Edit this cover letterMarketing Manager Cover Letter Examples
Don't know what to put in your cover letter? Our marketing manager cover letter examples and writing tips are here to help.
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TABLE OF CONTENTS
Free Marketing Manager Cover Letter Example
Use this free cover letter template as a starting point. Fill in the blanks with your details and follow the instructions to write a job-winning cover letter.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
If you want to make it more presentable, check out our professional cover letter templates, which include more than a dozen customizable job-appropriate designs.
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How to Write a Marketing Manager Cover Letter
The following cover letter example will help you identify the key sections in a cover letter and what to include in each one.
Now that you've got an idea of the cover letter basics let's dive into the details of optimizing your letter to land a specific role.
STEP 1
Format your cover letter’s header correctly
A well-formatted header will helm your marketing manager cover letter, showcasing essential details about the letter's date and recipient. Complete this section by including the date, the hiring manager's name and job title, the company's name and address and a formal greeting.
Strong cover letter header example:
May 09, 2025
Mr. Jason Thompson, Marketing Director
Elite Marketing Solutions
1234 Elm Street, Suite 500
Denver, CO 80202
Dear Mr. Thompson,
Weak cover letter header example:
Xx/YYYY/ZZZZ
To whomever it concerms,
Joanae Daniel
139 Moonlight Street
Fake City, FG 12345
joannadanil@email.con
112-345-6789
Hirng Manager
BrightStart Technologys
123 Sunshine Ln, Tech Ville
Open Skies, YR 09876
PRO TIP
Addressing your letter's recipient by name is a sure way to show your attention to detail. Avoid generic greetings such as “To Whom It May Concern.“ Check out more appropriate greeting options in our guide for addressing a cover letter without a name.
STEP 2
Introduce yourself in the opening paragraph
How you open your cover letter shapes your first impression on hiring managers. Start strong by highlighting your relevant skills and qualifications, and express your enthusiasm for the specific marketing manager role.
Strong opening paragraph example:
As a seasoned marketing specialist with over 7 years of experience in digital marketing initiatives, I am thrilled to apply for the Marketing Manager position at BrightMarketing Inc. My expertise in strategic campaign development was exemplified when I increased lead generation by 40% within one quarter. I am eager to leverage my skills to contribute to BrightMarketing's growth and success.
Weak opening paragraph example:
Hey there! I'm excited about the marketing manager role at Bright Ideas Inc. I've been in marketing for a while and picked up some skills. I think this opportunity is cool!
PRO TIP
Do you know someone in your target company who would be willing to vouch for you? Check out how to approach referrals with these example referral cover letter openings.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph will comprise the bulk of your document and should focus on quantifiable achievements and additional key skills. You can also get more personal with this section and show employers your passion for the job or career goals.
Strong body paragraph example:
In my role as a marketing coordinator, I spearheaded a campaign increasing web traffic by 50%, resulting in a 30% revenue uptick. Overcoming budget constraints, I optimized resources, showcasing proficiency in strategic planning and problem-solving. My expertise in digital marketing and data analysis enabled precise target audience identification, driving engagement by 40%. I am eager to leverage these skills and successes as part of your dynamic team, enhancing brand visibility and growth.
Weak body paragraph example:
I am interested in the marketing manager role as I think it suits my career needs. I've done some marketing work but not a lot, so I'm eager to learn. I haven't led a team before but am willing to try. I believe I can improve my skills and make a contribution if given a chance.
STEP 4
Finish by encouraging next steps
The closing paragraph will be the final section of your marketing manager cover letter. Use this section to share any final skills or qualifications you possess and state your interest in a future interview. Go for confident tone and proper sign-off before signing your name.
Strong closing paragraph:
My extensive experience in digital marketing, coupled with my proven ability to drive growth and brand visibility, makes me an ideal candidate for the Marketing Manager position at Dynamic Brands. I am eager to bring my skills and insights to your team and contribute to your company's success. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.
Best regards,
James Carter
Weak closing paragraph:
I am excited about the possibility of joining your team as a marketing manager, although I'm not quite sure if I meet all the expectations. I think I can adapt and help in some ways. If you find my profile interesting, I look forward to your feedback. Thanks for considering my application.
Best regards,
Emily
Our professional advice makes writing a cover letter easy, but the fastest and most efficient way is with our Cover Letter Builder. Take advantage of key features like integrated spell-check, unlimited cloud storage and customizable professional templates.
Top Skills to Include in Cover Letter Examples for Marketing Manager
These are some of the most sought-after skills for marketing manager roles. When describing your accomplishments, incorporate an equal mix of hard skills and soft skills into your letter.
- Brand Strategy
- SEO Expertise
- Content Creation
- Data Analysis
- Social Media Management
- Customer Insights
- Campaign Management
- PPC Advertising
- Email Marketing
- Market Research
- Creative Direction
- Budget Management
If you want to avoid bad writer's block, check out our Cover Letter Builder. Instead of facing a blank page for hours, our Builder will suggest dozens of content ideas for your letter based on your target job title.
Similar Marketing Manager Cover Letter Examples
Applying to multiple roles? Check out these cover letter examples for similar roles to a marketing manager.
- Marketing Consultant
- Digital Marketing Manager
- Brand Manager
- Sales And Marketing Manager
- Marketing Executive
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