridaIntern01/2012 to 05/2012
Acted as an usher at the ESPN Wide World of Sports for various events including Orlando City Soccer Club, UCA/UDA and Atlanta Braves Spring Training, creating a friendly and welcome environment for fans.
Served in the ESPN Wide World of Sports Box Office selling general tickets as well as utilizing Ticketmaster for Atlanta Braves Spring Training.
Specialized in main entrance operations at Disney's Hollywood Studios, Disney's Animal Kingdom and Epcot; as well as Parade Audience Control at Magic Kingdom.
Provided a fun, energetic, and magical environment while continuously learning the importance of guest service and brand management for one of the nation's most notorious brands.
Clear Channel Communications, IncChattanooga, TNProduction and Promotion Intern08/2011 to 12/2011
Coordinated and co-directed the "Pigskin Patrol" show on WUSY- US 101.
Acted as an initial point of contact at the High Noon Saloon monthly concert for fans.
Responsible for cross-fading songs to ensure a smooth transition on air.
Chattanooga Lookouts: AA Affiliate of the Los Angeles DodgersChattanooga, TNPromotions Intern04/2011 to 09/2011
Coordinated promotional game day activities including giveaways, mascots, in-game activities, first pitches, youth teams, and other game day affairs.
Responsible for ensuring positive customer interactions and game day experience.
Performed various administrative duties including answering 50+ phone calls a day.
Promoted the Chickamauga Chase to the Chattanooga community through flyers and social media.
Organized 100+ volunteers to different race day assignments and developed spreadsheets for volunteer job duties.
Made positive in-person and e-mail contact with all the volunteers before and after the race.
Education
Master of Business AdministrationUniversity of Tennessee at Chattanooga
GraduatedMay 2014University of Tennessee at Chattanooga
Bachelor of Science:Health and Human Performance: Sports Administration Business AdministrationMay 2012University of Tennessee at Chattanooga Softball TeamHealth and Human Performance: Sports Administration Business Administration
Work History
Charlotte Department of Athletics
Chattanooga Department of Athletics
Interests
-40 hours per week for practice, travel, games, community events, and more. Member of the Student Athlete Advisory Committee (2009-11) and Gender Equity Committee (2010-11). Participated in the Friends of Jaclyn program; organizing team functions with a terminally ill child.
Chattanooga, TN Enrolled in a full academic course load each semester earning Dean's List, Athletic Honor Roll, and Southern Conference All-Academic Team each semester while devoting 30-40 hours per week for practice, travel, games, community events, and more. Member of the Student Athlete Advisory Committee (2009-11) and Gender Equity Committee (2010-11). Participated in the Friends of Jaclyn program; organizing team functions with a terminally ill child.
Chattanooga Lookouts: AA Affiliate of the Los Angeles Dodgers
Chickamauga Chase
Charlotte Department of Athletics
Chattanooga Department of Athletics
School Attended
University of Tennessee at Chattanooga
University of Tennessee at Chattanooga Softball Team
Job Titles Held:
Assistant Director of Marketing
Marketing and Promotions Graduate Assistant
Intern
Production and Promotion Intern
Promotions Intern
Volunteer Coordinator
Degrees
Master of Business Administration Graduated May 2014 Bachelor of Science : Health and Human Performance: Sports Administration Business Administration May 2012
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