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Marketing & Advertising Resume Examples

Looking for a job as a marketer? The and create a compelling resume that will make hiring managers take notice. Choose from multiple template options and designs you can use to make your resume even stronger. To get started right away, just click on any of these marketer resumes and begin building your job-winning marketer resume.

Brand Manager: Resume Example  

A brand manager's job is to ensure the success of a brand or product. Brand managers plan, develop, and oversee marketing efforts that are designed to help a particular brand, service or product increase in value. A brand manager’s focus is on strengthening their brand’s image and profits.

Brand managers must have strong creative, analytical, and organization skills. Highlighting these skills on a resume and with a portfolio of past work is a good idea for jobseekers. Since a brand manager must also have a good handle on consumer and market insights, mentioning your ability to analyze market data and customer research is a plus. The position requires close work with marketing, advertising, and media departments so highlighting your ability to collaborate will make your resume shine.

Most employers require brand managers to have a degree in business, marketing, or a related degree. Many prefer that brand managers also hold an advanced degree so if you have earned one be sure to mention it on your resume.

Most employers require brand managers to have a degree in business, marketing, or a related degree. Many prefer that brand managers also hold an advanced degree so if you have earned one be sure to mention it on your resume.

Communications Specialist: Resume Example 

Communications specialists, also known as public relations specialists, establish positive interactions with the public and mass media on behalf of their clients. Clients may include businesses, brands, non-profits, government agencies, or individuals. Communications specialists write and send press releases that contain important updates about their clients to print and broadcast media outlets. They also organize events during which their clients can interact with the public to increase product awareness and keep them informed of new developments.

The job of a communications specialist incorporates skills from several different fields including marketing, journalism, advertising, and business administration, so past work experience in one or more of theses areas is beneficial to highlight on a resume. Since most entry-level communications specialists typically possess a bachelor's degree in a relevant field, highlighting your education is also a plus.

In addition to controlling information output, communications specialists handle incoming requests for information from media outlets, so including experience managing the press is also a great way to boost your resume. Since a communication specialist’s end goal is to promote positive relationships between their clients and the public, soft skills like listening, collaboration and the ability to stay calm in a crisis are noteworthy on a resume.

In addition to controlling information output, communications specialists handle incoming requests for information from media outlets, so including experience managing the press is also a great way to boost your resume. Since a communication specialist’s end goal is to promote positive relationships between their clients and the public, soft skills like listening, collaboration and the ability to stay calm in a crisis are noteworthy on a resume.

Copywriter: Resume Example 

Copywriters develop original written content for advertisements, magazines, blogs, websites, and other types of media. Excellent writing skills and a knowledge of proper grammar and punctuation are essential. A knowledge of AP or Chicago style is sometimes required, depending on the publication.

A college degree in English, journalism, or communications is generally required for a copywriter position, and relevant work experience should be highlighted in a resume. Those without work experience can emphasize internships or other writing experience, such as blogging.

Putting together an online portfolio will draw attention to your work and experience. Also, mention any writing courses or advanced degrees that relate to the field.

Putting together an online portfolio will draw attention to your work and experience. Also, mention any writing courses or advanced degrees that relate to the field.

Copyeditor: Resume Example 

Copyeditors plan, review, and revise original content for advertisements, magazines, blogs, websites, and other types of media. Excellent writing skills and a knowledge of proper grammar and punctuation are essential. A knowledge of AP or Chicago style is often required.

Relevant work experience in the field is a plus, and typically, a college degree in English, journalism, or communications is required. Often, copyeditors will be given an editing test to demonstrate their skills.

Those without work experience can emphasize internships or other editing experience, such as for a college newspaper. Creating an online portfolio of work will amplify your work and experience.

Those without work experience can emphasize internships or other editing experience, such as for a college newspaper. Creating an online portfolio of work will amplify your work and experience.

Social media specialist: Resume Example 

Social media specialists communicate with the public through online social media platforms that allow users to create and share content online. They run their employers’ social media accounts, working to build a brand’s reputation by posting content – including images, messages, or videos – to spark consumer interest.

Communication skills are crucial for social media specialists, so highlight these in your resume. You typically need a bachelor’s degree to become a social media specialist, so be sure to include information about your degree in your resume.

Employers often want to hire social media specialists with experience, so listing your relevant work experience, creating an online portfolio, and being able to demonstrate an understanding of social media strategy will likely make you stand out from other applicants. Including metrics about the success of your social media campaigns could also be beneficial.

Employers often want to hire social media specialists with experience, so listing your relevant work experience, creating an online portfolio, and being able to demonstrate an understanding of social media strategy will likely make you stand out from other applicants. Including metrics about the success of your social media campaigns could also be beneficial.

Product manager: Resume Example 

Product managers play an important role in promoting products. Often found in tech or retail companies, project managers are responsible for the strategy, roadmap, and feature(s) definition for that product or product line. The position often includes elements of marketing.

Product manager resumes should demonstrate at least a bachelor’s degree in a related field, such as marketing, and any relevant work experience. The ability to work across teams, such as collaborating with other teams (like sales or engineering) to bring a product to market is important and should be emphasized.
A standout product manager resume will also highlight the ability to analyzes market conditions and lay out a plan for a product that responds to customer demands.

A standout product manager resume will also highlight the ability to analyzes market conditions and lay out a plan for a product that responds to customer demands.

Account manager: Resume Example 

Account managers typically work in the fields of advertising, promotions, or marketing. They plan and implement programs to generate interest in the products or services of their company. They work alongside writers, art directors, sales, and other departments to accomplish this goal.

A bachelor’s degree is required for most account manager positions, and most have experience working in advertising, marketing, promotions, or sales. Highlighting your education and related work skills is key to obtaining a position as an account manager.

For the best shot at the job you want, include metrics on the success of the programs you have managed in the past. Being able to show success in a past job or project will increase your desirability as an employee.

For the best shot at the job you want, include metrics on the success of the programs you have managed in the past. Being able to show success in a past job or project will increase your desirability as an employee.

Media planner: Resume Example 

Media planners identify which media platforms would best advertise a client's brand or product to maximize exposure and sales. Often, media planners work at advertising agencies or for media planning and buying agencies, and must be able to demonstrate an understanding of the uses for a range of media outlets.

Media planners usually have an undergraduate degree and some related experience. Experience with and knowledge of a variety of media and communication platforms available for building awareness of a client's brand should be underscored on a media planner resume.

Standout media planner resumes will show an ability to apply both creative thinking and factual analysis to ensure that campaigns reach their target audiences. Additionally, being able to demonstrate contacts in the press, television, or other media could be useful to a media planner’s resume.

Standout media planner resumes will show an ability to apply both creative thinking and factual analysis to ensure that campaigns reach their target audiences. Additionally, being able to demonstrate contacts in the press, television, or other media could be useful to a media planner’s resume.

Public relations: Resume Example 

Those who work in public relations help to mold and maintain a favorable public image for the company they represent. They write and publish press releases, web content, social media posts, and other content in order to share company news, shape public perception of their organization, and increase public awareness of the company’s brand.

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Communication skills are crucial for public relations specialists, so be sure to highlight these in your resume.

Creating an online portfolio of your PR work will showcase your experience in the field and help you stand out from other applicants. Including metrics about the success of your PR campaigns could also be beneficial.

Creating an online portfolio of your PR work will showcase your experience in the field and help you stand out from other applicants. Including metrics about the success of your PR campaigns could also be beneficial.

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