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Zone Sales Manager/ Regional Sales Mgr Resume Example

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JR
ZONE SALES MANAGER/ REGIONAL SALES MGR
Summary

I am accomplished Sales Manager offering 43 years of experience leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Great customer service and customer relations skills. Demonstrated expertise in team leadership and development. Always willing to help fellow teammates when asked or needed. Demonstrated over the past 4o + years.

Excited to begin new challenge with a successful team.

Skills
  • Core Values/ Results Oriented Leader
  • Analytical Skills: Financial records analysis. P&L, Forecasting.
  • General Computer Skills: Powerpoint, Excel, Word, Outlook.
  • Key account development (Data Presentation Skills to Customers) Data interpreting.
  • Sales territory growth
  • Rapport and relationship building
  • Service-driven sales
  • Management/Leadership Skills & Team Building. "Listen, Learn, & Lead" Over 40 years of business knowledge. New business development. Recruiting, Hiring & Training. Negotiating & Planning.
  • Warehouse management skills. Product ordering, product mix, inventory control, introduce new products, sanitation & safety standards.
Experience
Zone Sales Manager/ Regional Sales Mgr / Campbell Snacks - Snyder's/Lance-Pepperidge Farms - City , STATE03/1999 - 03/2020

Campbell's Zone Manager Role: Led a team of 50 associates [ Employees & Independent Business Owners] to achieve distribution, sales, merchandising, and promotional targets. At the same time achieve Operating Income Goals.

  • Merged Company owned routes & Distributor routes. Was part of Snyder's-Lance Merger & Campbells purchase of Snyder's-Lance. Part of route engineering of all routes under new structure.
  • Upgraded DSD Teams with quarterly Independent Distributor business reviews to grow and protect their assets.
  • Set up new distribution centers in some markets to strengthen customer service and enhance sales and profitability.
  • Devised sales and distribution strategies, and supported management model to achieve [$15 Million] sales budget. National Brands Snyder's-Lance & Pepperidge Farms Snacks & Bakery , along with numerous Partner Brands.
  • Created and communicated goals and objectives to team managers and supported their efforts to improve execution.
  • Developed and implemented the Zone business strategy and proactively managed, monitored, and updated the plan to meet corporate objectives.
  • Tracked forecast to identify risks, opportunities, maximize supply chain efficiencies, and expand product sales.
  • Instrumental in selling Independent Distributor routes.
  • Mentored team members to achieve personal and career development goals.
  • Forged relationships with major retail customer decision makers to facilitate the expansion of the snack and bakery categories presence, manage product mix, secure retail space and ensure appropriate inventory levels to drive mutually acceptable sales growth.
  • Boosted profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns. Responsible for managing warehouse staff for many years in addition to sales staff.

Snyder's-Lance Regional Sales Manager Role:

Led a team of 8 Area Sales Managers in 9 states from Washington DC to Maine, that made compression sales calls with Walmart Market Managers, Military Commissary Directors, Target District Leads, Acme, Weis, Giant Supermarket Center Store Directors.

Responsible for National & Regional brands in Grocery, Mass & C-Store channels. Conducted incentive programs with our execution team for incremental rack placements in our major accounts.

Built strategies, and led execution energy that grew product line sales consistently faster than industry average in Salty, Natural, Private Label, Meat Snack, Cookie/Cracker & Bread.

Partnered with National & Regional retail customers to grow their base business and promotional period results through Quarterly business reviews, and compression selling at mid-level management & in store selling. Participated in Top to Topreviews and planning sessions.

Participated in Customer Charitable Golf Outings, MAFTO Dinners

Secret Santa event with Acme Markets to assist family in need @ Christmas.

Branch Sales Manager/Key Account Manager / Herr Foods, Inc. - City , STATE02/1988 - 03/1999
  • Managed overall branch performance, conducted sales activities in large geographical territory, developed deep customer base and cultivated highest customer satisfaction ratings. Also, managed warehouse support activities and efficiencies. Managed $ 7 Million Annual Sales portfolio.
  • Pinpointed specific annual sales goals for each sales representative at branch and collaborated with each team member to define goal attainment strategy.
  • Recruited, interviewed, hired and trained employees, planned, assigned and directed work, appraised performance and inspired engaged team to please and retain customers. Led a team of 3 District Sales Managers, and a team of Route salespersons.
  • Resolved customer complaints to maintain high level of satisfaction.
  • Managed branch operations, including sales, customer service, finances, and record keeping, warehouse operations.
  • Established overall growth, sales, and profit objectives for branch in coordination with corporate office and established and adhered to annual branch budget.
  • Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
  • Developed annual branch business plan for maximum profitability and effectiveness.
  • Key Account Manager for major accounts A&P, Wakefern/Shoprite, Laneco, Krauzer's C-Stores for 1 year in 1988. Headquarter calls. Sales,Trade, & T&E Budget.
District Sales Manager/ Rt.Salesperson / Frito-Lay, Inc. - City , STATE12/1976 - 02/1988
  • Route Salesperson 15 Months in Lebanon, York, Pa.
  • Market Development Mgr. Philadelphia Pa. My team created 3 NEW Routes through solicitation of new accounts in the Philadelphia inter city market over a 6 month period.
  • District Sales Manager with Key account responsibilities as well as a team of Route Salespersons. Markets included Trenton & Cinnaminson NJ, Entire Phila. Market, York/Lancaster Market & Lehigh Valley Pa.
  • Trained and mentored sales team members in customer relations, customer service and product placement. Company owned routes.
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
  • Supervised sales strategy, training, team structure and communication of regional sales program.
  • Account Manager for Laneco, Inc. Headquarter calls on buyer Anthony Bartolacci for 6 years.
Education and Training
Kofa High School - City, State12/1981GED
Professional Development
  • Franklin Covey Group, (Speed Of Trust,2018)
  • Fred Pryor Career Track: Management Effectiveness 1992
  • Fred Pryor Career Track: Persuasion & Buy-In Skills & Techniques 1993
  • Customer Service Training Seminar 1995
  • New Handheld Roll-Outs
  • IRI Syndicated Upgrades
  • Independent Distributor Contracts/ Legal "Do's & Dont's"
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How this resume score could be improved?

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81Good
Resume Strength
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  • Typos

Resume Overview

School Attended

  • Kofa High School

Job Titles Held:

  • Zone Sales Manager/ Regional Sales Mgr
  • Branch Sales Manager/Key Account Manager
  • District Sales Manager/ Rt.Salesperson

Degrees

  • Kofa High School - City, State 12/1981 GED

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