Accomplished marketing executive with invaluable agency experience in the beverage industry and consumer packaged goods. Recently completed MBA from the University of Colorado Denver in 2013 with Business to Consumer Marketing Specialization Account Management and Client Service Marketing Strategy Pricing Negotiations Vendor Relationship Management Marketing Plan Development Consumer Behavior Budget Analysis Brand Identity Account Strategy and Planning Sales Team Management Market Research Email Marketing and Social Media Project Management Digital Marketing Customer Service and Retention
Account Executive Account Manager January 2006 to January 2014ImageSeller, LLC － Denver, CO
Brown-Forman Team Provided marketing strategy and execution for clients in the consumer packaged goods, manufacturing, entertainment, and transportation industries; key clients included Brown-Forman, RTD, Gates Corporation, and WWE Live Events Identified client needs and expectations and utilized internal and external resources to provide customized branded solutions.
Executed national promotional marketing, branded merchandise, and point of sale campaigns Coordinated all internal workflow traffic from client to creative to production to ensure all crucial deadlines were met Managed online customer loyalty retention programs with annual billings that ranged from $250K - $500K Sourced merchandise and produced innovative, targeted, market specific event deliverables and promo materials; monitored promotional campaign performance and downloaded team post-mortem on future optimization strategies.
Oversaw multi-million dollar inventory across multiple brands and generated detailed weekly budget reports for clients Developed all client presentations, proactive idea and competitive insight presentations, product and client briefs; led weekly status update meetings to review deadline projections, potential projects pipeline, new client business Exceeded revenue goals and projections by 20% for the Business Development Group in 2012, 2013, and 2014 Supervised up to three junior level team members while managing multiple brands simultaneously of various size and scope; trained interns and new employees on cross-functional internal processes that included Account Management, Sourcing, Project Tracking, Purchasing, and Invoicing Managed brands that included Jack Daniel's, Gentleman Jack, Southern Comfort, Finlandia Vodka, Tuaca, Woodford Reserve, Korbel Champagne, Home Advisor, Gates Corporation and Cheeseburger in Paradise Restaurants Maintained and updated ImageSeller's custom web based project management tracking system (BrandTrax).
Promotional Marketing Representative January 2005 to January 2006Direction Tour Promotion － Denver, CO
DEW Action Sports Tour, Frontier Airlines, Beck's Beer, Toyota, Crocs, AVP Volleyball Events Supervisor for street and guerilla marketing efforts, brand ambassador for promotional marketing events Educated consumers on targeted brand messaging, distributed promotional merchandise and product samples Created regional brand awareness for product launches, conducted demonstrations, bartended at promotional events Generated sales leads and potential new customers through positive brand reinforcement with key audiences.
Account Service Intern January 2005The Integer Group － Denver, CO
Proctor & Gamble Developed Point-of-Sale advertising, marketing, and direct mail pieces for Clairol Hair Color, Herbal Essences, and Pantene Coordinated account team meetings, organized client presentations, drafted and distributed internal creative work orders Worked closely with Creative Director and Account Supervisor to expedite client approvals and creative revisions Researched and analyzed competitive brands and other data related to client markets, industry trends and consumer preferences Compiled all conference call and team meeting recap reports, assisted in development of creative briefs.
Public Relations Intern January 2004Ogilvy Public Relations Worldwide Sun Microsystems － Denver, CO
Assisted in tracking PR activity for Sun's Business-to Business and Storage Networking Solutions ventures.
Tracked daily internet coverage, created competitive intelligence emails, organized press kits.
Circulated weekly summary and analysis reports, updated editorial calendars, drafted PR pitch emails for Tech events.
Student Intern January 2003Karsh & Hagan McDonald's® － Denver, CO
Collaborated and executed regional launch of McDonald's 2003 "I'm lovin' it" ad campaign.
Organized local promotional events, prepared client presentations, engaged in local Guerilla marketing efforts.
Supported account executives, account coordinators and internal creative team on various client campaigns.
Master of Business Administration : Business to Consumer Marketing, 1 2013University of Colorado Business School － Denver, COBusiness to Consumer Marketing
Bachelor of Science : Advertising, 1 2004University of Colorado Leeds School of Business － Boulder, COAdvertising
Bartender/Bar Manager at Sports Authority Field for all Denver Broncos home games (Last 5 seasons)
Co-Ed Competitive Soccer and Flag Football, Snowboarding, Hiking 14ers, Mountain Biking, Camping
Charity 5K Races, Rugged Maniac, Polar Plunge, Denver Rock N Roll Half Marathon, Tri For The Cure
Traveling and visiting new places, anywhere and everywhere
INTERESTS/ACTIVITIES Bartender/Bar Manager at Sports Authority Field for all Denver Broncos home games (Last 5 seasons) Co-Ed Competitive Soccer and Flag Football, Snowboarding, Hiking 14ers, Mountain Biking, Camping Charity 5K Races, Rugged Maniac, Polar Plunge, Denver Rock N Roll Half Marathon, Tri For The Cure Traveling and visiting new places, anywhere and everywhere