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Talented marketing account manager with excellent client oversight, issue resolution and relationship building skills. Highly effective at maximizing repeat business opportunities.
- Relationship building
- Strategic planning
- Account and order management
- Market forecasting
- Research and analysis
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- Project management skills
- Sales reporting
- Process improvement
- Project implementation
- Time management
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05/2021 to Current Account Manager Zoominfo – Bellevue, WA,
- Manage client relationships and engagements to understand their marketing goals and business objectives, KPIs and goals.
- Lead internal and client-facing cross-service line meetings and presentations.
- Facilitate team collaboration to develop digital marketing approaches.
- Identifying learnings to be applied across channels to optimize results.
- Provide strategic recommendations of how to allocate client budget toward relevant services in accordance with business goals.
- Develop account growth sales strategy, nurturing and evolving it as appropriate.
- Track and analyze sales pipeline using HubSpot CRM.
- Create proposals for new opportunities from key accounts.
- Lead the sales process for key accounts including opportunity identification, discovery meetings, proposal presentations, contract execution, and client communication.
07/2020 to 04/2021 Account Manager - Consulting 1-800-Flowers.Com, Inc. – Savannah, GA,
- Worked directly with client and sales team in the continuous care retirement community industry to understand initiatives, make recommendations and handle project implementation to meet deadlines.
- Communicated direct mail drop dates, ad run dates, online and digital marketing launch dates to sales team and client.
- Prepared and managed expenses and budget based on proposals.
- Worked closely with digital team members to design campaigns that included SEO, PPC, social and blog content.
- Created briefs and interacted with creative director and production to produce print ads and direct mailers.
- Interfaced with traffic/creative for project schedules, production and specifications.
- Developed quarterly marketing reports and analytics reports for campaign feedback.
07/2018 to 03/2020 Account Manager Fidelity National Information Services – Houston, TX,
- Increased client revenue by creating effective advertising campaigns for key accounts.
- Developed placement strategies of online media banners and video ads to drive highest view-ability for desktop and mobile applications.
- Cultivated client relationships in entertainment and office verticals to promote repeat retailer business.
- Managed up to fifteen projects for fifteen accounts on three different publisher websites simultaneously.
- Enhanced online presence to take advantage of retailer promotions and seasonal marketing.
- Updated account plans based on changing markets, customer conditions and competitor activity.
- Supervised collaboration of legal, creative, technical and campaign management teams, ensuring timely campaign launches with successful click thru rates and high return on ad spend.
08/2015 to 07/2018 Account Manager FIDELITY INFORMATION SERVICES – City, STATE,
- Engaged with sales and clients to execute media campaigns that drove client revenue and exceeded client expectations.
- Adopted best practices and implemented changes to improve process and reduce waste.
- Served as internal consultant on platform capabilities and diverse targeting methods.
- Monitored metrics and performance of campaigns.
- Connected and collaborated with internal departments to troubleshoot and resolve campaign issues.
- Executed multi-faceted programs flawlessly for complex high-revenue retail accounts.
- Maintained and reviewed campaigns for top quality and compliance standards.
03/2011 to 08/2015 Client Relations Representative Company Name – City, State,
04/2013 to 08/2015
- Advocated for 50 financial institutions, resolving operational issues and inquiries.
- Ensured high client satisfaction by establishing and maintaining positive relationships.
- Investigated and researched with internal departments to resolve problems, questions and concerns.
- Trained and navigated clients through online portal and trouble-shooted errors.
- Understood goals of clients; proposed purchase of new innovative products, assisted with enrollment and product information, trained on existing products and analyzed reporting.
- Responded to account inquiries regarding payments, finance charges, fees and assisted with parameter and bill code changes.
ScoreCard Implementations Coordinator
12/2011 to 04/2013
- Responsible for overseeing initiation, prioritization and execution of high-profile ScoreCard loyalty rewards programs simultaneously.
- Primary contact responsible for maintaining communication, customization of program and ensuring overall client satisfaction.
- Managed collaboration of all internal and external teams including IT, web design, product, legal and specialized employees of ScoreCard team to ensure accurate implementation.
Retail Rewards Representative
03/2011 to 12/2011
- Provided in-depth customer service support to merchants regarding contracts for Bank of Montreal, Airmiles Rewards Program and assisted in French customer support.
- Trouble-shooted and tested platforms, created, organized and stream-lined processes for new program.
- Compiled financial research for upper management to aide in profitability decisions about program.
- Promoted to ScoreCard Implementation Coordinator.
Expected in 2000 Bachelor of Arts:
Eckerd College - St. Petersburg, FL
GPA:
Field of Study: Modern Languages, International Business
Certified Digital Marketing Professional 2021; Digital Marketing Institute
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