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Vice President of Operations Resume Example

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VICE PRESIDENT OF OPERATIONS
Professional Summary

Highly analytical, creative, resourceful and passionate life sciences marketing leader. Unique ability to define and translate strategic commercial objectives into innovative, integrated, omni-channel marketing programs that exceed ROMI targets and drive revenue. Logical problem-solver with the ability to communicate complex topics in an engaging and compelling manner. Experienced in building organizations, processes and systems to support the scalability demands of rapidly growing, commercial organizations, including the optimization of sales performance through training, enablement, systems and reporting.

Skills
  • Strategic analysis, planning & execution
  • Omni-Channel marketing program development, execution & measurement
  • Sales Training and Enablement
  • Sales & Business Development
  • MarTech Stack Implementation and Integration
  • Certified Strategic Meetings Management Professional
  • Budgeting
  • Public Speaking
  • Regulatory, Legal and Compliance Processes, including Transparency, Anti-Corruption/Bribery, Ad/Promo
  • Project management
  • Internal and External Communications
  • Employee Development & Coaching
Work History
Vice President of OperationsSep 2019 - Mar 2020
United Pet CareLaguna Woods, CA

Lead sales, marketing and operations for privately held high-growth pet healthcare membership organization. Charged with assessing and readying the business for next phase of growth by transforming processes and systems to increase efficiency, drive revenue, decrease customer acquisition & operating costs, thereby increasing profitability.

  • Conducted strategic analysis of business systems, operations, sales processes and marketing strategy
  • Developed, redesigned, deployed and monitored processes to boost long-term business success and increase profit levels. Achieved 75% reduction in costs for marketing and membership collateral by conversion to digital
  • Created unique social media marketing strategy for each of three distinct business segments. Developed content calendar, implemented social media management platform. Established baseline analytics and increased metrics on all platforms by greater than 100% per month
  • Defined marketing & sales funnel stages, developed process to capture and report sales activity in CRM system, trained sales and leadership team to execute new process to standardize forecasting and increase accuracy
  • Led process to create strategic partnerships with veterinary management groups to exponentially drive growth in provider network
Sr. Regional Marketing Manager, America's Region2013 - Sep 2019
Illumina, Inc.San Diego, CA

Responsible for leading development and delivery of integrated marketing programs to drive brand and product awareness, fill lead funnel, shorten sales cycle, and build customer loyalty for $3.6B industry-leading life sciences company which was named #1 Smartest Company by MIT Technology Review.

  • Strategically promoted Illumina products and services by developing omni-channel marketing strategies to drive greater than 15% annual revenue growth
  • Lead regional programs, tradeshows & events teams along with internal and external agencies to develop content, produce and activate over 250 sales and marketing events/year for both regulated and research markets
  • Consistently delivered best in class regional marketing programs while coming in under OPEX budget of $3.5M per year
  • Designed tradeshow, virtual and live event portfolio to generate content, align with demand generation waterfall and support buyer's journey. Support with integrated social and digital campaigns
  • Demonstrated greater than $20M/Q in sourced or influenced opportunities from proprietary live events spend of $187.5k/Q
  • Developed sponsorship program for User Meetings that generates over $150k in annual revenue
  • Designed, developed and implemented strategic meetings management program for all internal and customer facing meetings and events America's region. Served as SME for Strategic Meetings Management implementation team across organization
  • Developed and implemented processes and technology solutions for meetings and events in support of corporate, FDA, industry, state, federal, and international compliance and transparency regulations. Ensured all content aligned with Ad/Promo guidelines
  • Drove integration of Cvent Meeting Management Enterprise platform & portal with Concur Travel, Concur Expense, Marketo, Salesforce, Illumina Single Sign On, and Illumina Intranet
Regional Marketing Manager2010 - 2013
Illumina, Inc.San Diego, CA

Developed sales tools, designed scalable business processes, implemented technology solutions and built team to support regional marketing and sales activities.

  • Developed strategic and tactical marketing plans for region.
  • Promoted programs, products and services with multi-channel strategies.
  • Served as marketing representative on cross functional Sales Enablement Initiative.
Founder & CEO2007 - 2010
Global Event AssociatesCarlsbad, CA

Founder of global, independent site selection and meeting management company serving the life sciences community.

Education
Executive MBA: Strategy and Organizational DevelopmentPepperdine UniversityMalibu, CA
Certificate: Meetings ManagementUniversity of California - San DiegoLa Jolla, CA
Certificate: Healthcare Meeting ComplianceSt. Louis UniversitySt. Louis, MO
Certified Meeting Professional (exp.)Events Industry CouncilWashington, D.C.
Bachelor of Arts: PhysiologySouthern Illinois University CarbondaleCarbondale, IL
Awards

President's Elite Marketing Winner 2012 & 2013

Illumina Values Award for Innovation 2011; Nominee for Innovation 2016

Cvent Power of the Platform Plannie Award Winner 2016

Illumina Power of i Survey Highest Marketing Employee Satisfaction (96%) 2017

Selected Speaking Engagement & Leadership Opportunities

Cvent Customer Advisory Board Member 2017-Present; Cvent Leadership Summit Participant 2016, 2017, 2018, 2019

Invited speaker GBTA 2018 – “Meetings Technology 102: Digital Engagement & Measurement"

Invited speaker Cvent Connect:

2015 - “The Perfect DMO for Group Business”

2015 – “Meetings Intertwined: The Value of a Comprehensive Meetings & Events Platform”

2016 – “Event Strategy, ROI & Efficiencies Plannie Panel”

2017 – “Supercharge Your Event Data: 8 Ways to Drive Results”

2018 – “Driving Business Via the Events Marketing Channel"

2019 - "Strategic Meetings Management and Marketing: Working with Customer Events"

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Resume Overview

Companies Worked For:

  • United Pet Care
  • Illumina, Inc.
  • Global Event Associates

School Attended

  • Pepperdine University
  • University of California - San Diego
  • St. Louis University
  • Events Industry Council
  • Southern Illinois University Carbondale

Job Titles Held:

  • Vice President of Operations
  • Sr. Regional Marketing Manager, America's Region
  • Regional Marketing Manager
  • Founder & CEO

Degrees

  • Executive MBA : Strategy and Organizational Development
    Certificate : Meetings Management
    Certificate : Healthcare Meeting Compliance
    Certified Meeting Professional (exp.)
    Bachelor of Arts : Physiology

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