Attitude is a little thing that makes a BIG difference!
Driven leader with 23 years of experience in business planning and oversight. Expert at coordinating MARKETING AND SALES activities.
Customer Service, Sales Specialist skilled at building relationships and securing new business. Friendly with superior communication, interpersonal and problem-solving abilities.
History of increasing sales and revenue using consultative techniques.
Outgoing and enthusiastic leader able to manage and motivate various types of employees.
Cost analysis and savings
Profitability and revenue generation
Purchasing and planning
Supervision and training
Profit and loss accountability
Education and Training
BBAPepperdine UniversityMalibu,CA,Communications, Business Administration, Marketing
UPS ADVERTISINGVice President of Operations | Sacramento, CA06/2000 to 01/2019
85% of all clients were mine!
Client relations, strategy with clients budget, copywriter, creative, the first "one stop shop for advertising" including screen printing, all promotional materials, etc.
Integrated marketing and sales strategies with business development and operational leadership plans.
Set clear goals for area managers and implemented systems for measuring results in support of optimal decision making.
Delivered expert thought leadership recognized for driving process improvements.
Offered business management and leadership skills to clients in AUTO SALES and CONSTRUCTION.
Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
Monitored progress by establishing plans, budgets and measuring results.
Leap Yoga Folsom California Yoga StudioFounder/Owner/Teacher | Folsom, CA11/2011 to 08/2017
Developed the brand, built the studio as well as designed interior of commercial space (4000 sqft), built the CRM platform from scratch with Mindbody online, developed the style of yoga, ran day to day as well as being the main teacher.
Grew studio to the 3rd largest in CA.
Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
Monitored market conditions to set accurate pricing structures and take advantage of emerging trends.
Led startup and opening of YOGA business and provided business development, creation of operational procedures and workflow planning.
Collaborated with industry partners to build valuable relationships and achieve operational targets.
Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
Infinite EnergyDirector of Sales | Chenni, India 03/2010 to 06/2011
I was contracted by the chief engineer of Tamil Nadu to work in India and sell solar trackers and change all city lighting to induction for the purpose of getting the country the green credits necessary to stay current with the “green initiative” Implemented production and assembly plant for lights to be constructed in India per guidelines to collect green credits. Built relationships with families and companies that owned land for the use to place solar farms.
Promoted products at trade shows across region, connecting with prospects and improving market penetration.
Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
Oversaw inventory purchases and sales contracts to keep records current and compliant.
Miller Brewing CoOn Premise Sales and Marketing Executive | Sacramento, CA05/1995 to 02/2001
Created sales strategies to promote advertising offerings and motivate larger deals.
Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
Introduced the new Miller Lite Brand
In charge of all greater Sacramento area on premise (Bars, Nightclubs, Restaurants, etc.) accounts making sure Miller carried an overwhelming presence against Budweiser and Coors.
Analyzed performance of all marketing programs to identify best opportunities for optimization.
Managed all company customer engagement campaigns.
Planned and organized public relations and promotional events.
Managed new product and content releases.
Activities and Honors
Active Racecar Driver of TEAM USA! One of 5 drivers selected to team.