ABC Certified Pedorthist offering extensive understanding of the function of footwear and biomechanics of the lower extremities. Skilled in medical marketing, creative with staff training, committed to relationship building and very articulate in customer relations.
Developed and implemented medical marketing strategies that captured a uniquely large increase in "regular priced" business. These cross-functional initiatives captured customers that were VERY likely to be "lifetime" customers.
While working at New Balance St. Louis I created Metro Orthotics, LLC with two of St. Louis' most accomplished orthopedic surgeon foot & ankle specialists. Creating this 3 way partnership boosted sales for everyone involved including referrals back to the physicians. This was not something I oversaw. I identified the potential benefits, organized it, developed the relationships with physicians, rolled it out and monitored the increase in shoe business that was a direct result of the LLC.
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