Seasoned client relationship leader with 15 years of experience in account management and digital planning and activation. Demonstrated ability to lead teams, build senior level client relationships, and deliver against business outcomes. Ability to employ and inspire transformational account management practices and positively impact long-term customer retention and revenue growth. Creative problem-solver with career focus on marketing strategy and insights planning.
Client management and relationship building
Content strategy and planning
Capability leadership and vision
Team Management and mentoring
Consultative problem solving
Internal and external communication
Full-time study abroad student for one year, 2004
Alpharetta, GA, 01/2014 - Current
Founded account management team and provide leadership across key territories; Established as content strategist and insights lead for company
- Manage most strategic accounts primarily across financial services, technology, B-to-B, travel, and entertainment verticals. Achieve 60-80% retention year-over-year and $2.1MM in upsell revenue to date
- Lead creation of mobile display, native, and video content best practice insights to provide partners directives for highest probability of audience engagement. Owned a $1MM content partnership and learning agenda for a major retail bank, resulting in 2x engagement and actionable optimizations to apply across paid and owned channels
- Manage 4 Account Managers who cover Mid-West, East, and International sales territories. Set and ensure attainment of target goals by each direct report. Train managers and provide ongoing mentorship to ensure career and client success
- Define Account Management roles and processes that enable Flipboard to scale team and improve manager efficiency; Collaborate cross-functionally across sales, strategy, research, engineering, creative services, and ad operations on identifying new ad products, streamlining processes and enhancing the client experience
- Facilitate insights-driven feedback to sales team after campaigns end through maintenance of a repository for all managers to outline main KPIs and key results, leading to case study creation to help inform future business opportunities and RFPs
City, STATE, 10/2010 - 12/2013
Team lead on Bank of America Wealth Management business units (03/12-12/13) and assisted in Media AOR role of setting cross-channel strategy and budget for Mead Johnson (10/10-03/12)
- Worked closely with both internal cross-departmental team members and external agency partners to ensure cohesive efforts and communication in the development of 360 marketing programs; Created vision and development of U.S. Trust's $10MM content marketing campaign
- Built mid-level client relationships through establishing myself as go-to lead on media plan strategy and financial management
- Consulted with media publishers on website and ad product enhancements, such as targeting and reporting capabilities, website content layout, and rich media specifications in order to increase consideration for partnership
- Oversaw the negotiations and presentations of digital strategy and media plan recommendations for both U.S. and local market programs, several of which represented $5MM+ in budget
- Managed 10 Associate Media Planners/Media Planners through delegating workload, setting up proper training, and ensuring career goals were set and attained
City, STATE, 08/2005 - 09/2010
An eager, inquisitive, detail-oriented, entry-level media professional who was recognized and promoted twice within 2 years for outstanding client service, strong campaign management, and effective negotiation skills yielding YoY CPM efficiencies
- Developed a very strong working knowledge of the planning, buying, and execution processes for awareness and direct response performance-based campaigns across multiple CPG clients, including Kraftfoods and Heineken
- Autonomously managed the execution and delivery of several media campaigns, including an award-winning custom content portal partnership
- Owned the creation and maintenance of media department process documentation
- Managed 5 Associate Media Planners / Media Planners by setting SMART goals, conducting yearly reviews, and overseeing work quality
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Resume Overview
School Attended
- Villanova University
- London School of Economics and Political Science
Job Titles Held:
- Account Management and Content Strategist Lead
- Media Supervisor
- Associate Media Planner / Media Planner / Senior Planner
Degrees
- Bachelor of Science
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