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Account Executive Resume Example

Resume Score: 90%

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ACCOUNT EXECUTIVE
Summary
Creative, committed and analytic marketing professional with close to five years' agency experience and a proven track record of successful campaigns in serving clients from entertainment, consumer products industries and public sectors. Recognized for being detail-oriented, diligent, results-driven and tech-savvy with solid and thorough knowledge of integrated marketing & communications. Multi-tasker who is able to manage time-sensitive projects with multi-million dollar budgets in a fast-paced environment. 
Experience
01/2016 to Current
Account ExecutiveImprenta Communications Group - Pasadena, CA
  • Manages and executes campaigns for Fortune 500 companies, foundations, statewide/local ballot measures, candidates and causes on their PR, community outreach, public education, branding, advertising and marketing needs.
  • Leads digital campaigns for multiple clients including front-end design for 4 websites.
  • Implements multicultural outreach campaigns to diverse communities from research, planning, creative, execution to reporting.
  • Grows and maintains day-to-day contact with clients including Covered California, Frontier Communications, PG&E, The California Endowment, Health Net, LA City Council, etc.
12/2012 to 12/2015
Senior Account ExecutiveMIW Marketing & Consulting Group - Torrance, CA

  Project Lead & Client Relationship Management:

  • Oversaw projects from concept to completion and maintained communications with client/internal agency team/outside vendors on daily basis, ensuring project deliverables on time, on budget and exceeding client expectation; gained 100% client satisfaction over all projects; proven result of 20% annual sales increase for client's business while minimizing their marketing costs
  • Authored reports, market trends and data insights after diligent research to make proactive recommendations to advance multicultural business initiatives; secured additional budgets from clients after successful advertising campaigns

  Media Buyer & Multicultural PR Specialist:

  • Planed, implemented and monitored million dollar media buy across print, digital, TV, radio & OOH; managed effective storytelling that generated excellent media coverage/PR results with minimum budget
  • Acted as a subject matter expert on APIA multicultural communications

  Digital/SNS Campaigns & Initiatives:

  • Create quality content and built strong social media presence: 20% organic increase in FB likes; generated high conversion rate for paid social campaigns
  • Revamped e-newsletters: achieved 50% subscriber increase; 50% open rate compared to an industry average of 12%
  • Created B2B & B2C Youtube channels that delivers high-performance, sales-driven contents

  New Business Development:

  • Conducted extensive research and analysis, and lead proposal development for new business pitching

  Global Sourcing:

  • Managed global purchases on promotional items with over 30 oversea vendors to drastically lower costs and increase profitability; managed research, sampling, mass production, freight shipping fulfillment, customs brokerage and Escrow coordination.

Production Coordination for Award-winning TV Commercials, Youtube Videos, Radio Spots & Collateral

04/2010 to 07/2011
Marvel Franchise Coordinator · Retail, Sales and Marketing, Disney Consumer ProductsThe Walt Disney Company - Shanghai
  • Supported Marvel franchise team in the development & execution of Marvel-related promotions with a focus on supporting licensing and merchandising sales; implemented franchise marketing initiatives via social media, TV, interactive network, publishing, eDM, etc by providing contents and consumer education of Marvel Universe/characters/storylines
  • Facilitated cross-License of Brand (LOB) communications within Consumer Products department by compiling weekly Marvel updates, assisting in creating Marvel quick-fact decks/multi-media materials
  • Worked with external vendors in Marvel-related production, event set-up, mobile gaming/ microsite production
  • Tracked product development progress, monitored OPA process & generated weekly SKU updates and reports for cross-LOBs
  • Assisted in preparing quarterly licensee meetings, trade shows, comic cons, consumer events & managed on-site operation; arranged Spider-Man M&G at consumer events
  • Collaborated with retail/e-commerce partners (Wal-Mart, ToysRus, Taobao.com, shopping malls, etc.) on promotional events by arranging merchandise display and points of sale
  • Served as a liaison between Consumer Product department and TV/Digital Network departments in building an extensive Marvel merchandise presence with Disney China's local TV programs
Education
2013
Master of Arts: Public AdministrationUniversity of Southern California - Los Angeles, CA, USA
Major GPA: 3.91; 2011-2013 USC Price School Dean's Merit Scholarship

2011
Bachelor of Arts: English Language and LiteratureFudan University - ShanghaiChina
2007-2011 Renmin Scholarship; Minor in International Trade and Economics
Skills
  • Website development (HTML, CSS, Adobe Dreamweaver, Wordpress) – Intermediate
  • Graphic design (Adobe Creative Suite Photoshop & Illustrator) – Intermediate
  • Video editing (Final Cut Pro X & Motion) – Entry-level
  • Office productivity (MS Office & Mac iWork) – Advanced
  • Data analysis (SAS, STATA, spreadsheet-based modeling) – Moderate
  • Languages: Chinese/Mandarin – Native
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Imprenta Communications Group
  • MIW Marketing & Consulting Group
  • The Walt Disney Company

School Attended

  • University of Southern California
  • Fudan University

Job Titles Held:

  • Account Executive
  • Senior Account Executive
  • Marvel Franchise Coordinator · Retail, Sales and Marketing, Disney Consumer Products

Degrees

  • Master of Arts : Public Administration
    Bachelor of Arts : English Language and Literature

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