Highly analytical, creative, and resourceful B2B technology and event marketing thought leader who is passionate about the power of live events to inspire individuals, drive business and transform organizations. Unique ability translate strategic business objectives into innovative, integrated, omni-channel marketing programs that exceed ROMI targets and support sales. Logical problem-solver with the ability to communicate complex topics in an engaging and compelling manner to audiences large and small. Experienced in building organizations, processes and systems to support the scalability demands of rapidly growing, matrixed commercial technology organizations.
Responsible for leading development and delivery of integrated marketing programs to drive brand and product awareness, fill lead funnel, shorten sales cycle, and build customer loyalty for $3.6B industry-leading life sciences company which was named #1 Smartest Company by MIT Technology Review.
Developed sales tools, designed scalable business processes, implemented technology solutions and built team to support regional marketing and sales.
Founder of global, independent site selection and meeting management company.
President's Elite Marketing Winner 2012 & 2013
Illumina Values Award for Innovation 2011; Nominee for Innovation 2016
Cvent Power of the Platform Plannie Award Winner 2016
Illumina Power of i Survey Highest Marketing Employee Satisfaction (96%) 2017
Cvent Customer Advisory Board Member 2017-Present; Cvent Leadership Summit Participant 2016, 2017, 2018, 2019
Invited speaker GBTA 2018 – “Meetings Technology 102: Digital Engagement & Measurement"
Invited speaker Cvent Connect:
2015 - “The Perfect DMO for Group Business”
2015 – “Meetings Intertwined: The Value of a Comprehensive Meetings & Events Platform”
2016 – “Event Strategy, ROI & Efficiencies Plannie Panel”
2017 – “Supercharge Your Event Data: 8 Ways to Drive Results”
2018 – “Driving Business Via the Events Marketing Channel"
2019 - "Strategic Meetings Management and Marketing: Working with Customer Events"
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