SKILLED ACCOUNT DIRECTOR IN MARKETING WITH A FOCUS ON FUNDRAISING.
Driven professional with 12 years of experience with a background in marketing for non-profit businesses both nationally and internationally. Knowledge in developing integrated marketing campaigns which resulted in year-over-year revenue growths and cultivating strong relationships with clients – including high-level directors and executives. Excellent planning and decision making abilities with a creative eye for detail.
Skills
Administrative duties
Budgets
Concept
Conferences
Contracts
Fundraising
Logistics
Marketing strategies
Research
Customer relationship management
Profitability knowledge
Marketing understanding
Project management
Microsoft Office
Experience
05/2011 to Current
Account Director Rightpoint – Boston, MA,
Oversee and facilitate the development and implementation of marketing strategies for new and existing clients, while creating a strong and valuable partnership.
Clients include hospitals, educational facilities from K-12 grades and universities, environmentally-focused organizations, Social services organizations, and humanitarian relief organizations.
Serve as the day-to-day contact for fundraising programs for 10+ clients.
Spearhead all planning activities from concept to execution for various size non-profit clients with budgets starting from $5,000 up to $450,000 budgets; including the development of campaign briefs, timelines, copy review, creative review, and approval.
Develop and lead complex and integrated mail campaigns – overseeing 60+ mailings annually.
Responsible for analyzing results, and offering insights to senior account directors to help drive strategies.
Conduct major donor outreach mailings which resulted in reinstating lapsed donors and increasing revenue by 62%.
Perform comprehensive research on the current marketing environment, including competitors, trends, industry news, and other parameters for the use of planning/implementing of successful campaigns.
Promoted from within company two times from the original role as an administrative assistant to a junior account representative to now an account director.
Strengthened online presence to capitalize on emerging trends.
Developed and implemented advertising strategies to drive substantial growth.
05/2009 to 06/2009
Administrative AssistantMedstar Research Institute – Ellicott City, MD,
Implemented marketing strategies such as cold pitches to acquire new customers, resulting in many new clients signing on.
Worked closely with executive staff members: President and SVP of Development to make sure all of their needs are met in a timely and professional manner; resulting in both being able to become more organized and being able to dedicate time to focus on clients.
Perform logistics for conferences nationwide on an annual basis.
Facilitated networking events such as workshops and the annual Christmas parties.
Conducted research using various media sources to obtain relevant data for staff requirements.
Arranged travel and hotel accommodations for international and domestic business meetings and trips.
Developed administrative processes to achieve organizational objectives and improve office efficiency.
Organized and maintained filing and document management systems by coordinating, archiving and purging files.
Directed customer communication to appropriate department personnel.
03/2006 to 10/2006
Office ManagerStantec Inc. – Naples, FL,
Supervised administrative duties: faxing, copying, keeping filing system current, handling incoming and outgoing mail, switchboard operations, performing inventory, and assisting customers.
Assisted company President with day-to-day efforts, which resulted in company permits being expedited with the Department of Transportation, Department of Environment Protection, and Department of Buildings.
Drafted contracts, created invoices, performed bookkeeping using the QuickBooks program, and scheduled inspections for residential and commercial properties.
Handled scheduling and managed timely and effective allocation of resources and calendars.
Oversaw day-to-day office operations, including receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
Culled knowledge of federal and state-level mandates to assess compliance across areas of operation.
Managed office inventory and placed new supply orders.
Education and Training
Expected in 2008
Bachelor of Business Administration Degree: Marketing Berkeley College - New York, NY GPA:
Accomplishments
Promoted to Jr. Account Director from an Administrative Assistant due to my diligent work and showcasing my tenacity to never settling for less, which now resulted in me being a full-fledged Account Director leading multiple accounts.
Promoted from Part-Time Administrative Assistant to Full-Time Employee, in less than a month.
Consistently maintained high customer satisfaction ratings.
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