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vice president of marketing resume example with 14+ years of experience

Jessica Claire
, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: - Cell: - resumesample@example.com - - -
Professional Summary
Implemented go-to-market strategy for ~$ 15 million B2B and B2C market segments for new service offerings; led a cross-functional team of 15+ internal stakeholders. Acquiring, developing, and overseeing a high-performing cross-departmental sales and marketing team to enhance operational excellence and streamline business procedures, directing continuous improvement initiatives. Demonstrated expertise in analyzing complex data sets, extracting valuable insights, and utilizing data-driven strategies for informed decision-making resulting in exceptionally fast growth and a spectacular ROI at all 3 start-ups.
Core Qualifications
  • Digital Marketing Expertise
  • Brand Management
  • Project Management
  • Data Analysis
  • Strategic Planning
  • Marketing Technology
  • Marketing Automation
  • Marketing Analytics
  • Partnership Management
Experience
01/2011 to 05/2023
VICE PRESIDENT OF MARKETING Allakos Inc. City, STATE,
  • Directed and supervised teams of up to 30+ event staff in the development and execution of a new service launch strategy, resulting in a 14% increase in revenue and a 9% increase in profitability
  • Supervised a team of 6 direct reports including marketing managers, public relations, graphic artists, social media, brand managers, and a creative director to ensure outstanding client satisfaction resulting in a 91% retention rate
  • Designed wide-ranging marketing campaigns, capitalizing on print, direct mail, and digital channels
  • Enhanced sales strategies increased profits by 24% and strengthened customer satisfaction
  • Managed end-to-end 14 marketing campaigns for Apex Sports Agency's Fortune 500 Brands, leveraging data-driven insights to optimize messaging, targeting, and attribution and delivering a 40% increase in ROI
  • Pioneered the addition of 4 new verticals, delivering an impressive 78% ROI and averaging 33% year-over-year growth in those areas, contributing to the company's overall success and market expansion
  • Developed and implemented a service-based costing and budgeting model, reducing internal costs by 18%, resulting in improved operational efficiency and profitability
  • Spearheaded the entire sales funnel and lifecycle, deftly navigating the RFP process, encompassing brand positioning, captivating pitches, compelling value propositions, and masterful sales closings
  • Initiated industry research and attended events to identify potential partners; negotiated and secured three new partnerships, increasing revenue by $6 million and expanding the company's global reach.
01/2010 to 07/2011
SR. MARKETING DIRECTOR Levels City, State,
  • Coordinated a 622% increase in revenue within 16 months of onboarding and overseeing the launch of the digital platform, resulting in a successful acquisition by Kickstarter
  • Analyzed quantitative data and KPIs from over 120+ accounts daily to evaluate performance and identify opportunities for improvement
  • Coordinated and beta-tested 54 metrics within the CRM system, maximizing customer engagement by 16% and generating over $280,000 in business
  • Prioritized revenue by planning and executing conversion-focused marketing strategies with consistent split testing
  • Guided SEO/SEM, Google AdWords, Facebook, and LinkedIn campaigns, resulting in a remarkable 318% increase in site traffic within 5 months
  • Executed social sharing features and streamlined user adoption, reducing new user acquisition costs by 20%
  • Collaborated with Business Development, Data Analysis, Operations, and Marketing teams to launch a new service offering, generating $400,000 in first-year revenue
  • Merged brand objectives with right-fit research approaches and uncovered insights fueling agency advancements.
10/2008 to 01/2010
Digital Marketing Manager AutoMagiclly Social City, State,
  • Orchestrated the launch of the first automated social media engagement platform,
  • Evaluated pricing dynamics and drivers of price compression in the consulting business, providing valuable insights for each line of business (LOB)
  • Forged strong connections with internal business partners, cultivating trust in service delivery and a firm understanding of client needs
  • Identified business opportunities and increased revenue by $140,000 through strategic utilization of the site
  • Analyzed quantitative data and KPIs from over 720+ accounts daily, predicting bottlenecks and ensuring revenue and growth
  • Consolidated 54 metrics to optimize client ROI and continuously refined user interface (UI) and user experience (UX)
  • Achieved a remarkable 144% increase in revenue within 12 months of launching the platform.
Education
Expected in November 2023 to to
MBA:
Western Governors University - Utah,
GPA:
Expected in MARCH 2019 to to
CORE Certification – Focused on Business Analytics | Economics for Managers | Financial Accounting:
Harvard Business School Online - Cambridge, MA
GPA:
High Honors
Expected in APRIL 2007 to to
Bachelor of Science (B.S: Business Management / Marketing
Western Governors University - Millcreek, UT
GPA:

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Resume Overview

School Attended

  • Western Governors University
  • Harvard Business School Online
  • Western Governors University

Job Titles Held:

  • VICE PRESIDENT OF MARKETING
  • SR. MARKETING DIRECTOR
  • Digital Marketing Manager

Degrees

  • MBA
  • CORE Certification – Focused on Business Analytics | Economics for Managers | Financial Accounting
  • Bachelor of Science (B.S

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