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Account Director Resume Example

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(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Dynamic and resourceful digital advertising professional with nearly 10 years of communications planning, managing, and executing strategic, multi-channel marketing campaigns.

Strong background in digital strategy including implementation, digital environments, maintenance, tech platform, full stack development, analytics, and improving operational efficiency. Plan and execute fully integrated campaigns on international brands. Fluent in a wide range of marketing channels including broadcast, retail, print, digital, events and social media. Detailed, proactive, resilient, strategic thinker. Areas of expertise include repositioning of iconic brands, corporate social responsibility, brand equity initiatives, and digital based initiatives/ workflows.

Brand partnerships include:

Red Lobster, Olive Garden, Electrolux, Meijer, Enterprise Cars, Us Cellular, Invesco, Allstate, Sargento, Cox Business, Bank of America, and Sparkling Ice

Skills
  • Digital Marketing Cycles
  • Partnership Marketing
  • Campaign Management
  • Demand Generation Marketing
  • Customer Relationship Management (CRM)
  • Competitive and Trend Analysis
  • Product Launch
  • Brand-Building Strategies
  • Business Development
  • Vendor Relations
  • Project Management
  • Tactical Planning
  • SEO
Education and Training
Cleveland State University Cleveland, OH Expected in 2011 Masters of Business Administration : Marketing - GPA :
Baldwin-Wallace College Berea, OH Expected in 2006 Bachelor of Arts : Public Relations, English - GPA :
Jessica
Claire
Experience
3Q Digital Marketing - Account Director
Charlottesville, VA, 2019 - Current
  • Liaise with senior leadership and stakeholders for both the agency and client partners to bring strategic insight and expertise to help clients achieve their marketing goals.
  • Retain full ownership of assigned accounts inclusive of cultivating client partnerships and leading digital strategy recommendations.
  • Direct strategy workshop sessions with existing clients to help develop their personalization strategy utilizing Flashtalking’s technology.
  • Educate clients and provide guidance on vertical market strategies and key industry topics.
  • Partner with Sales Team to create and present upsell opportunities, business review presentations and partnership roadmaps.
  • Manage and oversight of day-to-day implementation, maintenance, QA, and analytics needs of digital marketing campaigns.
  • Develop and maintain existing relationships with client and agency teams
  • Identify key relationship targets from client or agency teams and work to build healthy professional relationships.
  • Deliver on education materials which can inclusive but not limited to: Learning Agenda’s, 101 Presentations, and Business Reviews.
  • Foster externally facing scope of work documents to ensure strategy and set-up alignment for internal and external teams.
3Q Digital Marketing - Account Director
Raleigh, NC, 2015 - 2019
  • Lead client partnership for US Cellular and Invesco.
  • Achieved $7M in agency revenue.
  • Managed a team of six account supervisors to streamline success.
  • Applied understanding of quality and customer needs when overseeing client projects.
  • Acted as a key client partner in critical channels for brand, and worked closely with strategy, creative, project management, and production.
  • Interfaced with clients to discuss budget allocation to determine project scope.
  • Devised marketing packages, including web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization (SEO) for clients.
  • Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
  • Established core metrics for projects based upon client needs.
  • Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
Cushman & Wakefield Inc - Account Director
Philadelphia, PA, 2012 - 2015
  • Directed client partnerships across diverse brand portfolio, including Enterprise Holdings, Meijer, Proctor & Gamble, and Wheaton Franciscan Healthcare.
  • Awarded top-performing Account Director in 2013 for meeting and exceeding revenue goals.
  • Provided direction to project managers, creative and digital teams based on program objectives and brand standards.
  • Collaborated Digital Strategists, Creative, Support and Delivery teams to efficiently deliver strategies, solutions, flawless execution and results for presentation to the client.
  • Led the integration and/or aide in the sale of our proprietary career site software as a central point of your clients’ digital strategy, and will ensure our software platform is a productive part of that strategy.
  • Stayed attuned with clients’ digital presence and the changing digital landscapes.
  • Managed a list of delivery tasks and aligned with support teams to ensure tasks are being completed in a timely manner.
Faneuil - Program Manager
Jupiter, FL, 07/2011 - 09/2012
  • Supported Red Lobster and Olive Garden Marketing and Brand teams in the development of all in-restaurant merchandising and collateral, from concept to execution, and the planning and execution of consumer promotions in social.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Executed optimal sales strategies to achieve commercial goals for all markets.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Facilitated strategic brainstorming sessions to ignite fresh, conceptual ideas for brand such as Nestle, Wonka, Darden Restaurants, Purina and Chase Bank.
Fcb Global - Project Coordinator
Saint Louis, MO, 09/2009 - 07/2011
  • Developed collateral to train management and enhance program effectiveness.
  • Brought all functional stakeholders together to create an outstanding end-to-end experience for the consumer and the shopping journey.
  • Acted and functioned as the primary interface for all aspects of the project.
  • Developed a communication strategy with all relevant stakeholders within and outside the project.
  • Managed the overall Initiation, planning, execution, monitoring, and controlling including status reporting and closure to assure delivery of projects across several functions.
  • Oversaw cross-functional project teams to ensure passage of planned gates and actively hold each member of the project team's accountable for project deliverables.

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Resume Overview

School Attended
  • Cleveland State University
  • Baldwin-Wallace College
Job Titles Held:
  • Account Director
  • Account Director
  • Account Director
  • Program Manager
  • Project Coordinator
Degrees
  • Masters of Business Administration
  • Bachelor of Arts