Passionate and enthusiastic leader with the proven experience, ability, and desire to win new accounts and manage the existing business in an entrepreneurial and customer focused manner. Extensive sales and sales management experience in Beer, Carbonated, Still, and Tobacco categories. Led Distributor Teams in DSD segment and in the On-Premise market for Alcoholic and Non-Alcoholic Beverages. Utilized solution and consultative selling to consistently exceed sales goals and meet customer needs while managing an ever-changing business environment.
Account Executive02/2014 － CurrentDigital Solutions
Mlive Media GroupSouthfield, MI
Specialization in B2B marketing, focusing efforts on finding a Company's true needs, challenges and goals through a targeted discovery meeting and crafting a comprehensive marketing program to meet or exceed the Client's pre-defined goals.
Experienced in calling on C-Level Executives and above to determine needs and goals Key member of the strategy process being routinely tasked to assist other offices to provide insight on difficult or unique challenges faced by clients or potential clients.
Assigned high profile accounts that are in trouble with the expectation that my style of management will save the accounts.
Experiencing 100% retention Manage existing accounts with a focus on constant campaign optimization, ROI determination, and using market intelligence to target upsell opportunities.
Google Ad Word Certified.
Digital Solutions Specialist09/2013 － 02/2014Search OpticsFerndale, MI
Focus on prospecting and winning new business with General Motors and Chrysler dealers.
Utilized our best in industry Cost Per Lead, increased visibility for in-market buyers and customer needs to tailor a digital solution and implemented and managed a digital advertising campaign for the client.
High touch account management.
Conducted detailed business reviews outlining the Digital Ad Campaign's ROI, Cost Per Lead, Conversion Rates, and Lead generation at least twice per month.
Grew existing revenue base by $120,000.
Currently in charge of over $600,000 billable revenue per year.
Expand Search Optic's footprint in existing clients by upselling Digital Ad Packages with value-added services to meet customer's needs and increase billable revenue.
Market Development Manager10/2010 － 06/2013Coca-Cola RefreshmentsHighland Park, MI
Consistently exceeded sales goals in both volume and gross profit calling on Foodservice accounts in Workplace, Health/Hospital and large Amusement/Recreation Accounts Project manager tasked with providing an organized, efficient, and profitable execution of Coca-Cola's involvement in the Detroit Grand Prix, Downtown Hoedown, Electronic Music Festival, and the Orion Music Festival.
Consistently met and exceeded goals in both Fountain and Bottle/Can new business acquisition.
Hunted for incremental business opportunities in existing accounts by probing the needs of the customer and then responding with a clear plan to meet those needs.
Developed long-term relationships and trust with key customers that positioned myself as the category expert.
Collaborated extensively in a team environment between multiple departments, sometimes located in different states, to achieve the desired outcome of 100% customer satisfaction.
Utilized Economic Analysis model to determine the level of financial investment in accounts for a given time frame.
This included asset installation coupled with contractual payments that were either time or product based.
District Lead08/2007 － 09/2010Coca-Cola EnterprisesHighland Park, MI
Responsible for the management of 7 direct reports.
Actively coached representatives through in market collaboration.
Utilized time management and organization skills to cover vacant sales routes that included Wal-Mart, Meijer, Kroger, Target, independent and national convenience retailers, and Independent grocery stores throughout Metro Detroit while managing special projects simultaneously.
Sold in and managed shelf, aisle and cooler resets throughout the Metro Detroit area.
Management of Customer Marketing Agreements in several geographies.
This merchandising initiative was key to ensuring Coca-Cola's competitive presence in the market.
Cold Drink Account Manager11/2005 － 08/2007Coca-Cola EnterprisesHighland Park, MI
Drove sales and increased volume 9.6% from 12/2006 to 12/2007 by targeting key customers with incremental equipment and resources and by improving product mix.
Leader in the Metro Detroit Sales Center in volume for the two highest gross profit categories for T3 2007.
Achieved this by placing high profit generating energy drink coolers and resetting existing equipment to accommodate multiple packages.
Extensive daily merchandising of cold equipment, displays, and point-of-purchase areas in order to maximize customer engagement.
Sales Supervisor01/2004 － 09/2005Gerry's Distributing Co. Miller Brewing, Coor's Brewing, Craft BrewsPort Huron, MI
Directed strategy and goals for 3 direct reports and 300 accounts over a 3 county territory.
This strategy included focusing on grocery chains (Super-K, Wal-Mart, Meijer, Kroger, VG's) to initiate and build relationships, gain customer trust and improve overall competitive presence in the account.
Focused on high volume On-Premise outlets to gain draft handles, special promotions, and key POS placements to promote Miller Brewing Co brands.
Achieved 1st place in the State of Michigan for overall market conditions by focusing on product, price and placement.
Positioned the company as a Category Expert in the field of alcoholic beverages by utilizing business reviews, making national and local trends relevant to the customer, and market research to enhance the customer's profitability, as well as, our position in that outlet.
Sales Representative04/2002 － 12/2003Gerry's Distributing Co. Miller Brewing, Coor's Brewing, Craft BrewsPort Huron, MI
Responsible for an existing route that encompassed 90+ accounts and achieved a +10% turnaround in the.
Last nine months of 2003.
Finished the year +4% (+$59,000) after reversing a -6% (-$147,000) opening trend.
Personal territory sales results outpaced company performance by 6%.
Managed independent as well as national accounts, which included CVS, Rite Aid, Meijer, Kroger, VG's, and IGA.
Executed against national account priorities in all accounts.
Territory Sales Manager02/1999 － 02/2002Philip Morris USALivonia, MI
Responsible for driving sales and increasing share of PM cigarette brands utilizing Solution Selling practices while maintaining the core values of Integrity, Trust, and Respect.
Exceeded Retail Leaders volume penetration goals in 2001 by 2%.
This resulted in being able to cover over 90% of volume with PM USA merchandising program.
Managed a $400,000 to $500,000 annual budget to reimburse stores for their promotional activities on behalf of Philip Morris.
BBA:Western Michigan University - MarketingMarketing
State of Michigan CDL-A Commercial Drivers License Google AdWord Certified Classified - Unclassified Classified - Unclassified :