Zone Sales Manager/ Regional Sales Mgr Resume Example

Campbell's Zone Manager Role: Led a team of 50 associates [ Employees & Independent Business Owners] to achieve distribution, sales, merchandising, and promotional targets. At the same time achieve Operating Income Goals.

• Merged Company owned routes & Distributor routes. Was part of Snyder's-Lance Merger & Campbells purchase of Snyder's-Lance. Part of route engineering of all routes under new structure.
• Upgraded DSD Teams with quarterly Independent Distributor business reviews to grow and protect their assets.
• Set up new distribution centers in some markets to strengthen customer service and enhance sales and profitability.
• Devised sales and distribution strategies, and supported management model to achieve [$15 Million] sales budget. National Brands Snyder's-Lance & Pepperidge Farms Snacks & Bakery , along with numerous Partner Brands.
• Created and communicated goals and objectives to team managers and supported their efforts to improve execution.
• Developed and implemented the Zone business strategy and proactively managed, monitored, and updated the plan to meet corporate objectives.
• Tracked forecast to identify risks, opportunities, maximize supply chain efficiencies, and expand product sales.
• Instrumental in selling Independent Distributor routes.
• Mentored team members to achieve personal and career development goals.
• Forged relationships with major retail customer decision makers to facilitate the expansion of the snack and bakery categories presence, manage product mix, secure retail space and ensure appropriate inventory levels to drive mutually acceptable sales growth.
• Boosted profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns. Responsible for managing warehouse staff for many years in addition to sales staff.

Snyder's-Lance Regional Sales Manager Role:

Led a team of 8 Area Sales Managers in 9 states from Washington DC to Maine, that made compression sales calls with Walmart Market Managers, Military Commissary Directors, Target District Leads, Acme, Weis, Giant Supermarket Center Store Directors.

Responsible for National & Regional brands in Grocery, Mass & C-Store channels. Conducted incentive programs with our execution team for incremental rack placements in our major accounts.

Built strategies, and led execution energy that grew product line sales consistently faster than industry average in Salty, Natural, Private Label, Meat Snack, Cookie/Cracker & Bread.

Partnered with National & Regional retail customers to grow their base business and promotional period results through Quarterly business reviews, and compression selling at mid-level management & in store selling. Participated in Top to Top reviews and planning sessions.

Participated in Customer Charitable Golf Outings, MAFTO Dinners

Secret Santa event with Acme Markets to assist family in need @ Christmas.