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Vice President Of Marketing Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Links
  • Linkedin.com/in/morgand13
Professional Summary

Seasoned Marketing Expert offering 8+ years of experience in distinguishing innovative strategies, identifying superior solutions for business challenges, and boosting overall performance. Influential drive with exceptional interpersonal communication and team-building skills—self-motivated professional, successful in acquiring unmatched opportunities for expansion and innovation in Marketing and Advertising. Accomplished and artistic Digital Media Expert possessing multi-faceted expertise and proven ability to re-energize and restructure organizations, develop strategic initiatives, and capture emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors, and clients.

Skills
  • Market Planning And Execution
  • Digital Marketing
  • Analytics And SEO
  • Marketing strategy
  • Data Analytics
  • PPC Advertising
  • Design - Graphic Design, Logo Design
  • SEM strategy development
  • Calm Under Pressure
  • Resource Allocation
  • Social Media Engagement
  • Risk Identification
  • Customer Retention
  • Written And Verbal Communication
  • Customer Retention
Work History
Vice President of Marketing, 02/2020 to 10/2020
Veeva SystemsDc, WA,
  • Strategize and develop all branding for company, including name, colors, mission statement, collateral, etc.
  • Developed overall marketing strategy, internal sales processes, branding, design, and marketing. and support implementation across company.
  • Created strategic service roadmaps for new initiatives.
  • Supported business development efforts and coordinated with Owner on special campaigns.
  • Develop and execute multi-faceted campaigns including websites, PPC, digital campaigns, social media, radio, email, CTV, commercials, billboards, public relations,and email marketing.
  • Analyze all campaign performance and optimize for best ROI.
  • Develop and perfect customer journey.
  • Create concepts, ad copy, video concepts, video scripting, and designs for newly re-branded companies.
  • Built and manage budgets, P&L.
  • Built marketing investment and ROI tracking for the company.
  • Troubleshoot inefficiencies by analyzing responses from marketing, address inefficiencies.
  • Developed Internal sales processes and systems.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Developed sales programs and materials for in-home presentations.
  • Functioned with a high level of technical competency.
  • Worked with the confidence and enthusiasm to overcome challenges and aim for excellence.

Key Achievements:.

  • Execute overhaul of old company name and complete re-branding strategy within 2 months.
  • Increase weekly sales by 340% in first 3 weeks.
  • Boosted website traffic by more than 500% by creating integrated social media strategy.
Digital Marketing Consultant, 07/2016 to 02/2020
Accenture Contractor JobsLos Alamitos, CA,
  • Created and delivered innovative, strategic marketing programs for national and local businesses ranging from large to small-sized, ad agencies and affiliate partners, and other key decision-makers with a focus on events, digital marketing and social media.
  • Developed and implemented a strong market model to regularly evaluate market movement and trends.
  • Acquire and up-sell marketing solutions including customized WordPress Websites, SEO, PPC, Programmatic Display, Local Directory and Review Management, Social Marketing, and Advertising, Traditional Media Placement, and proprietary reporting and analytics software.
  • Evolved digital marketing strategies based on company persona and audience, local research results, current industry trends, and marketing platform performance per business and goal type.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans of optimal ROI.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Maintained expert-level skills in digital platforms such as Google Ads, Adroll, TikTok, Facebook Business, Taboola, Klipfolio, Wordstream Self-Serve, Adespresso, HootSuite, Keap, Monday, Asana, and Basecamp type platforms.
  • High-level knowledge and proficiency in Digital Marketing Consultant Roles including, SEO, PPC, Programmatic Display, Social Marketing, and Advertising, Content Development, Brand Creation and Strategy, funnel(follow-up) evolution, CRO, Landing Page Optimization, Adobe Photoshop, and much more to help acquire, manage, and maintain more qualified customers online.
  • Utilized strong working knowledge of MS Office, Salesforce, Adobe, and Canva.
  • Created wide range of digital assets such as rich media online ads and micro websites for each client
  • Setup Klipfolio and Segment to track data, segment target audiences, trigger campaigns, personalize content, and improve performance.

Key Achievements:

  • Grew and managed a book of business ranging anywhere from 40 - 70 clients content development, brand strategy, campaign management, and various streams of digital marketing.
  • Developed Full-Funnel marketing strategies for Fortune 500 companies.
  • Award for Customer Retention Rate, Monthly New Revenue Generated, Number of newly acquired Clients in a single month
  • Maintained transferred client count from MoCo Marketing
Owner, 06/2016 to Current
Banfield Pet HospitalFlorissant, MO,
  • Build digital brands, starting with websites, mobile and web applications that balance technology and design with effective user experience that meets business needs.
  • Established, optimized and enforced business policies to maintain consistency and high-quality standards across home service, SMBs, Local, National, and Agency operations.
  • Consulted with customers to assess needs and propose optimal SEO, PPC, Social Media Marketing, Social Media Advertising, Local directory management, Mobile Display, Programmatic display, and traditional media, and Wordpress website development solutions.
  • Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
  • Produced compelling content for variety of channels including editorial spreads, blog posts, Facebook, email, and website.
  • Constructed over 100 Marketing Strateiges for Omni-Channel Marketing
  • Staying up-to-date on new and effective marketing strategies to provide clients with valuable information and valuable content.
  • Capitalized on social media platforms such as Facebook, Instagram, Snapchat, TikTok, and LinkedIn for client campaigns, to increase market awareness, and recruit sales agents.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Used print strategies such as newspaper ads, business catalogs and marketing brochures to bring in and capture new customer business.

