Decisive Account Supervisor who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.
Client-facing supervisor responsible for all marketing initiatives for the North Texas and Greater Texas Ford Dealers.
Plan, develop, execute all communication strategies including media, creative, sponsorships, direct response programs and experiential marketing.
Responsible for program output, provides supervision, perspective and leadership in the development of the highest quality product.
Overall management of communication/marketing programs and coordination of agency services.
Ensuring that communication programs are in line with overall brand direction and strategies.
Ensure that communication programs are executed in accordance with client needs and wants.
Acts as liaison between support functions and the client.
Monitor work of account management team and provide appropriate direction.
Communicates all major activities and plans to appropriate agency management and account group numbers.
Development of client presentations.
Works with account team to create an environment where account staff and support groups working on their line of businesses feel challenged, valued, and feel that they are dealt with in a fair and consistent manner.
07/2012 to 08/2014
Senior Account ExecutiveIheartmedia, Inc. – Omaha, NE,
Primary day-to-day client liaison on marketing communications with responsibility for building strong client/agency relationships based on achieving goals of client's marketing objectives in an efficient and effective manner Supervise and direct account staff to ensure communications meet budget and schedules for internal/client approvals, close dates with the media, and/or drop fulfillment dates Manage corporate sponsorships with professional sports affiliations throughout New England Establish and maintain sound business relationships with clients and vendors through personal credibility Maintain understanding of media and production schedules and rationale behind them Responsible for gathering materials for competitive communication review and maintaining strong understanding of the competitive landscape of client's business Leader in strategic development of marketing plans to grow business as well as generate incremental billings and income.
10/2011 to 07/2012
Account Executive / Media PlannerPublicis Groupe Sa – Detroit, MI,
Planned and managed integrated media campaigns at local and national levels for multi-million dollar accounts Planned and presented integrated campaigns including media, creative and public relations tailored specifically to each client and their needs Managed all media and creative project aspects to ensure delivery on time, in budget, and on strategy Provided clients with competitive updates and maintained a comprehensive understanding of Blitz's clients as well as new and seasoned competitors to support new directions, reinforce current media tactics and evaluate the marketplace Researched and developed insights for new business pitches with track record of success using Stradegy through Kantar Media Served as the day-to-day contact for public relations and creative agencies that fell under Blitz's connections model to ensure all clients' needs were exceeded in house Ensured all work met brand guidelines, objections, strategies and standards Manager of Account Coordinators Blitz Award Winner 2012, http://vimeo.com/42573978.
11/2009 to 10/2011
Account CoordinatorKohler – IN, State,
Collaborated with the Account Directors and Media Planners in development of campaign strategies and execution of all media plans.
Served as the point of contact and liaison between clients and internal departments including broadcast, interactive, search, print, out of home, accounts receivable, accounts payable and reconciliation.
Prepared and presented media plans, media buys and new business pitch finding using Excel, PowerPoint and with the help of syndicated research tools.
07/2008 to 11/2009
Sales AssistantKatz Media Group Christal Radio – City, STATE,
Maintained agreements, schedules and promotions between advertising agencies and radio stations.
Assisted the Account Executives with preparing presentations through research and rating systems.
Received the companywide Sales Support Award for the Second Quarter of 2009.
Education
Expected in
Bachelor of Arts: Communication Michigan State University - East Lansing, MI GPA: Specialized in Mass Media, Spanish May 2008 Communication Specialized in Mass Media, Spanish May 2008
Expected in Aug 2014
Intensive Spanish only study abroad program geared towards language majors Jan-May 2007
ACTIVITIES
Pure Barre Boston: University of Virginia - Valencia, GPA: Vice President of Membership, Sigma Kappa Sorority Jan Vice President of Membership, Sigma Kappa Sorority Jan
Expected in Dec 2006
: Michigan State University - , GPA: Communications 100, Public Speaking
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School Attended
Michigan State University
University of Virginia
Michigan State University
Job Titles Held:
Account Supervisor
Senior Account Executive
Account Executive / Media Planner
Account Coordinator
Sales Assistant
Degrees
Bachelor of Arts
Intensive Spanish only study abroad program geared towards language majors Jan-May 2007
ACTIVITIES
Pure Barre Boston
