Account Manager Resume Example

Director of Sales and Marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

• Develops and implements strategic marketing plans and sales plans as well as forecasts to achieve objectives for products and services
• Develops and manages sales/marketing operating budgets
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
• Establishes and maintains relationships with industry influencers and key strategic partners
• Guides preparation of marketing activity reports and presents to executive management
• Establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events
• Directs sales forecasting activities and sets performance goals accordingly
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
• Analyzes and controls expenditures of division to conform to budgetary requirements
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
• Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans

• Aggressively prospect, develop, and close leads using a variety of sources
• Work directly with businesses to discuss and understand their needs and then develop customized solutions to drive leads to their business
• Own entire sales process from prospecting to completion of the sale
  Ability to utilize technology to engage clients
• Meet and exceed individual daily, weekly and monthly sales goals

• Developed and maintained relationships with top decision-makers in key accounts
• Identified and targeted new customers in theterritory
• Completed detailed customer profiles and plans
• Understood dealer/distribution network and, when conflicts arose, worked collaboratively with Dealer Sales Managers to meet Precor's overall sales objectives
• Prepared sales forecasts and reports showing sales volume, potential sales, and areas of opportunity within territory
• Identified key accounts / geographic areas or markets not currently serviced by Precor or its commercial dealers
• Researched market trends and develops leads for new products
• Developed and presented plans, programs and strategies that ensured Precor met its revenue and market share growth targets
• Worked with Commercial Sales Director to set performance goals and develop leading indicators to measure performance
• Managed business plans to ensure revenue and profit targets were achieved
• Regularly communicated sales objectives and results to Commercial Sales Director