Edit this cover letterNational Sales Manager Cover Letter Examples
Looking for national sales manager cover letter examples? You've reached the right place. Take advantage of our professional cover letter templates and writing guide to ace your job search.
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TABLE OF CONTENTS
Free National Sales Manager Cover Letter Example
We've created this free cover letter template with instructions on how to write each paragraph. Fill in the rest of the blanks to ensure proper letter formatting.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
You can pair it with a professionally designed cover letter template to showcase your personal style and attract recruiters' attention.
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How to Write a National Sales Manager Cover Letter
Writing a cover letter doesn't have to be a hassle if you follow our step-by-step guide. The following infographic will show you the essential sections of a professional cover letter.
Now that you know what a cover letter should look like, let's go into further detail on how to tailor your cover letter to your national sales manager role.
STEP 1
Format your cover letter’s header correctly
Every cover letter must have a properly formatted header. In this first section, you'll share the letter's date, details about the recipient and a formal greeting.
Strong cover letter header example:
April 10, 2025
Michael Thompson, Hiring Manager
OptiSales Corporation
1234 Sales Blvd, New York, NY 10018
Dear Mr. Thompson,
Weak cover letter header example:
Date: 32/13/2023
To whom it may concern,
Chrisopher Johnsen
Head of Marketting
Globel Trade Solutions
1234 Fake St., Apt. 999
Huston, TX 77002
Contakt: christopher.johnson@gtscomapny.com
PRO TIP
If you can't find the hiring manager's name, never use the generic “To Whom It May Concern.“ There are better ways to address a cover letter without a name, such as “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
How you open your cover letter shapes your first impression on hiring managers. Start strong by highlighting your relevant skills and qualifications, and express your enthusiasm for the specific national sales manager role.
Strong opening paragraph example:
As a sales director with 12 years of experience in the consumer goods industry, I am excited to apply for the national sales manager position at Pinnacle Products. My strategic planning skills have been honed through managing teams and optimizing sales processes. Most notably, I led a team that increased regional sales by 35% in just one year, demonstrating my ability to drive growth and achieve targets.
Weak opening paragraph example:
Hi there! I’m reaching out about the National Sales Manager gig at Global Sales Inc. I’ve dabbled in sales roles and feel like this could be a good next step. Let’s chat!
PRO TIP
If a current employee has referred you for this position, mention this in the opening paragraph. Our referral cover letter openings article shows you how to do this.
STEP 3
Share relevant achievements in the body paragraph
Write a strong cover letter body paragraph that shows why you're the best person for the national sales manager role. You can format this section as a paragraph or use bullet points to list additional achievements and experiences you couldn't fit into your resume but are relevant nonetheless.
Strong body paragraph example:
As a national sales manager, I led a team that boosted annual revenue by 35%, strategically leveraging advanced data analytics and market research. By streamlining processes, we cut operational costs by 20%. Known for my exceptional communication and leadership skills, I navigated market challenges effectively, fostering collaboration and innovation. My focus on adaptability and targeting key growth sectors contributed to elevating our market presence significantly, yielding substantial outcomes.
Weak body paragraph example:
I want the national sales manager role because I need it. I believe I have some potential. I haven't led many sales teams or developed strategies yet, but I can learn. Lacking goals achievement records, but I know I can adapt. Please consider me, though I lack significant outside-the-box thinking proof.
STEP 4
Finish by encouraging next steps
Finally, you'll finish your cover letter with a closing paragraph summarizing your top strengths and interest in an interview. Use a professional sign-off and sign your name. Done!
Strong closing paragraph:
With a proven track record of driving sales growth and fostering strong client relationships, I am excited about the opportunity to join [Acme Solutions] as your National Sales Manager. I am confident in my ability to lead your team to new heights. I appreciate your consideration of my application. I look forward to the opportunity to discuss how I can contribute to your organization in an interview.
Thank you,
Samuel Reed
Weak closing paragraph:
I'm super interested in the national sales manager role and think I'd like to try my best. I'm not sure if my experience matches up, but I'm eager to learn. Let me know if you want to chat more about my application. Thanks a bunch for considering me!
Sincerely,
Michael Johnson
Our professional advice makes writing a cover letter easy, but the fastest and most efficient way is with our Cover Letter Builder. Take advantage of key features like integrated spell-check, unlimited cloud storage and customizable professional templates.
Top Skills to Include in Cover Letter Examples for National Sales Manager
The cover letter is a great place to include more skills you couldn't fit into your resume. Here are some of the most in-demand skills for a national sales manager. Incorporate a balanced mix of soft skills and hard skills that show you're a top candidate.
- Strategic Planning
- Market Analysis
- Sales Forecasting
- Revenue Growth
- CRM Proficiency
- Leadership
- Negotiation
- Channel Management
- Customer Retention
- Budget Management
- Sales Training
- Cross-functional Collaboration
If you want to avoid bad writer's block, check out our Cover Letter Builder. Instead of facing a blank page for hours, our Builder will suggest dozens of content ideas for your letter based on your target job title.
Similar National Sales Manager Cover Letter Examples
Find more related cover letter examples below! Click on any template to customize it!
- Regional Sales Manager
- Account Manager
- Sales Executive
- Sales Representative
- Business Development Manager
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