TABLE OF CONTENTS
Free National Account Manager Cover Letter Example
Use this free cover letter template as a starting point. Fill in the blanks with your details and follow the instructions to write a job-winning cover letter.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
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How to Write a National Account Manager Cover Letter
Before you start writing your cover letter, check out the image below to understand what information to include in each section of your letter.
In the following writing guide, you'll find more details on how to tailor your letter to your target national account manager role.
STEP 1
Format your cover letter’s header correctly
A letter of application is a formal business letter. It should convey professionalism and have an appropriately formatted cover letter header with essential information about the employer and you.
Strong cover letter header example:
April 10, 2025
James Bennett
Director of Sales
Tech Solutions Inc.
123 Innovation Drive
San Francisco, CA 94105
Dear Mr. Bennett,
Weak cover letter header example:
Date: 12/34/2023
Dear Sir or Madam,
Taylor Johnson
1234 Elm Streer
Los Angeles, CA 90001
Ph: 555-123-4567
E: taylro.johnston@email.com
Hiring Manager
Globex Corportion
4567 Market Avenue, Suit 100
New York, NY 10018
PRO TIP
Never address your letter's recipient with a generic salutation. If you can't find the recruiter's information, you can address your cover letter with “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
Quickly capture hiring managers' attention with an engaging first paragraph highlighting your most impressive qualifications. List skills and achievements that show you meet the key job requirements to make a solid first impression. Be professional with your words, but don't be afraid to sound genuine in your interest in the role.
Strong opening paragraph example:
As a Senior Account Executive with 8 years of experience in strategic sales, I am eager to apply for the National Account Manager position at Wholesome Foods Inc. My expertise in fostering strong client relationships has prepared me for this role, exemplified by my achievement of boosting regional sales by 30% through targeted market expansion and innovative campaign strategies.
Weak opening paragraph example:
Hi, I am interested in the National Account Manager role at Global Retail Corp. I’ve got some experience here and there, learning a bunch. I believe this could be a good step.
PRO TIP
If you know someone who works at the company and is willing to vouch for you, mention this in the first paragraph. Find examples of properly addressing this subject in our article for referral cover letter opening paragraphs.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph will comprise the bulk of your document and should focus on quantifiable achievements and additional key skills. You can also get more personal with this section and show employers your passion for the job or career goals.
Strong body paragraph example:
As a national account manager, I excelled in driving revenue growth through strategic planning and exceptional relationship management. At XYZ Corp, I implemented a targeted sales strategy that boosted national account sales by 25%. My analytical skills and proficiency in CRM systems were key to identifying new market trends and securing long-term partnerships. I am eager to leverage my problem-solving skills to create impactful solutions and drive measurable success for your organization.
Weak body paragraph example:
I am writing to apply for the national account manager position. I need to advance my career, and I believe this job might help. While I lack specific examples of managing national accounts, I am eager to learn. I hope to improve and contribute to your team if given the chance.
STEP 4
Finish by encouraging next steps
Finally, you'll finish your cover letter with a closing paragraph summarizing your top strengths and interest in an interview. Use a professional sign-off and sign your name. Done!
Strong closing paragraph:
With proven success in managing national accounts, I am excited about the opportunity to contribute to Acme Products' growth. My ability to build lasting client relationships and drive sales makes me an ideal fit for this role. I welcome the chance to further discuss my qualifications during an interview. Thank you for considering my application. I appreciate your time and look forward to potentially joining your team.
Sincerely,
Michael Richards
Weak closing paragraph:
I am excited about the possibility of becoming your national account manager. Although my background may not fully match your requirements, I think I could potentially learn and contribute. I await your response with hope that you find me fitting. Thanks for reviewing my stuff.
Sincerely,
David Thompson
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Top Skills to Include in Cover Letter Examples for National Account Manager
These are some of the most sought-after skills for national account manager roles. When describing your accomplishments, incorporate an equal mix of hard skills and soft skills into your letter.
- Strategic Planning
- Business Acumen
- Sales Analytics
- Negotiation Expertise
- Client Relationship Building
- Market Insight
- Revenue Optimization
- Contract Management
- Cross-Functional Collaboration
- Financial Forecasting
- Brand Development
- Communication Leadership
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