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analytics director and online marketing director resume example with 8+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Summary

Mr. Claire is a results-focused proactive leader with strengths in communication and collaboration which provide superior skills for working in both team-based and independent capacities. His main passion has been developing analytic reporting tools over the past six years. Each company has utilized his analytic abilities to find KPIs and develop business strategy funnels as well as UI/UX improvements leading to stronger ROI. He has utilized tools such as Tableau, Mixpanel, Google Analytics & Firebase to analyze hundreds of millions of interactions across websites, apps, and text. He also has over 7 million dollars in online ad spend experience and running a publishing department with tens of millions of website page views. These experiences give him extra insight into user behaviors when creating reports for CEOs and top-level management. Executives at Johnson and Johnson, Alcon, and Revance have also utilized his reporting. Being a part of three startups over the last six years has has taught Mr. Claire how to draw out people's opinions, feelings, and ideas on the goals each company was designed to accomplish. Analytics is just the starting point.

Skills
  • Tableau - the world's leading analytics platform
  • Azure Database - Fully managed, intelligent, and flexible cloud database services
  • Google Analytics - The Basic Standard For Web Analytics
  • Google Firebase - App Analytics
  • Mixpanel - Industry Standard Product Analytics Tool
  • Branch - The leading mobile measurement and deep linking platform
  • Braze - A customer relationship management and mobile marketing automation
  • Google Data Studio - Interactive dashboards and automated reports that inspire smarter business decisions
  • Zapier - An online automation tool that connects your apps and services
  • Supermetrics - Builds any dashboard you want by blending data from Facebook, Instagram, Google Ads, Google Analytics, and more
  • Zoho - manages, connects, and automates business processes across organizations.
  • SQL - Certification via Udemy "zero to hero"
  • HTML and CSS - Training via Teamtreehouse.com
  • Python - Introductory training via Udemy.com
  • Google Sheets - A spreadsheet program
  • Adobe XD - Creates realistic prototypes that tell your story and bring the big ideas to life, faster.
  • Adobe Photoshop - Creates beautiful images and graphics
  • Premier Pro - The ultimate video editing software for creating great video content.
Experience
10/2020 to Current
Senior Analyst Scientific Research Corporation Augusta, GA,
  • Implemented Tableau and developed reporting SOPs for multiple divisions within the company including; Health, Ocular, Aesthetics and Dental.
  • Data mapped SQL tables to establish proper reporting protocols while working with an international team on the discovery process.
  • Worked with division heads, managers and employees to evaluate and focus analysis on key areas.
  • Designed data collection and reduction to draw conclusions from data sets.
  • Developed, maintained and presented reports on findings to senior management teams, executives and CEOs.
  • Performed quantitative and qualitative evaluations to measure effectiveness of field programs and operations.
  • Collected and analyzed data to evaluate operational issues and make process improvement recommendations.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our data collection, utilizing findings to increase retention and create a better end user experience.
  • Bridged the Gap between front end developers and backend developers to implement better documentation, naming convention and storage solutions.
01/2019 to 06/2020
Analytics Director and Online Marketing Director AllSocial City, STATE,
  • App Analytics monitoring and interpretation as well as predictive app development mapping based on the data.
  • Leveraged multiple analytic tools to understand pain points and possible solutions to increase engagement, retention and specific actions within apps and websites. This increased the "invite a friend" action from 136 the previous month to over 47,000 the following month.
  • Brought on more than 1.5 Million users to the platform through Facebook, Google, and SnapChat advertising - resulting in over 22 million content impressions within AllSocial.
  • Kept the price per sign-up below $3.00 by balancing U.S. based customers as well as users in India, the Middle East, Asia and Europe.
  • Brought on targeted groups of people based on specific interests - growing multiple specific interest based pages on AllSocial to over 100,000 follower each.
  • Worked in conjunction with Colton Underwood's production team for "Coffee With Colton" to bring over 10,000 followers to his personal page on AllSocial.
  • Developed new ways of connecting people on the app through the use of creative thinking and Adobe XD to establish a realistic working prototype for UI/UX.
08/2015 to 12/2018
Director of Digital Ads & Publication Strategic Media 21 City, STATE,
  • Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts, generating 100,000 dollars a month in revenue.
  • Supported other publishing departments by compiling data via Zapier, Facebook, Google Analytics and compiling the information into Google Drive systems such as Google Sheets/Excel.
  • Helped other departments and my own make better decisions on successful campaigns based on revenue streams and projections.
  • Doubled the number of page views on websites through analyzing data on Google Data Studio and creative thinking.
  • Attained one cent clicks to publishing websites through Google Ads via A/B testing.
  • Managed and worked closely with my team to deliver project requirements, develop solutions and meet deadlines.
01/2014 to 07/2015
Manager of Tires Firestone City, STATE,
  • Assessed and diagnosed customer needs for tires, services and other products, responded to questions and delivered superior service resulting in repeat business.
  • Oversaw service department to monitor diagnosis of tire problems and service.
  • Prioritized daily tasks for service staff to complete work as promised.
01/2012 to 08/2014
Company Owner Mister And Missus Weddings City, STATE,
  • Created a wedding videography business and provided business development, creation of operational procedures and workflow planning.
  • Developed effective business strategies, systems and procedures.
  • Developed business and marketing plans.
  • Shot and edited dynamic marketing videos to bring in new customers.
  • Secured contracts with multiple customers through building relationships with other vendors within the wedding industry.
  • Utilized post production software to maximize storyline.
  • Promoted business through various marketing tools and platforms.
Education and Training
Expected in 08/2012 to to
Bachelor of Arts: Cinematic Arts
Azusa Pacific University - Azusa, CA
GPA:
Expected in 08/2010 to to
Associate of Arts: Liberal Arts And General Studies
San Diego City College - San Diego, CA
GPA:

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Resume Overview

School Attended

  • Azusa Pacific University
  • San Diego City College

Job Titles Held:

  • Senior Analyst
  • Analytics Director and Online Marketing Director
  • Director of Digital Ads & Publication
  • Manager of Tires
  • Company Owner

Degrees

  • Bachelor of Arts
  • Associate of Arts

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