To share my capabilities with a company that can benefit from my expertise in emotive advertising and excel at a job that I am qualified for and enjoy. Experienced Business Development professional who can deliver marketing, branding, creative and communications strategies and tactics for businesses with a focus on agriculture and companion animal industries. Expertise in planning, organizing and overseeing large scale projects with with a highly successful track record managing large-scale projects. Performance driven and hardworking brand strategist and marketing professional with past successful opened territories and channels. Motivated and creative professional with an entrepreneurial spirit. Goal focused with an ability to work in all environments by relating to clients through customer intimacy and empathic advertising practices.
Advertising Account DirectorJan 2000 to Current Walz Tetrick
Accountable for high-level relations for client base which includes; Elanco Animal Health- Global Dairy Business Unit Companion Animal Business Unit Companion Animal National Sales Accounts Elanco Marketing Academy Elanco Channel Partners Elanco Customer Centricity-NPS Elanco Extravaganza BioMicrobics Inc.
Nutra Blend- Drive to Feed the World/Drive to Feed Kids CEVA Poultry and Companion Animal Implementation of Elanco Marketing Plan, strategic intent, key success factors and execution to become a strategic business partner by differentiating product offerings, leveraging the use of relationships with key veterinary influencers to demonstrate and capture value, marketing access and reach and frequency coverage.
Maintain key relationships with influencers through the use of emotional selling skills in an effort to "create a new space" for pipeline technology and practices.
Ensure that the agency is providing excellent service to the client in all key areas: Market.
Account SupervisorJan 1994 to Jan 2001 McCormick Company
Accountable for high-level relations for client base which includes; Tetra-Pak International DeLaval Global WestAgro Animal Health * Create and analyze brand strategies to ensure successful product and service launches thus fulfilling the client's sales, profits and customer base targets for DeLaval products and services throughout the US and Europe.
Prepare and apply strategic plan, branding business and related verticals.
Maintain healthy relationships with the client on a national and global basis.
Developed new business relationships, highly involved in pitches and RFP's.
Developed and oversaw marketing proposals to align with advertising budgets.
Prepared contracts and finalize terms and conditions of advertising services.
Worked closely with media professionals to strategize print, broadcast, radio and Internet branding for use as a platform for advertising.
Regional Account ManagerJan 1990 to Jan 1994 Young and Rubicam
Responsible for 2M-dollar budget for Region II of the Army ROTC program.
Worked intimately with military officers to coordinate brand and messaging.
Responsible for 68 university ROTC programs in 6 states and Puerto Rico.
Extensive travel to create marketing programs for each individual university program.
Assisted in the creation of the ROTC "Smart" book that outlined our branded marketing strategy and goals, to include creative elements.
Worked with ARMY Goldminer teams to assist in meeting recruiting numbers set by the US Army.
B.S, Radio and Television Broadcast1982Kansas State University