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vice president of marketing resume example with 6+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Profile

Customer-centric marketing leader with proven record of managing programs and cross-functional teams to drive revenue and business KPIs. Deep B2B technology experience with unique combination of passion for creative coupled with analytical, data-driven mindset. Seeking a senior marketing leadership role with the opportunity to build and develop a highly collaborative, best-in-class team.

Education
University of Southern California Los Angeles, CA Expected in Bachelor of Arts : - GPA :
Skills
  • Team building and management
  • Cross-functional leadership & collaboration
  • Client and stakeholder relations
  • Strategic planning
  • Budget planning and oversight
  • Campaigns & product launches
  • Internal and external communications
  • Market & customer insights
  • Agency and vendor management
Certifications
  • Pragmatic Marketing, Level III
  • IBM Agile Explorer Badge
  • IBM Management Perspectives
Recent Experience
Allakos Inc. - Vice President of Marketing
City, STATE, 04/2021 - Current
  • Lead all marketing strategy and execution for $40M, high-growth SaaS company backed by $4B PE firm
  • Joined Acumera when it acquired Reliant in Feb 2022; promoted to lead and develop the newly combined marketing team
  • Collaborate closely with Sales, Product and Account teams to drive growth through new business development, customer activation, retention, cross-sell and up-sell efforts
  • Implemented the company's first organic SEO and CRO initiatives, resulting in +29% non-paid traffic YoY and -22% organic bounce rate YoY after initial quarter, as well as traffic increases of 71% and 40% to two critical web pages
  • Directed paid search campaigns that resulted in -68% CPC and above-average CTR over first two quarters
  • Directed programmatic campaigns that produced CTRs above industry averages for both display and video ads, and video completion percentages +16% above industry average for 15-second video and +17% for 30-second video
  • Developed content for organic social campaign that produced 7.17% engagement rate on LinkedIn, well above the industry average 0.35%
  • Manage $1M+ marketing budget, contracts, and vendor relationships
  • Led development of unified corporate messaging
  • Oversaw efforts to overhaul company website, optimizing messaging, site navigation, and look and feel (WIP, launching Nov 2022)
  • Worked closely with CEO and executive team on announcement strategy for acquisition of Netsurion's Secure Edge Networking business
IBM Power Systems - Worldwide Program Director, Product Marketing
City, STATE, 01/2018 - 03/2021
  • Established and executed go-to-market strategy and marketing plans for $2.5B IBM Power Systems product portfolio encompassing enterprise hardware, software and cloud computing solutions
  • Launched new generation of Power technology (POWER10) in 2020, resulting in ~600 pieces of press coverage across ~50 countries, 2 analyst pieces in Forbes, 633k views of announcement video, social engagement 75% above average on LinkedIn and 588% above average on Twitter, 2x typical attendance at virtual announcement event
  • Led development and execution of a new, best-in-class Win-Loss program, including implementation of quantitative driver models to guide business and marketing decisions across IBM Systems division and Power Systems LOB
  • Drove 7 consecutive quarters of business growth with POWER9
  • Managed seven-figure marketing budget
  • Led 20+ member launch teams, driving cross-functional collaboration
  • Liaised with senior executives from marketing, sales, product management and strategy teams, ensuring cross-functional alignment
  • Developed personas, value propositions, messaging at brand and product levels
  • Developed new behavioral segmentation model to inform business strategy and marketing campaigns
  • Created innovative, targeted collateral to support sellers and marketers across all regions and routes-to-market
  • Provided guidance and support to regional marketing leaders
  • Built and strengthened strategic relationships with vendors, agencies, analysts, press, business partners
  • Served as interim executive leader during 4-month executive search, working closely with divisional CMO, GM and other senior executives
IBM Storage - Senior Social Strategist & Team Lead
City, State, 11/2015 - 12/2017
  • Led social media strategy for IBM Storage, driving strong YoY KPIs (+81% Twitter engagement, +13% Twitter following, +376% Facebook following, +62% avg. blog views)

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Resume Overview

School Attended

  • University of Southern California

Job Titles Held:

  • Vice President of Marketing
  • Worldwide Program Director, Product Marketing
  • Senior Social Strategist & Team Lead

Degrees

  • Bachelor of Arts

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