Project Lead & Client Relationship Management:
- Oversaw projects from concept to
completion and maintained communications with client/internal agency
team/outside vendors on daily basis, ensuring project deliverables on time, on
budget and exceeding client expectation; gained 100% client satisfaction over
all projects; proven result of 20% annual sales increase for client's business
while minimizing their marketing costs
- Authored reports, market trends and data
insights after diligent research to make proactive recommendations to advance
multicultural business initiatives; secured additional budgets from clients
after successful advertising campaigns
Media Buyer & Multicultural PR Specialist:
- Planed, implemented and monitored million
dollar media buy across print, digital, TV, radio & OOH; managed effective storytelling that
generated excellent media coverage/PR results with minimum budget
- Acted as a subject matter expert on APIA multicultural communications
Digital/SNS Campaigns & Initiatives:
- Create quality content and built strong social media presence: 20%
organic increase in FB likes; generated high conversion rate for paid social
campaigns
- Revamped e-newsletters: achieved 50%
subscriber increase; 50% open rate compared to an industry average of 12%
- Created B2B & B2C Youtube channels
that delivers high-performance, sales-driven contents
New Business Development:
- Conducted extensive research and analysis,
and lead proposal development for new business pitching
Global Sourcing:
- Managed global purchases on promotional
items with over 30 oversea vendors to drastically lower costs and increase
profitability; managed research, sampling, mass production, freight shipping
fulfillment, customs brokerage and Escrow coordination.
Production Coordination for Award-winning TV Commercials, Youtube Videos, Radio Spots & Collateral