Key Achievements:

  • $480,000 Net Profit in first year
  • Annual Business of $1.32M Gross Revenue in first year
  • Transferred book of business to ReachLocal's platform to scale
Director of Marketing, 12/2012 to 05/2016
Columbia UniversityNew York, NY,
  • Formulate and implement monthly and long-range brand marketing and sales development objectives, strategies, goals, and operating plans consistent with and support organization's overall business plan.
  • Provide leadership oversight and strategic direction and develop and implement total scope of marketing platforms to positively impact and achieve company’s goals.
  • Directed marketing projects and marketing team at all stages, including conceptual planning, schedule management, and final implementation
  • Oversee all facets of its social brand strategy, creative, planning, execution, competitor benchmarking, and analytics.
  • Consulted with Facility Operations and Education departments to manage marketing initiatives promoting early education services.
  • Develop and execute clearly defined marketing strategy to support business objectives while increasing brand recognition and perception, online awareness, recruit engagement, and customer loyalty.
  • Manage all social media execution, which involves social media profile builds, optimizations, and process flows, community management of social media platforms, custom content creation and production, social marketing campaigns, promotions, paid social advertising, and more.
  • Understand and utilize social media management and analytic tools to capture performance data, devise specialized reports, interpret results, and translate key learning into actionable insights.
  • Strategic insight for social media team, guiding them toward optimal tactical execution that meets specific objectives.
  • Keep abreast of ever-changing social landscape concerning best tactics, practices, and tools used across numerous business verticals.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
  • Manage and execute brand expectations and all marketing design using platforms like Adobe Photoshop and Adobe Illustrator.
  • Attended events, training programs, and seminars to stay educated and current.
  • Recruited and developed each position with prior approval from CEO.
  • Applied effective management strategies to achieve team success.
  • Market Research - persona development, segmentation, audience analysis, and marketing objectives.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Analyzed sales and marketing data for improved strategies.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media, and fresh content creation.
  • Key Achievements:
  • Implemented marketing strategies, which resulted in 230 % YOY growth of revenue in year one.
  • Manage annual Marketing budget of 10M+.
  • Expanded team from 1 to 8 individuals in first year.
  • Spearheaded implementation and creation of Sales department, which consisted of sales scripts, processes, funnel building, customer demand protocol, employee job descriptions and responsibility, and implementation across 36 locations.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals. Worked diligently to resolve unique and recurring complaints, promoting loyalty, successful lead generation, and enhancing operation.
Education
Bachelors Bachelor of Science (BS): Marketing, Expected in 2013
Arizona State University - Tempe, AZ
GPA:
Associate of Science: , Expected in 05/2011
Eastern Arizona College - Thatcher, AZ
GPA:
Accomplishments
  • Implemented marketing strategies, which resulted in 230 % YOY growth of revenue in year one.
  • Manage annual Marketing budget of 10M+
  • Expanded team from 1 to 8 individuals in first year
  • Spearheaded implementation and creation of Sales department, which consisted of sales scripts, processes, funnel building, customer demand protocol, employee job descriptions and responsibility, and implementation across 36 locations.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals. Worked diligently to resolve unique and recurring complaints, promoting loyalty, successful lead generation, and enhancing operation.
  • $480,000 Net Profit in first year as Agency Owner
  • Annual Business of $1.32M Gross Revenue in first year as Agency Owner
  • Execute the overhaul of the old company name and complete re-branding strategy within 2 months as VPM
  • Increase weekly sales by 340% in the first 3 weeks as VPM
  • Boosted website traffic by more than 500% by creating integrated social media strategy as VPM
  • Manage a book of business including 56 clients which included content development, brand strategy, campaign management, and various streams of digital marketing
  • Developed Full-Funnel marketing strategy for Fortune 500 companies.
  • Award for Customer Retention Rate, Monthly New Revenue Generated, Number of newly acquired Clients in a single month
Affiliations
  • American Marketing Association
Certifications
  • Google AdWords Certified
  • Facebook Blueprint Certified
  • Google Analytics Certified

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Resume Overview

School Attended
  • Arizona State University
  • Eastern Arizona College
Job Titles Held:
  • Vice President of Marketing
  • Digital Marketing Consultant
  • Owner
  • Director of Marketing
Degrees
  • Bachelors Bachelor of Science (BS)
  • Associate of Science

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