Account Executive Resume Example

  Project Lead & Client Relationship Management:

• Oversaw projects from concept to completion and maintained communications with client/internal agency team/outside vendors on daily basis, ensuring project deliverables on time, on budget and exceeding client expectation; gained 100% client satisfaction over all projects; proven result of 20% annual sales increase for client's business while minimizing their marketing costs
• Authored reports, market trends and data insights after diligent research to make proactive recommendations to advance multicultural business initiatives; secured additional budgets from clients after successful advertising campaigns

  Media Buyer & Multicultural PR Specialist:

• Planed, implemented and monitored million dollar media buy across print, digital, TV, radio & OOH; managed effective storytelling that generated excellent media coverage/PR results with minimum budget
• Acted as a subject matter expert on APIA multicultural communications

  Digital/SNS Campaigns & Initiatives:

• Create quality content and built strong social media presence: 20% organic increase in FB likes; generated high conversion rate for paid social campaigns
• Revamped e-newsletters: achieved 50% subscriber increase; 50% open rate compared to an industry average of 12%
• Created B2B & B2C Youtube channels that delivers high-performance, sales-driven contents

  New Business Development:

• Conducted extensive research and analysis, and lead proposal development for new business pitching

  Global Sourcing:

• Managed global purchases on promotional items with over 30 oversea vendors to drastically lower costs and increase profitability; managed research, sampling, mass production, freight shipping fulfillment, customs brokerage and Escrow coordination.

Production Coordination for Award-winning TV Commercials, Youtube Videos, Radio Spots & Collateral

• Supported Marvel franchise team in the development & execution of Marvel-related promotions with a focus on supporting licensing and merchandising sales; implemented franchise marketing initiatives via social media, TV, interactive network, publishing, eDM, etc by providing contents and consumer education of Marvel Universe/characters/storylines
• Facilitated cross-License of Brand (LOB) communications within Consumer Products department by compiling weekly Marvel updates, assisting in creating Marvel quick-fact decks/multi-media materials
• Worked with external vendors in Marvel-related production, event set-up, mobile gaming/ microsite production
• Tracked product development progress, monitored OPA process & generated weekly SKU updates and reports for cross-LOBs
• Assisted in preparing quarterly licensee meetings, trade shows, comic cons, consumer events & managed on-site operation; arranged Spider-Man M&G at consumer events
• Collaborated with retail/e-commerce partners (Wal-Mart, ToysRus, Taobao.com, shopping malls, etc.) on promotional events by arranging merchandise display and points of sale
• Served as a liaison between Consumer Product department and TV/Digital Network departments in building an extensive Marvel merchandise presence with Disney China's local TV programs