Highly analytical, creative, resourceful and passionate life sciences marketing leader. Unique ability to define and translate strategic commercial objectives into innovative, integrated, omni-channel marketing programs that exceed ROMI targets and drive revenue. Logical problem-solver with the ability to communicate complex topics in an engaging and compelling manner. Experienced in building organizations, processes and systems to support the scalability demands of rapidly growing, commercial organizations, including the optimization of sales performance through training, enablement, systems and reporting.
Lead sales, marketing and operations for privately held high-growth pet healthcare membership organization. Charged with assessing and readying the business for next phase of growth by transforming processes and systems to increase efficiency, drive revenue, decrease customer acquisition & operating costs, thereby increasing profitability.
Responsible for leading development and delivery of integrated marketing programs to drive brand and product awareness, fill lead funnel, shorten sales cycle, and build customer loyalty for $3.6B industry-leading life sciences company which was named #1 Smartest Company by MIT Technology Review.
Developed sales tools, designed scalable business processes, implemented technology solutions and built team to support regional marketing and sales activities.
Founder of global, independent site selection and meeting management company serving the life sciences community.
President's Elite Marketing Winner 2012 & 2013
Illumina Values Award for Innovation 2011; Nominee for Innovation 2016
Cvent Power of the Platform Plannie Award Winner 2016
Illumina Power of i Survey Highest Marketing Employee Satisfaction (96%) 2017
Cvent Customer Advisory Board Member 2017-Present; Cvent Leadership Summit Participant 2016, 2017, 2018, 2019
Invited speaker GBTA 2018 – “Meetings Technology 102: Digital Engagement & Measurement"
Invited speaker Cvent Connect:
2015 - “The Perfect DMO for Group Business”
2015 – “Meetings Intertwined: The Value of a Comprehensive Meetings & Events Platform”
2016 – “Event Strategy, ROI & Efficiencies Plannie Panel”
2017 – “Supercharge Your Event Data: 8 Ways to Drive Results”
2018 – “Driving Business Via the Events Marketing Channel"
2019 - "Strategic Meetings Management and Marketing: Working with Customer Events"
Companies Worked For:
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