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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Highly analytical, creative, and resourceful B2B technology and event marketing thought leader who is passionate about the power of live events to inspire individuals, drive business and transform organizations. Unique ability translate strategic business objectives into innovative, integrated, omni-channel marketing programs that exceed ROMI targets and support sales. Logical problem-solver with the ability to communicate complex topics in an engaging and compelling manner to audiences large and small. Experienced in building organizations, processes and systems to support the scalability demands of rapidly growing, matrixed commercial technology organizations.

Skills
  • Strategic Market Analysis & Planning
  • Acquisition Marketing & Funnel Management
  • Omni-Channel, Social Media and Digital Marketing
  • ROI Measurement
  • Project Management
  • Sales Training and Enablement
  • Business Development
  • Budgeting
  • Sales
  • Public Speaking
  • Mar Tech Stack Implementation and Integration
  • Regulatory, Legal and Compliance Processes
  • Strategic Meetings Management
Work History
Vice President of Operations, 09/2019 - 03/2020
Aramark Corporation Birmingham, AL,
  • Conducted strategic analysis of business systems, operations, sales and marketing strategy
  • Developed, redesigned, deployed and monitored processes to boost long-term business success and increase profit levels, including converting printed marketing and membership collateral from print to digital
  • Created social media marketing strategy for each of three distinct business segments
  • Defined marketing & sales funnel stages. Implemented processes to standardize forecasting
Sr. Regional Marketing Manager, America's Region, 2013 - 09/2019
Ixl Learning Chicago, IL,

Responsible for leading development and delivery of integrated marketing programs to drive brand and product awareness, fill lead funnel, shorten sales cycle, and build customer loyalty for $3.6B industry-leading life sciences company which was named #1 Smartest Company by MIT Technology Review.

  • Strategically promote Illumina products and services by developing omni-channel marketing strategies to drive greater than 15% annual revenue growth
  • Lead regional programs, tradeshows & events teams along with internal and external agencies to develop content, produce and activate over 250 sales and marketing events/year
  • Consistently deliver best in class regional marketing programs while coming in under OPEX budget of $3.5M per year
  • Design tradeshow, virtual and live event portfolio to generate content, align with demand generation waterfall and support buyer's journey. Support with integrated social and digital campaigns
  • Demonstrated greater than $20M/Q in sourced or influenced opportunities from proprietary live events spend of $187.5k/Q
  • Developed sponsorship program for User Meetings that generates over $150k in annual revenue
  • Designed, developed and implemented strategic meetings management program for all internal and customer facing meetings and events America's region. Serve as SME for Strategic Meetings Management implementation team across organization
  • Develop and implement processes and technology solutions for meetings and events in support of corporate, FDA, industry organization state, federal, and international compliance and transparency regulations
  • Drove integration of Cvent Meeting Management Enterprise platform & portal with Concur Travel, Concur Expense, Marketo, Salesforce, Illumina Single Sign On, and Illumina Intranet
Regional Marketing Manager, 2010 - 2013
Illumina, Inc. City, STATE,

Developed sales tools, designed scalable business processes, implemented technology solutions and built team to support regional marketing and sales.

Founder & CEO, 2007 - 2010
Global Event Associates City, STATE,

Founder of global, independent site selection and meeting management company.

Education
Executive MBA: Strategy and Organizational Development, Expected in
-
Pepperdine University - Malibu, CA
GPA:
Certificate: Meetings Management, Expected in
-
University of California - San Diego - La Jolla, CA
GPA:
Certificate: Healthcare Meeting Compliance, Expected in
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St. Louis University - St. Louis, MO,
GPA:
Certified Meeting Professional (exp.): , Expected in
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Events Industry Council - Washington, D.C.,
GPA:
Bachelor of Arts: Physiology, Expected in
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Southern Illinois University Carbondale - Carbondale, IL
GPA:

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Resume Overview

School Attended

  • Pepperdine University
  • University of California - San Diego
  • St. Louis University
  • Events Industry Council
  • Southern Illinois University Carbondale

Job Titles Held:

  • Vice President of Operations
  • Sr. Regional Marketing Manager, America's Region
  • Regional Marketing Manager
  • Founder & CEO

Degrees

  • Executive MBA
  • Certificate
  • Certificate
  • Certified Meeting Professional (exp.)
  • Bachelor of Arts

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